05Oct 2012

Joint venture benefits.

Are you getting your share of Joint venture benefits?

(And Dramatically Lower Your Upfront Out Of Pocket Cost!)

As you previously discovered in part one of this post about profiting from the joint venture benefits that are practically available to any serious cash starved struggling small business owner and or service provider.

Just by learning how to skillfully leverage another savvy entrepreneurs various business assets, like their (on or) offline database, (their list) or leveraging their good name (their reputation) or piggybacking off their current and past customer lists etc.

A ton of previously unforeseen profit centers can be maximized.Don’t you agree? Continue reading

04Oct 2012
Joint venture benefits

Wanna really get your share of joint venture benefits?

    (And Simply Blow Your Major Competitors Away!)

Who doesn’t (constantly) crave for more bank account filling, joint venture benefits? 

Especially when you can get them for practically pennies on the dollar.

(That’s not to suggest there’s no work or serious effort involved on your part.)

Because quite the opposite is definitely true.

But first let’s consider how and why these type of virtually untapped (long term) marketing strategy opportunities often present themselves in the first place.

Plus, it always helps when you can start to develop (with) a little practice of course, the opportunistic -marketing- mindset, that goes with it.Really god things are just around the corner. Continue reading

01Oct 2012
How to increase sales volume.

How to increase sales volume for pennies on the dollar!

      (Without Adding Any New Customers!)

So who doesn’t want to discover how to increase sales volume, without adding any new customers? Is that not interesting?

Of course (you already) realize there’s no mystery here. It’s simply a matter of discovering and them properly utilizing a previously untapped marketing opportunity. Would you not agree?

Case in point; think of a teeter totter for just a moment. As one side is up, the other side is in the exact opposite direction,right? And both sides can’t occupy the exact same position at the same time correct?

Meaning- as one side is at it’s peak, the other side is in the exact opposite direction. Of course (right about) now, your probably scratching your head and wondering, what if anything, does this has to do with increasing your sales volume,correct?

Well it’s actually very, very simple.And all a matter of perspective.

Think of how your marketing strategies work. If you inexpensively A/B split test power headline A against power headline B and power headline B wins hands down.

Meaning- if power headline B produces a 237% increase in response rates (the teeter totter) at it’s highest position, would it not make total sense to completely eliminate the lower performing headline from all future marketing campaigns?

Exactly, so to really simplify things (and say) it another way. After you (inexpensively A/B split test) some marketing strategy against another, and you discover which one produces the most bang for your buck, that lower performing strategy simply gets replaced.

So that ultimately over time, your only consistently using the winners.And this applies to every aspect of your entire sales funnel.

How To Increase Sales Volume Without Adding Any New Customers! (And Out Promote Your Major Competitors For Pennies On The Dollar!

Hopefully you followed that rather simple analogy. Anyway, consider this; any time you can leverage (that is to say) find a relatively inexpensive way to improve your results (in this) particular case, improve your overall gross sales volume without spending anymore money, and or adding any new customers. Do it.

These next three incredibly simple marketing strategies, fit the bill nicely. This first incredibly brain dead simple and (mega proven), long term money making strategy, has to do with effectively utilizing your email marketing campaigns.

1.) Strategy # one: this first email marketing strategy presumes two things upfront.

A.) That your paid autoresponder email service (at a minimum) has the ability to track both your open & click through rates. Otherwise this first money making email marketing strategy is basically worthless to you.

(Note: the term click through rate (CTR) simply refers to the percentage of your subscribers that actually click on any of the links within your emails. And obviously your open rate applies to the number of your valued subscribers that actually open your emails.)

B.) Next, its presumed that you have the ability to segment your list, between prospects and buyers. If not, perhaps you should seriously consider a  paid email service provider that is more versatile.

Now then, anytime your tracking your emails open rates and you discover any subscribers that for whatever reasons, haven’t opened your last X number of emails.

My friend, marketers with incredibly deep pockets have already proven, that if you simply change (test) various new subject lines (main power headlines) if you will.

A certain percentage of those previously unopened emails will get opened and your links to your offers will get read more often. Ultimately leading to more sales.

And you didn’t increase your overhead by one thin dime! Test it and see for yourself.

