Who else wants to discover how to build a list fast?

   So How Does A Complete Newbie Start Building A Highly Responsive List

In The Next 30 Days Or Less And Save Up To A Whopping 75% In The Process?

Who else is interested in learning how to build a list fast?

How would you answer the following question? What is the most important asset in your business? Whether your just starting out or not.

The typical small business owner will say things like ” My Real Estate” or my “Intellectual Rights” or My “Inventory,or my Lobbyist”  etc.

While all of these answers have an element of truth in them, they’re all dead wrong.

The correct answer is (of course) your Customers!

Of course you’ll probably beg to differ and if so then you’re probably a candidate for the

“Survival Of The Fittest Challenge!” Your challenge is a simple one really; for the next 90 days (or  more) try and run your successful business (and or service) without your valued customers!

Well now, perhaps it’s not so easy after all! You got that right. With that said; from this day forward, vital lesson and Rule # one is simply this.

Entrepreneur, from now on (no matter) how you primarily market your business, product or service meaning-be it on or offline.

(ABYL) Always Build Your List For Long Term Follow Up Opportunities..

Always, always capture your potential customers (leads) contact information! In other words (ABYL), always build your list!

And you will be light years ahead of your would be competitors, because believe it not, a staggering 88% of them still do not adhere to this  basic proven marketing fundamental. That’s why you need to know how to build a list fast.

You Need A Squeeze Page And Or Dedicated Landing page In Order To be Really Successful Online….

If you primarily market your business, product or service online; then you want to be sure to always have something (somewhere) on (if nowhere else) your landing page/ squeeze page, some type of opt in box.

( You really need to be driving your first time visitors to your market tested lead capture page; here’s a link to a sample lead capture page; for those of you who are not yet familiar with this proven online basic marketing concept. Go here to see an example of a proven successful online niche marketing lead capture page.)

In other words a form that captures your visitors vital contact information. That being their first name and primary email address in exchange for your powerful free ethical bribe giveaway information product.

This might be a powerful free special report on powerful (back end marketing), or an interview that you (or someone) else conducted with an established and respected industry source.

Or it might be a free replay of a ‘how to’ webinar or a podcast, just something of low actual hard cost, but has a high perceived value ( like ten free how to videos) that you can ethically give away to your online visitors in order to start building your very own (long term money making) in house list, for long term follow up purposes.

Offline You Want To Use Highly Targeted Direct Response Marketing Techniques In Order To Build Your Highly Responsive List Quickly…

If you (and your soon to be) top offline JV (Joint Venture) partners still market your business primarily offline; and you  use any type of traditional advertising methods such as classified or display ads etc.

Then you absolutely must begin (from this day forward) to start applying some type of highly effective “Direct Response Marketing” strategies in order to dramatically lower your long term (traditional) advertising/marketing costs, sometimes by as much as 50%!

Plus: you will be able to create a highly responsive and laser targeted group of long term prospects (leads) to follow up with, for a fraction of the traditional costs!

For those of you are that are not familiar with the industry term Direct Response Marketing” here is a simple example; just for illustration purposes only.

Proven Direct Response Marketing Strategies Will Show You How To Build A List Fast!

Suppose that you are a Licensed Mortgage Broker; and typically your company uses traditional display ads in order to promote your products and services.

(Note: it does not matter what your particular business, product or service is; you can still apply this powerful and highly effective,proven marketing strategy.)

Instead of just running your typical dry ad; instead you zero in on your specific target market by offering them some type of powerful free problem solving information, that addresses some main concern that they have right now.

For example; if your typical potential customer (a lead) is concerned with not being able to qualify for a traditional mortgage  loan because of the recession and not so good credit..

You’ll discover this powerful insight because you’re reading both your (and  your) competitors FAQ pages ( Frequently Asked Questions page.)

So you might run this type of display ad; An Explosive Free 17 Page Special Report Finally Reveals!

Seven Little Known Low Cost Proven Ways That You Can Dramatically Increase Your Chances Of Qualifying For A First Time Home Loan Now!

( Even If Your Personal Credit Score Is Below The Industry Standard!) Call 1-800- 768-2234

For Your Explosive Free Report Today!

( And of course: if this were online, you would direct them to your special lead capture page or your blog with your opt in box offering the free info.)

Q. Who is the most likely prospect to call in order to receive your powerful free information (lead generator?)

Bingo! So hopefully you can see how proven Direct Response Marketing strategies (such as this) example, can help you zero in on your ideal target market.Plus, show you how to build a list fast.

