11Oct 2012
How to make quick money from home.

Tired of wondering how to make quick money from home?

    (Working Part Time Using The Internet!)

Okay, so who hasn’t spent at least a few hours (or more) scouring the Internet, trying to figure out, how to make quick money from home ?

Hey, it’s a lofty goal for sure. And often (more times than not)you’ll find some type overly hyped scam, correct?

But (thank goodness) all is not completely lost; because they are some incredibly lucrative cost per action (CPA) money making opportunities online that actually allow a semi non techie individual (whose seriously motivated of course) to get online relatively fast and even with semi scarce cash resources.

Still make a go of it. No, you absolutely will not get rich over night, nor will you earn a full time income within the first seven days or less.

Unless, like Greg Davis of super affiliate rock star fame, (no) that’s not an affiliate link! This guy routinely earns upwards of $50k per day! So you might wanna check him out! Anyway….

Greg’s firm knows how to drive insane amounts of highly targeted traffic to various CPA offers and in many cases, all these visitors have to do in order for Greg’s company to get paid, (earn a CPA commission) is fill out some type of  lead capture page form.

Typically, all the company that’s paying the CPA commission fee requires, is for the visitor to provide their first name and a legitimate primary email address.

So in reality, all the commission only affiliate is really doing is, being paid a relatively small fee  (in essence) to lead generate for the  company paying the cost per action (CPA) fee. Continue reading

10Oct 2012

 

Customer life time value formula.

How much money has knowing the customer life time value formula made for your business?

As you already discovered in part one of this series about why the customer lifetime value formula is so darn important.

Your businesses long term profitability depends on how well you fully understand and how well implement marketing strategies that embrace this incredibly powerful marketing concept. Continue reading

08Oct 2012

Customer lifetime value formula.

Are you effectively utilizing your customer lifetime value formula to make more money?

 (And How The Ultimate Insiders Make An Absolute Fortune By Utilizing It!)

So why so much fuss over thoroughly understanding the all important customer lifetime value formula, and how it can and will effect your overall bottom line?

Because when you can truly appreciate this incredibly powerful and universally accepted (must understand) proven marketing concept. You can systematically begin to run marketing circles around your would be competitors.

Case in point; let’s take an overall broad view of the anatomy of a successful information marketing business. And how that broad term pertains to how you might successfully go about marketing various ‘how to’ information products and services (that greatly) vary in price, to a very specific niche audience.

 Why The Customer Lifetime Value Formula Is So Darn Important To Your Long Term Success!

First of all, take a look at how many actual customers you will need to buy from you, depending on what the price of your product or service is.

Watch how much concerted time & money resources you have to allocate in order to be successful. Meaning- in order to reach your stated goal.

For ex; suppose one of  your long range goals is to earn at least six figures annually ($100,000 ) dollars selling various how to’ information products and or services. Take a serious look at what actually lies ahead, depending on the actual price point that you enter your specific niche market at.

1.) If the price of your initial how to product (or service) cost your consumer $100 dollars (or as a proven market tested ) price point of $97 dollars.

In order to reach your long range goal of grossing $100k per year from this one activity alone, then you’ll need at least 1,000 separate consumers to spend $100 dollars each. ( Your $100 dollar product x 1,000 individual consumers = $100,000 dollars in gross income.)

2.) If the price of your ‘how to’ information product or service costs, $250 dollars, then in order to reach your long range goal of earning $100,000 dollars in gross income, then you’ll only need 400 separate consumers to buy something.

(Note: None of these preliminary initial front end purchases take into account any potential add on/upsell products or services.)

Once You Do The Math And Discover With Pin Point Accuracy What Your Best Customer And Clients Are Actually Worth To Your Business…(It’s A Whole Lot Easier To Plan A Long Range Realistic Marketing Budget!)

3.) If the price of your product or service costs $500 dollars, then you only need 200 individual consumers to buy it. Look at where you are (to this) point vs where you started out.

Your first price point of $100 dollars requires at least 1,000 consumers, where as price point # number three, only requires 200 individual consumers to reach the exact same goal of grossing $100,000 dollars.