Without A Doubt Once You Know What To Look For You Can Discover A Higher And Better Use For Any Asset In Your Business!

2.) Strategy # two: This next one is incredibly powerful (long term) so pay close attention. Strictly for illustration purposes. Suppose you market some type of online paid monthly membership affiliate program, that teaches its members how to effectively market online to any niche.

And like yours truly, you currently receive $250 dollars per hour, for your one on one power consultations.( Not including your minimum discount group rates of ten or more people of course.)

Why not offer an incentive bonus(es) to any subscriber that joins your affiliate program. For as long as their a paid member of your paid monthly membership affiliate program.

Any time they wish to personally consult one on one with you, you’ll only charge them half price (or in this particular case) they only pay $125 per hour (or X.)

They save a whopping 50% off your normal consulting rates, plus you’ll net an ongoing affilate sale percentage every month they remain a paid member.That’s win/win.

And again, you’ve increased your sales volume without adding any new customers.

3.) Strategy # three: And finally, Any time you have trained sales associates that (both) answer the phones and handle the sales closing process.

Be sure you always  inexpensively A/B split test the way they answer the phone and which bonuses they include in the sales closing process.

Because as you inexpensively test and track which (greetings) and responses they use with your first time callers and first time walk ins, as well as the specific bonuses they use to help close more sales etc.

Over time you’ll know which extended warranties, maximum number of days guarantees as well as which stipulation(s) to either revise or totally eliminate altogether.

And the net result is, you’ll know to the penny exactly how to increase sales volume, without adding any new customers!

Can you live with that? As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure that you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing series.

It’s a $97 dollar value and it’s free!

 

28Sep 2012

Sales copy writing.

Apply these five proven principles for sales copy writing success!

  (Violate These Five Essential  Sales Copy Writing Elements And Your Email Marketing Campaigns Will Suffer!)

Have you ever noticed how some marketers (no matter) how they primarily market their business (on or offline) seem to magically achieve sales copy writing success?

Well (my friend) truth told, it’s no magic at all. But if you were to pin them down, you’ll probably discover that all of their proven sales copy writing success, boils down to an incredibly simple formula that they use over and over.

And no matter what their particular niche is,  and no matter whether they sell low front end or large back end ticket items etc.

They all basically adhere to these same five basic (proven) copy writing success elements. Since your reading this online, let’s apply these five basic email marketing copy writing secrets (if you will) to your online marketing efforts.

Violate these five basic proven email/ sales letter marketing principles and strategies on  a regular basis and your power list builing 101 and long term sales efforts will suffer mightily.

Introducing Five Proven Email Marketing Strategies You Must Implement Or Your Sales Copy Writing Results Will Constantly Suck!

This first proven sales copy writing principle (while) not on the list is still vitally important.

That being this, (unlike) the career politicians, your (power list building 101) efforts need to be laser beamed focused and highly (targeted) niche-d.

Meaning- don’t make the long term pre profit killing mistake (like) the career politicians, of trying (desperately) to be all things to all people. Because (sadly) in the end, you’ll ultimately whined up being nothing to anyone.

Just to quickly recap the proven path of (on or) offline-long term- marketing success. You target a specific prospect (in other words) you target a specific niche.

And through (either) paid or free (highly) targeted traffic generating methods. You drive that targeted traffic to a specific type of lead capture page.

And that page  highlights the specific benefits (your free lead generating) giveaway that your offer that particular market (prospect.)

And they either opt in (join) your list or they don’t, period. And depending on whatever that particular landing (squeeze page’s) opt in conversion rate is.

Then you start slowly and systematically, tweaking various things (in expensively) testing and tracking your results.

Meaning- you closely monitor the results after you slightly alter your main power headline, your background colors, your all important P.S, your ” call to action”, the bonus or bonuses you offer, (if you offer any) bonuses on that particular offer etc.

Of course you only change (test) any one variable at a time and you continuously see, (track) which change (minor tweak) gives  you the most overall bang for your buck.

And over time, you’ll ultimately discover which changes attract that particular niche audience the most.

And that’s when your (getting powerful) close enough to start incorporating the following five proven sales copy writing success tips.

Follow The Proven Path To Sales Copy Writing Success!

1.) Whenever possible, always lead with some type of  free (or very inexpensive) evergreen informational value that your target market never gets tired of learning or hearing about.