It’s advertising/marketing that is accountable. Because it helps eliminate the tire kickers (non qualified) and qualifies your ideal prospects.

They raise their hands by responding to your immediate solution driven inducement and thus become a lead for long term follow up opportunities.

Proven Direct Response advertising offers some type of immediate solution (by way of) a free information giveaway in exchange for your  leads (all important contact) information.

And that’s how you start building a highly responsive ( and highly targeted) long term prospect list.

In Part Two ; you’ll discover seven more nitty gritty marketing details that will also help make this happen!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

Shouldn’t you be applying the six Cialdini persuasion success principles to your business and personal?

   (Or Else You’re Leaving A Ton Of Money On The Table!)

Are you already familiar with the famed researcher Dr. Robert Cialdini PH.D.? If not, you’re definitely end for a treat, because his six powerful cialdini presuasion  principles, are a must for every serious entrepreneur, so that means you.

Cialdini put together six incredibly powerful (must abide by) proven success principles if you will, that absolutely must become a part (in some) shape, form or fashion, of your long  term business philosophy.

Otherwise, you won’t nearly be as successful as you could be.

Introducing Six Cialdini Persuasion Success Principles That You Simply Can’t Do Without…..

In his revised classic national best seller “Influence” The Psychology of Persuasion, famed researcher Dr. Robert B. Cialdini, PH.D., explains in great detail, the psychology of why people (including your valued prospective customers and clients) say “yes.”

And how to apply these powerful insights to your business and entrepreneurial endeavors.

1.) Principle # one: The principle  of “reciprocity.”

2.) Principle # two: The principle of “commitment” (and consistency.)

3.) Principle # three: The principle of “social proof.”

4.) Principle # four: The principle of “liking.”

5.) Principle # five: The principle of “authority.”

6.) Principle # six: The principle of “scarcity.”

The following 11:50 video below, lays out these six incredibly powerful influence principles in great detail. You’ll lean how to use them to help you become an extremely skilled persuader. Plus, you’ll also discover the secrets to successfully  defending yourself against them as well.

So take notes and see how many of these proven success principles you apply to (both)  your everyday life and (long term) business success as well.

Hopefully, now you have a much better understanding and appreciation of the six cialdini persuasion principles and how they can and will benefit you long term.

No matter what your particular target market niche is.

As always, if you got any value of this post, please Digg or tweet this. Thanks! And be sure you grab your explosive free 22 step small business marketing idea kit series.

This way you can start to master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!

Are cheap advertising ideas really worth your time and money?

Hopefully by now as you’ve previously discovered in part one of this explosive series about effectively using cheap advertising ideas.

In order to effectively grow your cash starved struggling small business and or service. Especially (since) more than likely, your money’s tight and your conventional competition is fierce.

As you recall from part one; superstar Real Estate Investor/instructor and mega best selling author Dean Grazioso, authored a hard cover book about safely investing and profiting (even)  in today’s totally sluggish (not to) mention depressed Real Estate market.

And Deans super savvy marketing team, decided they wanted to (basically) give away his book (for) just over cost, to at least 100,000 individuals that were at least semi curious about possibly entering the (often tricky) Real Estate Investment game.

 How The Ultimate Insiders Cash In Big Time By Strategically Using Some Really Cheap Advertising Ideas! ( And How You Can Too!)

First of all, take notice to an ever growing (yet) often under utilized long term marketing trend, that’s taking place here.

Notice how Dean is more than willing to offer to give away his brand new text (for cost) of course, in order to spread his message.

Here’s the (marketing) trend (you need) to pay attention to here. Old Deans not the only big time savvy company that’s effectively using this incredibly simple, yet oh so powerful marketing ploy.

Ever hear of an outfit called (smoothies) they market those shakes and other (back end) nutritional products and services on and offline.

Have you ever heard one of the radio ads they run, it says they want to give away a free 30 day sample to one million listeners, that are totally serious about (not only) losing weight, but becoming healthier in the process as well.

Think about it for a second, their looking to build a mailing list of semi qualified leads (1,000,000 ) one million strong.

So when it’s all said and done, they’ve got at least one million (highly targeted) leads of men and women interested in weight loss and general nutrition.

Which means they (the nutritional company) can now periodically survey that list and discover (within reason) what are the three biggest fears and frustrations, as it applies to this specific audience, in regards to losing weight and overall better health.

Introducing Three More Incredibly Simple Ways To Cash In With Proven Cheap Advertising Ideas….