4.) If your ‘how to’ information product or service costs $1,000 dollars, then you only need 100 individual consumers to purchase it.

5.) If your ‘how to’ product or service cost each consumer $5k, then you only need twenty individual consumers to purchase it, in order to reach your long range goal of grossing $100k per year.

6.) And finally, (not really), if your ‘how to’  information product or service costs your consumers $10k each, (congratulations), you’re now officially a real life guru and or guruette!

In which case, you only need ten serious people to purchase from you per year.

Of course this incredibly broad overview doesn’t take into account, that as your price point increases,  you’re going to need to be extremely good at converting those subscribers to your (all important) opt in list into eventually buyers.

And you’ll also need to be very good at consistently generating highly targeted traffic (initially) to your lead capture page and then consistently following up with them,via inexpensive email.

And ultimately persuading a certain percentage of them to become long term customers and clients.

How Understanding The Long Range Lifetime Value Of Your Customers And Clients Puts You Light Years Ahead of Your Would Be Competitors!

Not wanting to beat a dead horse here, but there is an incredibly successful online marketer that makes a ton of money in the (wide open) female fertilization niche.

This information marketing entrepreneur truly gets it. Because she (collectively) markets ‘how to’ information products and services to her enormously receptive opt in list, covering all price points.

For example she expertly markets the following ‘how to’ information products and services. She sells tons of, audio CD’s, low front end introductory ebooks and DVD’s.

She has beginning, intermediate and advanced home study courses on the subject. She hosts incredibly popular offline events like 1-5 day pricey boot camps.Not to mention pricey get away retreat events as well.

She routinely hosts free  online 90 minute “No holds barred” Q& A sessions with her subscribers.

And she pays through the nose to bring on special guest -medical- experts to answer specific questions & concerns that her targeted niche audience may have. She also routinely has these experts appear at her incredibly popular offline live events as well.

She also routinely interviews world renown experts and freely gives the interviews away to her lists as special free pre-signup bonuses for doing this or that! You go girl!

All in all (she privately) admits that her ever growing ‘how to’ information marketing empire, grosses a staggering 2.5 million dollars annually. And there is simply no end in sight.

So hopefully you can see, with this extremely watered down  (real life) example, why the customer lifetime value formula,  is so darn important and incredibly profitable, when properly implemented.

Don’t you agree? As always,  if you got any value of of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!

 

 

05Oct 2012

Joint venture benefits.

Are you getting your share of Joint venture benefits?

(And Dramatically Lower Your Upfront Out Of Pocket Cost!)

As you previously discovered in part one of this post about profiting from the joint venture benefits that are practically available to any serious cash starved struggling small business owner and or service provider.

Just by learning how to skillfully leverage another savvy entrepreneurs various business assets, like their (on or) offline database, (their list) or leveraging their good name (their reputation) or piggybacking off their current and past customer lists etc.

A ton of previously unforeseen profit centers can be maximized.Don’t you agree? Continue reading

04Oct 2012
Joint venture benefits

Wanna really get your share of joint venture benefits?

    (And Simply Blow Your Major Competitors Away!)

Who doesn’t (constantly) crave for more bank account filling, joint venture benefits? 

Especially when you can get them for practically pennies on the dollar.

(That’s not to suggest there’s no work or serious effort involved on your part.)

Because quite the opposite is definitely true.

But first let’s consider how and why these type of virtually untapped (long term) marketing strategy opportunities often present themselves in the first place.

Plus, it always helps when you can start to develop (with) a little practice of course, the opportunistic -marketing- mindset, that goes with it.Really god things are just around the corner. Continue reading

01Oct 2012
How to increase sales volume.

How to increase sales volume for pennies on the dollar!

      (Without Adding Any New Customers!)

So who doesn’t want to discover how to increase sales volume, without adding any new customers? Is that not interesting?

Of course (you already) realize there’s no mystery here. It’s simply a matter of discovering and them properly utilizing a previously untapped marketing opportunity. Would you not agree?

Case in point; think of a teeter totter for just a moment. As one side is up, the other side is in the exact opposite direction,right? And both sides can’t occupy the exact same position at the same time correct?