While it sounds pretty straight forward, (and it is) you’d be down right shocked at how often -otherwise- serious entrepreneurs violate this incredibly simple (long term) money making principle.

Just as a quick side note, let’s suppose your a rather new (offline) local retailer of some kind and you start aggressively trying to build your email list.

One simple way for you to constantly provide long term “evergreen” value to your list of exclusive (insider) VIP subscribers is by alerting them to the various “Members Only” sales that other (offline) local non  competitive retailers and other small business service providers are periodically holding.

Maybe you (and) 5-10 other (small to midsize) offline local small business owners, and or service providers agree (upfront) to keep each other informed of your exclusive “closed” to the general public VIP sales.

Or you share your “Grand openings” of second locations notices with each other. Your opt in subscribers would love the idea of being on an exclusive VIP insiders list.

And you’d be providing tremendous “evergreen” value with that one type of service alone, don’t you agree?

2.) Your next proven email marketing principle is to constantly “educate” your valued subscribers. Maybe there are constant “major” changes within your industry.

If so, keep them abreast, via special email alerts. Or inexpensive offline snail mail postcards, or maybe you create a private page on your blog (meaning) with a free plugin, currently (available) to WordPress users anyway, you hide the page to the general public and  via your email messages, you direct them to a section (a page) on your blog entitled “What’s new!”

Again, this could be news via some of the other local retailers and service providers and (all of ) you simply jointly share the news among yourselves, via your blogs and  periodic email  messages etc.

3.) You can always use your email messages to (at some point) “Invite” your subscribers and all of the other valued subscribers of your (joint venture partners) to some type of offline private sales event.

(And or educational seminar/workshop etc.)

Or you can (and should) “Invite” them to -either- a live or pre recorded online webinar and or tele- seminar event(s.)

That’s an extremely powerful way to periodically share juicy insider stuff and create a ton of short & long term sales.

Use Your Email Communications To Constantly Inform And Educate Your Subscribers And Watch Your Bank Account Grow!

4.) Your emails (and or) offline sales letters can and should also “advice” your subscribers about the specific do’s & dont’s of your industry. Boy, without getting too far gone on a tangent here.

If you’re a CPA or any type of professional with highly specialized (niche-d) knowledge.

Here’s a chance for you to become the resident “in house” expert that periodically supplies fresh, up to date “insider” info to this collection of small business entrepreneurs.

Then you simply (not to mention) inexpensively expand (build out) your free viral marketing exposure, by offering every small business owner & service provider within the network, “lifetime” VIP discount prices to your best and most popular Products & services.

And (get this!) the moment they supply you with (either) a written but (preferably) a mouth watering (bank account filling video testimonial), that you (either add to your blog or upload to youtube etc.

You’ll lett them extend your “lifetime” VIP discount prices to (both) their valued employees and or associates, plus their extended families and your business customers  & clients etc.

There is more to chew on in that one powerful marketing concept alone that (either) of us, will be able to tap into in one lifetime!

5.) And finally… Entrepreneur, in order to really go to the next level in your business. Don’t just hire qualified coaching/consulting experts, in order to grow your business.

Periodically take advantage of one of your best inexpensive (not to mention) proven sources for straight forward, non fluff insiders!

Use your periodic emails and or offline snail mail postcards (and or) offline sales letters to “survey” your valued bread & butter customers & clients to get a crystal clear idea of what they, need, want and most importantly, don’t want!

As always, if you need any type of free digital bonus as an incentive, your free (and highly) encouraged to use the powerful free nine page special report, yours truly offers!

In the end entrepreneur, hopefully, you can see how these five mega proven email/basic marketing principles (when) consistently implemented.

Will lead to long term sales copy writing success, agreed?

Okay, you know the drill about sharing this via Digg or twitter, right? And you won’t forget to grab your free 22 step small business marketing idea kit series, right?

And you know that it will help you master your effective communication in marketing skills, correct? And of course you realize that although it’s a $97 dollar value, it’s free, right? So get to it already!

27Sep 2012

 

Working with a coach.

Why working with a coach is so critical to your long term success!

(And Learn Specifically What You Need To Get Over The Hump!)