Now let’s quickly turn your attention to three more incredibly simple ways, Deans savvy marketing company (and you) can cash in, using some really cheap adverting ideas.

1.) First of all, suppose Deans marketing team were to approach a major information marketing power house like Entrepreneur magazine.

And make the following extraordinary offer, they will allow the magazine to give away one million advanced copes of Deans brand new book, to their audience as a powerful free bonus,  for every subscriber that upsells to a three year paid subscription.

Entrepreneur magazine now sells about 25-60% more three year paid subscriptions and Dean gets even more semi qualified leads for free!

2.) Dean could also approach local Real Estate Investment clubs all over the country, and let them buy the book from the publisher at cost (say) $3.50 apiece or X.

And sell the book for $15 dollars, that would still be $9.95 under it’s normal retail value ($24.95- $15.95), but here’s the kicker.

The Real Estate club would have to use a special coupon that directed them to a special page on Deans blog, that way he could capture (both) their credit card info, plus mailing address info etc. Deans marketing team would simply charge the purchaser $7.95, and that would cover the purchase plus shipping and handling.

And the Investment club would gross the remaining $8 dollars per sale. ($15.95- $7.95 = $8)

Again, Dean’s savvy marketing team would also include one of Deans best market tested one page “bounce back” offer flyers inside every order they ship!

3.) And speaking of using proven “bounce back” offers to increase gross profits. Getting back to the special joint venture with a powerhouse like Entrepreneur Magazine. Previously alluded to in concept # one.

Dean could include one of his best market tested special “OTO” flyers (One Time Only) offers inside all one million books that Entrepreneur Magazine gives away to its valued customer base.

Offering his brand new slightly more advance digital Real Estate Investment course. But instead of charging the normal retail price of $697 dollars, plus the $1,047 dollars in free digital bonuses as well.

Dean could offer Entrepreneur Magazine’s subscribers an exclusive special “OTO” offer (never to be repeated again!) price of just $197, plus the exact same $1,047 dollars worth of free digital ‘how to’ info goodies!

And just to put things in total perspective here, let’s quickly do the math.

How Some Really Cheap Advertising Ideas Really Payoff!

Deans savvy marketing teams knows on average that (about) one percent of the leads exposed to this special “OTO” offer will actually take advantage of it.

However, one percent of one million still equals ten thousand buyers! (1,000,000 x .01 = 10,000) Which means, ten thousand times $197 equals enough! (Or $1,970,000!)

Entrepreneur can you live with that? Can you see how you can absolutely make a killing, using some really cheap advertising ideas?   No matter what your particular niche is.

And hopefully, you can also see, how you haven’t even really scratched the surface of potential marketing possibilities yet! Great!

Just be sure you Digg or tweet this. Thanks!

And grab your explosive free 22 step small business marketing idea kit series. So you can learn how to master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

Who else is ready for some serious joint venture benefits?

  (You Really Don’t Have To Spend A Fortune In Order To Generate New Customers!)

As you recall from Part One of this powerful series about really maximizing your joint venture benefits.

Old Jerry found a (simple low cost) proven way to not only increase his sales, but because he was driven by desperation, he sought out and eventually discovered a powerful and extremely effective way ( a proven marketing template if you will) to systematically improve his sales.

And let’s not forget that the fairly unknown detergent company also found an effective low cost way to strategically acquire new long term customers for a fraction of the traditional their costs as well!

Three More Money Making Case Studies! (Courtesy Of Joint Venture Benefits!)

The net results is; all three parties-meaning :

1.) The consumers either saved money initially when they redeemed the coupon for a free 3 lb sample box of detergent for agreeing to watch a 60 – 90 minute sales demonstration/ presentation.

Some of whom (in this case 30%) also purchased a vacuum cleaner as well!

2.) The JV (joint venture) partner actually got two long term benefits for the price of one!

They not only built a highly responsive future prospect/customer list, but a certain percentage

of those first time users eventually went and bought the product and became ongoing users as

a result of being exposed to it via the original free 3 lb sample!

And finally…

3.) Let’s not forget old Jerry, because he did okay too! As you recall not only did he become the number one sales rep in his district, then the county, and later on the state, but he also ultimately became his companies number one National sales rep.

Then he got promoted (of course) to a National Sales trainer position!

Which meant his personal passive income really exploded when he expanded it by becoming an

International Best selling Author, how to instructional tape programs soon followed and Master Sales Training workshops etc!

And before long other companies and services picked up on these exact same proven marketing concepts and

( fast forward to) here we are today, marketing businesses, products and services via blogs etc!