Meaning- as one side is at it’s peak, the other side is in the exact opposite direction. Of course (right about) now, your probably scratching your head and wondering, what if anything, does this has to do with increasing your sales volume,correct?

Well it’s actually very, very simple.And all a matter of perspective.

Think of how your marketing strategies work. If you inexpensively A/B split test power headline A against power headline B and power headline B wins hands down.

Meaning- if power headline B produces a 237% increase in response rates (the teeter totter) at it’s highest position, would it not make total sense to completely eliminate the lower performing headline from all future marketing campaigns?

Exactly, so to really simplify things (and say) it another way. After you (inexpensively A/B split test) some marketing strategy against another, and you discover which one produces the most bang for your buck, that lower performing strategy simply gets replaced.

So that ultimately over time, your only consistently using the winners.And this applies to every aspect of your entire sales funnel.

How To Increase Sales Volume Without Adding Any New Customers! (And Out Promote Your Major Competitors For Pennies On The Dollar!

Hopefully you followed that rather simple analogy. Anyway, consider this; any time you can leverage (that is to say) find a relatively inexpensive way to improve your results (in this) particular case, improve your overall gross sales volume without spending anymore money, and or adding any new customers. Do it.

These next three incredibly simple marketing strategies, fit the bill nicely. This first incredibly brain dead simple and (mega proven), long term money making strategy, has to do with effectively utilizing your email marketing campaigns.

1.) Strategy # one: this first email marketing strategy presumes two things upfront.

A.) That your paid autoresponder email service (at a minimum) has the ability to track both your open & click through rates. Otherwise this first money making email marketing strategy is basically worthless to you.

(Note: the term click through rate (CTR) simply refers to the percentage of your subscribers that actually click on any of the links within your emails. And obviously your open rate applies to the number of your valued subscribers that actually open your emails.)

B.) Next, its presumed that you have the ability to segment your list, between prospects and buyers. If not, perhaps you should seriously consider a  paid email service provider that is more versatile.

Now then, anytime your tracking your emails open rates and you discover any subscribers that for whatever reasons, haven’t opened your last X number of emails.

My friend, marketers with incredibly deep pockets have already proven, that if you simply change (test) various new subject lines (main power headlines) if you will.

A certain percentage of those previously unopened emails will get opened and your links to your offers will get read more often. Ultimately leading to more sales.

And you didn’t increase your overhead by one thin dime! Test it and see for yourself.

Without A Doubt Once You Know What To Look For You Can Discover A Higher And Better Use For Any Asset In Your Business!

2.) Strategy # two: This next one is incredibly powerful (long term) so pay close attention. Strictly for illustration purposes. Suppose you market some type of online paid monthly membership affiliate program, that teaches its members how to effectively market online to any niche.

And like yours truly, you currently receive $250 dollars per hour, for your one on one power consultations.( Not including your minimum discount group rates of ten or more people of course.)

Why not offer an incentive bonus(es) to any subscriber that joins your affiliate program. For as long as their a paid member of your paid monthly membership affiliate program.

Any time they wish to personally consult one on one with you, you’ll only charge them half price (or in this particular case) they only pay $125 per hour (or X.)

They save a whopping 50% off your normal consulting rates, plus you’ll net an ongoing affilate sale percentage every month they remain a paid member.That’s win/win.

And again, you’ve increased your sales volume without adding any new customers.

3.) Strategy # three: And finally, Any time you have trained sales associates that (both) answer the phones and handle the sales closing process.

Be sure you always  inexpensively A/B split test the way they answer the phone and which bonuses they include in the sales closing process.

Because as you inexpensively test and track which (greetings) and responses they use with your first time callers and first time walk ins, as well as the specific bonuses they use to help close more sales etc.

Over time you’ll know which extended warranties, maximum number of days guarantees as well as which stipulation(s) to either revise or totally eliminate altogether.

And the net result is, you’ll know to the penny exactly how to increase sales volume, without adding any new customers!

Can you live with that? As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure that you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing series.

It’s a $97 dollar value and it’s free!