Have you ever wondered why you should seriously consider working with a coach ? Former President of Harvard Derek Bok, used to be fond of saying ” If you think quality education is expensive, try ignorance.”

Somehow that just flat out makes sense, don’t you agree? After all, doesn’t it make more sense on several levels, to hire someone that’s ‘been there and done that!”

As opposed to trying (in vain) to re-invent the wheel? Case in point, how many times have you tried to go somewhere for the first time, using a map? Then finally in frustration, you simply ask one of the local residents and poof, you’re on your way.

The same basic principles apply to hiring and working with a qualified coach/mentor. Because the really good ones (translated) the qualified ones will help speed up the exact results your looking for.

And they’ll shave a ton of time and frustration off your inevitable learning curve.

Why Working With A Coach Whose Qualified Saves You Both Time And Money!

Have you noticed some people (meaning) your specific target niche audience, claim they want a specific positive result, but are extremely hesitant to take the necessary steps to accomplish it.

(Like investing in a quality education and then applying what they learn asap!)

For ex; they somehow think it’s better to spend countless hours pretending to conduct do it yourself research, when in reality (depending) of course on how much retail value they place on their (irreplaceable time), their wasting tons of valuable time on trivial things, that won’t necessarily lead to more income!

For ex; if you currently value your time at $150 per hour (or more), then there is simply no justification for spending a total of  three hours per day checking your emails and interacting on Facebook.

Because that little foray into social media costs you a whopping $450 dollars ($150 PH x 3 hours = $450 dollars.)

On the other hand, suppose you hired expert SEO coach Sonny Lanorias (like) yours truly did, and as a direct result of his expert advice, my site -speed- now loads up to 800% faster than it did before implementing his timely advice!

Have you ever phoned a business and the phone went unanswered for seven rings or more? What did you do? Exactly. You quickly moved on.

And so it goes online cadets. If your site (for whatever) reasons, takes too long to load, your (totally) impatient online visitor will not stick around to find out why. Instead they’ll simply move on to one of your many online competitors.

And hopefully, you we’rent paying for that traffic, if so, you just wasted your hard earned dollars.Welcome to the real world.

Introducing Five Specific Coaches You Should Seriously Consider Hiring! (So You Can Stop Wasting Your Valuable Time And Start Getting The Results You Deserve Now!)

1.) Larry Beacham: When it comes to proven online marketing strategies that will help teach you step by step how to make quick money from home,without having a lot of techie skills.

Then you need look no further than Internet marketing expert Larry Beacham. Yours truly is not only one of his many satisfied students, whose has not only invested in many of his high quality educational courses over the years, but has hired him as personal Coach as well, to help fill in some of the missing gaps of the Internet marketing puzzle.

2.) Becky Joubert: If your tired of struggling trying to demystify the sometimes confusing Internet marketing puzzle.

Then you seriously need to consider hiring the one and only Becky Joubert! Because as Becky likes to say in her own words, ” Becky is an Internet Marketing coach known for taking frustrating, technical subjects and teaching them in a non-technical manner; excelling in Attraction Marketing, Health, and Video Marketing.”

Without a doubt she has (and continues to be) one of the main reasons, I’ve been able to progress fairly rapidly online.

She knows how to (not only) help you get crystal clear, but she also has the uncanny ability to really simplify the techie side of proven online marketing principles and strategies.

She cuts to the chase and you come out on the other end, the better for hiring and listening to her! You can and should check her out asap at www.facebook.com/beckyjoubert

3.) Justin Glover: What positive thing can I say about Justin, that hasn’t already been said, but here goes. First off, Justin is just an extremely hard working (dedicated) entrepreneur that started online with zero experience and very little money.

And now he routinely earns a nice six fiqure income annually, but he loves to share and teach others how he’s done and accomplished what has.

His straight forward, no fluff, no nonsense ” tell it like it is”  teaching style is quite refreshing! Yours truly is currently one of his many paid membership site students and his proven teaching methods and strategies are highly recommended.

You can check him out at Digital Business Insiders. He’s well worth the price! (No, that’s not my affiliate link.)

4.) Sonny Lanorias: When your finally serious about learning proven SEO strategies and how to get found in the search engines now! Then you simply have to hire Sonny Lanorias, because Sonny knows Seo like MJ knows round ball!

Sonny’s blog address is Sonnylanorias.com. Tell you what you do, head over alexa.com and put Sonny’s blog address in the text box and hit the enter key.

That should tell you all you need to know about Sonny’s SEO expertise. Tell him yours truly sent you & he’ll hook you up asap!

5.) Joey Smith: When it comes to all round geek, Internet marketing expert, Social media marketing King and straight up great guy! You simply can’t do better than Mr. Joey Smith.

As a direct result of Joey’s fabulous expert advice (over the years), Joey has helped me move mountains online! The guy flat out knows what he’s talking about!

And he’s got the online success (and money) to prove it! Check him out at growing giants.

Without a doubt these five proven online marketing/coaching/mentors are heavyweights that not only care, but they know exactly what it takes, to help you get to the next level, in your online marketing niche!

And that’s just one of the many reasons why you should seriously consider working with a coach.

Q.) What has your best experience been, when you hired an experienced coach?

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure and grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

26Sep 2012

 

How to improve retail sales.

How to improve retail sales for pennies on the dollar!

You’d obviously like to discover the little known and rarely secret of how to improve retail salescorrect? Because in order to safely and systematically grow your business by ,10-80% (or more) in the next six months or less, you need to  sell a whole of something, right?

Not so fast, remember, one of the major keys (and therefore) one of the major advantages you have over your typical small business entrepreneur is that you’ve come to realize that things are not always as they seem.

Especially when it comes to successfully selling retail (on or) offline.

Meaning- you don’t necessarily need to constantly add X amount of new first customers in order to watch your retail sales volume increase.

In fact, because you’ve already discovered in previous posts, that typically, a brand new first time customer (on average) will typically cost 500% more in up front expenses, you know your much better off selling more products and services to your existing customers and clients, correct?

How To Improve Retail Sales Without Breaking The Bank!

Just to build off that last (incredibly powerful) concept of selling to your existing customers, in  order to increase your  overall gross profits, while simultaneously -dramatically- decreasing your up front traditional out of pocket expenses.

Guess what? Some of your top offline local joint venture partners also have existing customers & clients, do they not?

And those retailers could really use a shot in the arm in order to help boost their sales, in any number of ways, irregardless of whether there is a recession going on are not.

Don’t you agree? Which means, why not offer your JV partners one of your best market tested (low front end) products or services to give to their best existing customers and clients that do one of the following three things.

A.) If they personally introduce you to another local business owner and or service provider, that you can approach about making this exact same JV arrangement with, you’ll allow them to 80-100% of that first sale.

Or you’ll offer some type of practical follow up service to any & all of their customer and client base for a reduced “lifetime discount.” For ex; if they sell your hardware to their customers (or) give it away  as a free upsell bonus to any of their customers that spend X amount of dollars.

Your company will provide “how to” training lessons, plus a future a “lifetime” discount of  25% ( or X%) off any and all additional products & services that they purchase from you, from now on.

Inexpensively price test so you’ll know for sure, which price point produces the most bang for your buck.

B.) If they agree to email (and or) send a snail mail postcard to their existing customer base, alerting them to one of next major sales events.

Think about how potentially powerful -and profitable- this one simple marketing concept might be.

Instead of you spending tons of cash upfront on outrageously expensive traditional advertising mediums like, local radio and or newspapers or even local TV promotions etc.

Your highly influential JV partners simply send a broadcast email to their valued subscribers and alert them to your sales events! boom!

Now a staggering 70-85% of your increase in sales, is now profit!

C.) This next concept is major, so (please) pay close attention.

Because you just might dramatically increase your bank account, with little or no increase in overhead.

You Can Dramatically Maximize Your Long Term Profits By Tapping Into The Business Relationships That You’ve Already Established!

Most of you are already familiar with the term “ad swaps” correct? If not (very simply) , here’s the way your typical “ad swaps” works.

You and another JV partner (and or) trusted business acquaintance, agree to send (either) emails and or (offline) sales letters or post cards to each others list and (mutually) share any upfront profits that are generated.

Well, what if you two decide to ‘ad swap” and or (JV) another way.

Because remember, there’s more than one way to take two numbers and add them up to get ten. Ex; 8 + 2, 9+1 etc.