 

28Sep 2012

Sales copy writing.

Apply these five proven principles for sales copy writing success!

  (Violate These Five Essential  Sales Copy Writing Elements And Your Email Marketing Campaigns Will Suffer!)

Have you ever noticed how some marketers (no matter) how they primarily market their business (on or offline) seem to magically achieve sales copy writing success?

Well (my friend) truth told, it’s no magic at all. But if you were to pin them down, you’ll probably discover that all of their proven sales copy writing success, boils down to an incredibly simple formula that they use over and over.

And no matter what their particular niche is,  and no matter whether they sell low front end or large back end ticket items etc.

They all basically adhere to these same five basic (proven) copy writing success elements. Since your reading this online, let’s apply these five basic email marketing copy writing secrets (if you will) to your online marketing efforts.

Violate these five basic proven email/ sales letter marketing principles and strategies on  a regular basis and your power list builing 101 and long term sales efforts will suffer mightily.

Introducing Five Proven Email Marketing Strategies You Must Implement Or Your Sales Copy Writing Results Will Constantly Suck!

This first proven sales copy writing principle (while) not on the list is still vitally important.

That being this, (unlike) the career politicians, your (power list building 101) efforts need to be laser beamed focused and highly (targeted) niche-d.

Meaning- don’t make the long term pre profit killing mistake (like) the career politicians, of trying (desperately) to be all things to all people. Because (sadly) in the end, you’ll ultimately whined up being nothing to anyone.

Just to quickly recap the proven path of (on or) offline-long term- marketing success. You target a specific prospect (in other words) you target a specific niche.

And through (either) paid or free (highly) targeted traffic generating methods. You drive that targeted traffic to a specific type of lead capture page.

And that page  highlights the specific benefits (your free lead generating) giveaway that your offer that particular market (prospect.)

And they either opt in (join) your list or they don’t, period. And depending on whatever that particular landing (squeeze page’s) opt in conversion rate is.

Then you start slowly and systematically, tweaking various things (in expensively) testing and tracking your results.

Meaning- you closely monitor the results after you slightly alter your main power headline, your background colors, your all important P.S, your ” call to action”, the bonus or bonuses you offer, (if you offer any) bonuses on that particular offer etc.

Of course you only change (test) any one variable at a time and you continuously see, (track) which change (minor tweak) gives  you the most overall bang for your buck.

And over time, you’ll ultimately discover which changes attract that particular niche audience the most.

And that’s when your (getting powerful) close enough to start incorporating the following five proven sales copy writing success tips.

Follow The Proven Path To Sales Copy Writing Success!

1.) Whenever possible, always lead with some type of  free (or very inexpensive) evergreen informational value that your target market never gets tired of learning or hearing about.

While it sounds pretty straight forward, (and it is) you’d be down right shocked at how often -otherwise- serious entrepreneurs violate this incredibly simple (long term) money making principle.

Just as a quick side note, let’s suppose your a rather new (offline) local retailer of some kind and you start aggressively trying to build your email list.

One simple way for you to constantly provide long term “evergreen” value to your list of exclusive (insider) VIP subscribers is by alerting them to the various “Members Only” sales that other (offline) local non  competitive retailers and other small business service providers are periodically holding.

Maybe you (and) 5-10 other (small to midsize) offline local small business owners, and or service providers agree (upfront) to keep each other informed of your exclusive “closed” to the general public VIP sales.

Or you share your “Grand openings” of second locations notices with each other. Your opt in subscribers would love the idea of being on an exclusive VIP insiders list.

And you’d be providing tremendous “evergreen” value with that one type of service alone, don’t you agree?

2.) Your next proven email marketing principle is to constantly “educate” your valued subscribers. Maybe there are constant “major” changes within your industry.

If so, keep them abreast, via special email alerts. Or inexpensive offline snail mail postcards, or maybe you create a private page on your blog (meaning) with a free plugin, currently (available) to WordPress users anyway, you hide the page to the general public and  via your email messages, you direct them to a section (a page) on your blog entitled “What’s new!”