So, what if you two agree to do the following or something similar. What if you agree to give them (or get) for them a link on a blog that has the exact type of highly targeted traffic that   realates to their product or service.

And in exchange they agree to put your display for a “free drawing” in their offline retail store(s) once every 90 days.

Or in another retailers store that they currently have an established relationship with.

You’ll list build like crazy (for peanuts) and create potential long term customers & clients for practically nothing.

Not to mention the fact that you can JV your list (ad swap) with other non competitive local entrepreneurs.

But you’ll also be inexpensively tapping (long term) into this brand new customers and clients personal networks. Because they can refer new customers & clients, correct?

They can also give you bank account filling testimonials, right?

And they can also upsell (upgrade) to much more expensive products & services.

Whether they be your products or services, and or your affiliate sales  etc. All in all, once you put a pencil to the long term numbers. Meaning- calculating your customers long term “lifetime customer value.”

Hopefully, you can see, this (my friend), is how to improve retail sales. No matter what your particular niche market is.

Any questions?

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be you to grab your explosive free 22 step small business marketing idea kit series. Because it will help yo master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

24Sep 2012

How to build your list for free.

How to build your list for free and make it a highly responsive one too!

 (And Make Sure That it’s A Highly Profitable One As Well!)

By now you know only too well that you need your very own in house list of some kind, correct? This post will teach you (step by  step) how to build a list for free, and make sure that it pays you for years and years to come.

Even if it’s not that big and your offers aren’t that great. Say what?

The real secret to successfully marketing (long term) online via inexpensive email marketing, is to  first be sure that your products and services are actually targeting the right market.

Of course this sounds relatively simple and straight forward (and it is.) You’d absolutely be  shocked and amazed how many otherwise serious marketers just don’t get it. Continue reading

19Sep 2012

Google search engine optimization.

Introducing the Google search engine optimization blueprint.

  (Or Else Your Pages Have Virtually No Chance Of Ever Ranking

High In The Search Engines!)

Haven’t you ever wondered about,how the entire Google search engine optimization thing really works? Who hasn’t, right?

Not to mention the fact that their (so called) secret 200 separate algorithms (don’t ask), constantly change as well. This way (whenever) former Google insiders,decide to move on, they can’t take all of their insider secrets with them.

Because Google constantly keeps updating their secret criteria for evaluating and ranking web pages.

What The Google Search Engine Optimization Process And Your Local Employers Have In Common…

If your not currently an employer, then you probably work for someone else, correct? have you ever recommended a friend or relative for a job?

And depending on how strong your particular relationship is, the employer knows about how much weight to use to evaluate your recommendation.

Case in point, has one of your referrals ever been a complete bust for the employer? You can imagine what the employer will think of your next recommendation, correct?

Believe it or not, the same basic principles apply to Google and their search engine optimization (SEO) process.

For ex; when your site (for whatever) reasons, loads extremely slow, that’s like a really bad referral.

Because those eyeball get disgusted really quickly and if they leave the site before it loads, Google just lost a major opportunity to make money from their Pay Per Click (PPC) ads.

And that’s just one revenue killer.

Seven Little Known Rarely Revealed Secrets To Help Your Pages Rank High In The Search Engines!

1.) The thing you need to know is, how fast or slow is your site loading? A slow loading web page, is like a phone that goes unanswered for fifteen rings or more, in a place of business.Do yourself a major favor; got  gtmetrix.com and check your sites speed.

2.) Since 91% of all Internet users rely on one of the major search engines like Google, Yahoo & Bing etc.

But 83% of the users rely on Google first; to find whatever their looking for.

Which means, you had better focus on trying to gets Googles approval first and all the others second.

3.) Believe it or not, a staggering 94% of all the searchers, only view the first page of Googles listings.

Google search engine optimization.

Introducing the Google search engine optimization blueprint.

Which means, if your page (and or) site is not currently listed on the first page, you won’t receive any meaningful targeted traffic at all.

4.) The first three listing (per page) on Googles listings, receive 50% of all the targeted traffic! Those first three listings are often referred to as the platinum  triangle.

5.) If your page loads too slowly, Google (literally)  has no choice but to lower your pages rank. Because otherwise they lose eyeballs.