Again, this could be news via some of the other local retailers and service providers and (all of ) you simply jointly share the news among yourselves, via your blogs and  periodic email  messages etc.

3.) You can always use your email messages to (at some point) “Invite” your subscribers and all of the other valued subscribers of your (joint venture partners) to some type of offline private sales event.

(And or educational seminar/workshop etc.)

Or you can (and should) “Invite” them to -either- a live or pre recorded online webinar and or tele- seminar event(s.)

That’s an extremely powerful way to periodically share juicy insider stuff and create a ton of short & long term sales.

Use Your Email Communications To Constantly Inform And Educate Your Subscribers And Watch Your Bank Account Grow!

4.) Your emails (and or) offline sales letters can and should also “advice” your subscribers about the specific do’s & dont’s of your industry. Boy, without getting too far gone on a tangent here.

If you’re a CPA or any type of professional with highly specialized (niche-d) knowledge.

Here’s a chance for you to become the resident “in house” expert that periodically supplies fresh, up to date “insider” info to this collection of small business entrepreneurs.

Then you simply (not to mention) inexpensively expand (build out) your free viral marketing exposure, by offering every small business owner & service provider within the network, “lifetime” VIP discount prices to your best and most popular Products & services.

And (get this!) the moment they supply you with (either) a written but (preferably) a mouth watering (bank account filling video testimonial), that you (either add to your blog or upload to youtube etc.

You’ll lett them extend your “lifetime” VIP discount prices to (both) their valued employees and or associates, plus their extended families and your business customers  & clients etc.

There is more to chew on in that one powerful marketing concept alone that (either) of us, will be able to tap into in one lifetime!

5.) And finally… Entrepreneur, in order to really go to the next level in your business. Don’t just hire qualified coaching/consulting experts, in order to grow your business.

Periodically take advantage of one of your best inexpensive (not to mention) proven sources for straight forward, non fluff insiders!

Use your periodic emails and or offline snail mail postcards (and or) offline sales letters to “survey” your valued bread & butter customers & clients to get a crystal clear idea of what they, need, want and most importantly, don’t want!

As always, if you need any type of free digital bonus as an incentive, your free (and highly) encouraged to use the powerful free nine page special report, yours truly offers!

In the end entrepreneur, hopefully, you can see how these five mega proven email/basic marketing principles (when) consistently implemented.

Will lead to long term sales copy writing success, agreed?

Okay, you know the drill about sharing this via Digg or twitter, right? And you won’t forget to grab your free 22 step small business marketing idea kit series, right?

And you know that it will help you master your effective communication in marketing skills, correct? And of course you realize that although it’s a $97 dollar value, it’s free, right? So get to it already!

27Sep 2012

 

Working with a coach.

Why working with a coach is so critical to your long term success!

(And Learn Specifically What You Need To Get Over The Hump!)

Have you ever wondered why you should seriously consider working with a coach ? Former President of Harvard Derek Bok, used to be fond of saying ” If you think quality education is expensive, try ignorance.”

Somehow that just flat out makes sense, don’t you agree? After all, doesn’t it make more sense on several levels, to hire someone that’s ‘been there and done that!”

As opposed to trying (in vain) to re-invent the wheel? Case in point, how many times have you tried to go somewhere for the first time, using a map? Then finally in frustration, you simply ask one of the local residents and poof, you’re on your way.

The same basic principles apply to hiring and working with a qualified coach/mentor. Because the really good ones (translated) the qualified ones will help speed up the exact results your looking for.

And they’ll shave a ton of time and frustration off your inevitable learning curve.

Why Working With A Coach Whose Qualified Saves You Both Time And Money!

Have you noticed some people (meaning) your specific target niche audience, claim they want a specific positive result, but are extremely hesitant to take the necessary steps to accomplish it.

(Like investing in a quality education and then applying what they learn asap!)

For ex; they somehow think it’s better to spend countless hours pretending to conduct do it yourself research, when in reality (depending) of course on how much retail value they place on their (irreplaceable time), their wasting tons of valuable time on trivial things, that won’t necessarily lead to more income!

For ex; if you currently value your time at $150 per hour (or more), then there is simply no justification for spending a total of  three hours per day checking your emails and interacting on Facebook.

Because that little foray into social media costs you a whopping $450 dollars ($150 PH x 3 hours = $450 dollars.)

On the other hand, suppose you hired expert SEO coach Sonny Lanorias (like) yours truly did, and as a direct result of his expert advice, my site -speed- now loads up to 800% faster than it did before implementing his timely advice!

Have you ever phoned a business and the phone went unanswered for seven rings or more? What did you do? Exactly. You quickly moved on.

And so it goes online cadets. If your site (for whatever) reasons, takes too long to load, your (totally) impatient online visitor will not stick around to find out why. Instead they’ll simply move on to one of your many online competitors.

And hopefully, you we’rent paying for that traffic, if so, you just wasted your hard earned dollars.Welcome to the real world.

Introducing Five Specific Coaches You Should Seriously Consider Hiring! (So You Can Stop Wasting Your Valuable Time And Start Getting The Results You Deserve Now!)

1.) Larry Beacham: When it comes to proven online marketing strategies that will help teach you step by step how to make quick money from home,without having a lot of techie skills.

Then you need look no further than Internet marketing expert Larry Beacham. Yours truly is not only one of his many satisfied students, whose has not only invested in many of his high quality educational courses over the years, but has hired him as personal Coach as well, to help fill in some of the missing gaps of the Internet marketing puzzle.

2.) Becky Joubert: If your tired of struggling trying to demystify the sometimes confusing Internet marketing puzzle.

Then you seriously need to consider hiring the one and only Becky Joubert! Because as Becky likes to say in her own words, ” Becky is an Internet Marketing coach known for taking frustrating, technical subjects and teaching them in a non-technical manner; excelling in Attraction Marketing, Health, and Video Marketing.”

Without a doubt she has (and continues to be) one of the main reasons, I’ve been able to progress fairly rapidly online.

She knows how to (not only) help you get crystal clear, but she also has the uncanny ability to really simplify the techie side of proven online marketing principles and strategies.

She cuts to the chase and you come out on the other end, the better for hiring and listening to her! You can and should check her out asap at www.facebook.com/beckyjoubert

3.) Justin Glover: What positive thing can I say about Justin, that hasn’t already been said, but here goes. First off, Justin is just an extremely hard working (dedicated) entrepreneur that started online with zero experience and very little money.

And now he routinely earns a nice six fiqure income annually, but he loves to share and teach others how he’s done and accomplished what has.

His straight forward, no fluff, no nonsense ” tell it like it is”  teaching style is quite refreshing! Yours truly is currently one of his many paid membership site students and his proven teaching methods and strategies are highly recommended.

You can check him out at Digital Business Insiders. He’s well worth the price! (No, that’s not my affiliate link.)

4.) Sonny Lanorias: When your finally serious about learning proven SEO strategies and how to get found in the search engines now! Then you simply have to hire Sonny Lanorias, because Sonny knows Seo like MJ knows round ball!

Sonny’s blog address is Sonnylanorias.com. Tell you what you do, head over alexa.com and put Sonny’s blog address in the text box and hit the enter key.

That should tell you all you need to know about Sonny’s SEO expertise. Tell him yours truly sent you & he’ll hook you up asap!

5.) Joey Smith: When it comes to all round geek, Internet marketing expert, Social media marketing King and straight up great guy! You simply can’t do better than Mr. Joey Smith.

As a direct result of Joey’s fabulous expert advice (over the years), Joey has helped me move mountains online! The guy flat out knows what he’s talking about!

And he’s got the online success (and money) to prove it! Check him out at growing giants.

Without a doubt these five proven online marketing/coaching/mentors are heavyweights that not only care, but they know exactly what it takes, to help you get to the next level, in your online marketing niche!

And that’s just one of the many reasons why you should seriously consider working with a coach.

Q.) What has your best experience been, when you hired an experienced coach?

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure and grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

26Sep 2012

 

How to improve retail sales.

How to improve retail sales for pennies on the dollar!