And those lost eyeballs (not only) cost Google (and the other) major search engines potential Pay Per Click (PPC) ad revenue, but it also hurts  Googles cred, because that online visitor not only holds that slow loading site against the webmaster, but (more importantly) they hold against Google as well.

6.) If you make the amateurish mistake of hiring some inexpensive source (like someone) you might be tempted to hire from an (otherwise) reputable source like fiverr.com.

And you pay them to create a ton of unnatural (meaning) really fast (low page) rank back links to your pages and or websites (blogs) etc.

And Google (as do) all the other major search engines frown on this type of practice. Google is very guarded about where they direct their traffic to.

Because each time a visitor searches online, they are drawing some conclusions about the search engine(s) that direct them there.

7.) Think of Google (and the) other major search engines, as information retailers, the same as an offline franchised burger place like McDonald s.

If McDonald s doesn’t pay attention to it’s ever changing customer base, then guess what, they won’t support them. And so it goes to with Google.

If Google or any other search engine fails  to deliver with a quality search experience a majority of the time. Ultimately over time they (snd you) will lose.

And that’s the seven things you gotta know about Google search engine optimization. No  matter what your particular niche is.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

17Sep 2012
Advantages of strategic alliances.

You can put the advantages of strategic alliances to work for you now!

As you previously discovered in Part one of this series about how to put the advantages of strategic alliances to work for you.

This type of low cost, high powered – secret underground marketing strategy, can and will help you systematically grow your business for (literally) pennies on the dollar.

And help you out promote your big buck major competitors, even if your just starting out and money is extremely scarce. No matter what your particular niche market happens to be.

Introducing Three More Incredibly Powerful Ways To Put The Advantages Of Strategic Alliances To Work For You! (And Make A Ton Of Money Doing It)

Here you will explore three more  incredibly powerful ways to systematically out promote your major competitors.

Because remember, more than likely your major competitors are simply spending tons of available cash, trying to create that very expensive, first time customer.

You on the other hand, are dramatically slashing your traditional ad cost by as much as 40-80%. Because your using these low cost, non techie (new) customer generating strategies.

1.) As you recall in strategy # two, in the Part one of this powerful series about putting the advantagers of strategic alliances to work for you. You partnered (joint ventured) with a local offline phone answering service.

You allowed them to strategically offer your three special reports that typically retail for $67 dollars, and give them away to any of their customers that sign for the special 30 day trial service.

And even if they (for) whatever reasons, decide to cancel the service, they still get to  keep the the three special reports valued at $67 dollars.

Here’s what you need to take away from this seemingly simple example.

That particular (mega proven) strategy is often referred to as “Risk Reversal,” because it allows you to remove all or most of the risk off any potential new customers shoulders and encorages them to proceed with a purchase.

Inexpensively test this proven strategy and watch your overall long term profits soar! Your takeaway here is, start using inexpensive (bank account) filling Risk Reversal” marketing strategies, just a majority of the six & seven figure earners do and watch your bottom line improve significantly.

And of course (it goes without saying), you can and should be systematically implementing this “RR” marketing strrategy not only in your business, but with as many non competing local businesses as possible.

As long as the two of you need the exact same customer base

2.) The next way you can inexpensively drill even deeper with this strategic alliance marketing strategy, is by a couple of local Real  Estate Investment (and or) small business clubs that meet once a month.

And let them do one of two things with your three special reports.

A.) Let them give your special reports away to any members that refer new members, maybe encourage a monthly contest and the member that refers the most new members that particular month, wins your three free special reports valued at $67 dollars.

B.) The other strategy you could inexpensively test, is to let the Investment club sell your reports (to help offset) their monthly expenses and keep 100% of the upfront profits.

They’ll systematically lower their monthly expenses and you’ll develop new potential long term customers and clients for pennies on the dollar.

3.) The next way you strategically out promote your big buck major competitors is by allowing local businesses that have outside sales reps, that do local telemarketing.

Let their sales reps strategically give away your three special reports to any local business owner (and or) local organization that sets an appointment.

They get to keep the reports, whether they do business with reps or not.

You combine these three incredibly powerful strategies along with the first you discovered in part one of these series about how to put the advantages of strategic alliances to work for you.

And your gross profits will improve (without) a doubt, by a bare bones minimum of 25%, in the next six months or less.

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