You’d obviously like to discover the little known and rarely secret of how to improve retail salescorrect? Because in order to safely and systematically grow your business by ,10-80% (or more) in the next six months or less, you need to  sell a whole of something, right?

Not so fast, remember, one of the major keys (and therefore) one of the major advantages you have over your typical small business entrepreneur is that you’ve come to realize that things are not always as they seem.

Especially when it comes to successfully selling retail (on or) offline.

Meaning- you don’t necessarily need to constantly add X amount of new first customers in order to watch your retail sales volume increase.

In fact, because you’ve already discovered in previous posts, that typically, a brand new first time customer (on average) will typically cost 500% more in up front expenses, you know your much better off selling more products and services to your existing customers and clients, correct?

How To Improve Retail Sales Without Breaking The Bank!

Just to build off that last (incredibly powerful) concept of selling to your existing customers, in  order to increase your  overall gross profits, while simultaneously -dramatically- decreasing your up front traditional out of pocket expenses.

Guess what? Some of your top offline local joint venture partners also have existing customers & clients, do they not?

And those retailers could really use a shot in the arm in order to help boost their sales, in any number of ways, irregardless of whether there is a recession going on are not.

Don’t you agree? Which means, why not offer your JV partners one of your best market tested (low front end) products or services to give to their best existing customers and clients that do one of the following three things.

A.) If they personally introduce you to another local business owner and or service provider, that you can approach about making this exact same JV arrangement with, you’ll allow them to 80-100% of that first sale.

Or you’ll offer some type of practical follow up service to any & all of their customer and client base for a reduced “lifetime discount.” For ex; if they sell your hardware to their customers (or) give it away  as a free upsell bonus to any of their customers that spend X amount of dollars.

Your company will provide “how to” training lessons, plus a future a “lifetime” discount of  25% ( or X%) off any and all additional products & services that they purchase from you, from now on.

Inexpensively price test so you’ll know for sure, which price point produces the most bang for your buck.

B.) If they agree to email (and or) send a snail mail postcard to their existing customer base, alerting them to one of next major sales events.

Think about how potentially powerful -and profitable- this one simple marketing concept might be.

Instead of you spending tons of cash upfront on outrageously expensive traditional advertising mediums like, local radio and or newspapers or even local TV promotions etc.

Your highly influential JV partners simply send a broadcast email to their valued subscribers and alert them to your sales events! boom!

Now a staggering 70-85% of your increase in sales, is now profit!

C.) This next concept is major, so (please) pay close attention.

Because you just might dramatically increase your bank account, with little or no increase in overhead.

You Can Dramatically Maximize Your Long Term Profits By Tapping Into The Business Relationships That You’ve Already Established!

Most of you are already familiar with the term “ad swaps” correct? If not (very simply) , here’s the way your typical “ad swaps” works.

You and another JV partner (and or) trusted business acquaintance, agree to send (either) emails and or (offline) sales letters or post cards to each others list and (mutually) share any upfront profits that are generated.

Well, what if you two decide to ‘ad swap” and or (JV) another way.

Because remember, there’s more than one way to take two numbers and add them up to get ten. Ex; 8 + 2, 9+1 etc.

So, what if you two agree to do the following or something similar. What if you agree to give them (or get) for them a link on a blog that has the exact type of highly targeted traffic that   realates to their product or service.

And in exchange they agree to put your display for a “free drawing” in their offline retail store(s) once every 90 days.

Or in another retailers store that they currently have an established relationship with.

You’ll list build like crazy (for peanuts) and create potential long term customers & clients for practically nothing.

Not to mention the fact that you can JV your list (ad swap) with other non competitive local entrepreneurs.

But you’ll also be inexpensively tapping (long term) into this brand new customers and clients personal networks. Because they can refer new customers & clients, correct?

They can also give you bank account filling testimonials, right?

And they can also upsell (upgrade) to much more expensive products & services.

Whether they be your products or services, and or your affiliate sales  etc. All in all, once you put a pencil to the long term numbers. Meaning- calculating your customers long term “lifetime customer value.”

Hopefully, you can see, this (my friend), is how to improve retail sales. No matter what your particular niche market is.

Any questions?

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