So The $64,000. Dollar Question Bears Asking…. What (If Anything) Does This Have To

Do With You?

The following examples are for illustration purposes only; but if you’re paying attention at all. Hopefully you can see the overall (mega viral marketing potential) here and how you ( and yours truly) might be able to cash in big time!

Are you ready?

Watch How Seven Separate Companies Enjoy The Joint Venture Benefits!

Let’s take a look at how seven separate, cash starved, struggling small business owners (like you) might strategically go about using low cost high powered joint ventures to dramatically lower their traditional marketing costs (by as much as 50%) or more and simultaneously increase their bottom line profits by a bare bones minimum of 25% in the next 90 days or less!

Is that not interesting?

(FYI: for these specific examples the term small business owner is simply defined as having  a total of 50 employees or less.)

Here are the seven sample case study industries:

1.) Your local Mom & Pop printing business; they’re constantly looking for a proven

low cost way to acquire new long term customers for less!

2.) A small local or regional Penny Saver publication that’s constantly in search of new and repeat advertisers! ( For both display and classified ads by the way.)

3.) Any outside sales rep that either has a company or they set their own appointments via  cold calling prospects first and then go to see them in person.

4.) Your local Real Estate (small business investment) club, because they are constantly looking for new paying members, paid advertisers for both their on & offline newsletters and members to attend their annual workshops and conferences, as well as constantly refer new members!

5.) Your local and regional Women in Business groups ( this particular category is currently exploding by the way) and they have the same basic needs as outlined in # four above.

6.) Any small local or regional company that  sells to offline small business owners (via tele marketing) various products and services like accounting, tax preparations, asset management services etc.

They constantly need proven ways to set appointments and generate new customers or upsell current customers and or clients new products and or services, for little or no additional upfront costs.

7.) Small  local offline Tax Preparation services that offer small business owners various products and services both before,during and major after tax season.

What’s the main thing that all these companies have in common? They constantly need to generate more business for less upfront cost! Joint venture benefits  to the rescue!

Look For Simple Ways To Be More Of Service To Your Particular Market Place And You’ve Just Found The Long Term Key To The Profit Vault…

So here is one incredibly simple way that one small business “cash flow generating” marketing specialist (namely -yours truly) may be able to help them and you!

And everybody will win as well.

By the way, yours truly just happens to have an extremely powerful free ‘how to’ lead generating nine page special report, available to help you out. Oh how convenient.

What if these seven companies (or you)  used the free report on (powerful back end marketing) in various ways to set more first customer appointments or as a free low cost upsell in order to induce new and existing customers and clients to pre pay for special classified and display ad specials.

Or to give to their first time visitors for attending offline one day workshops (conferences) or for attending big buck 3-5 day annual conferences etc.

Or a tele marketing firm could offer to it to any potential new prospects that agree to setting an appointment! Obviously the more appointments that their outside reps go on, the more sales they will eventually close!

Plus; any companies that travel the country putting on those ‘how to make quick money from home” conferences, they can earn money with the report in one of three ways.

1.) They can offer the report as part of a free digital upsell bonus, packaged with some other free ‘how to’ info goodies (valued at X.)

And give them to everyone that purchases any of the products that their marketing at their live conferences.

2.) They could sell the report outright as part of their back room sales or online and (as long they agree (in writing) to) strategically mass marketing it; they could keep 100% of the upfront gross profits!

(Note:This one particular proven marketing  concept is huge!) Here’s where to get your free report on powerful back end marketing.)

They can also use it as one of the many secondary gifts as part of their free drawings and start building an incredibly profitable and highly targeted long term follow up prospect list!

3.) They could also use the report as a JV with other offline vendors and split the upfront front profits 50/50 and use their portion to help offset some of their enormous traditional upfront marketing costs such as outrageously expensive local  magazine and radio advertising etc.

Now in the ideal world; other offline vendors such as say a major players like “Entrepreneurs Magazine” would also agree to to start offering the free report, which by then will be available in MP3 audio  form as well.

They could start aggressively marketing it by offering it as a free secondary bonus gift to all offline attendees that entered one of their on or offline free drawings, in order to start building a huge potential customers list.

Are you starting to get any new ideas yet?

Hopefully you can see how old Jerry (and you) will be able to utilize these powerful joint venture benefits!

And increase your profits to boot! As always, if you got any value out of this two part series, please Digg or twee this.Thanks!

And be sure the free 22 step small business marketing idea kit is part of your long range marketing arsenal! Your long range effective communication in marketing skills, will suffer if you don’t!

It’s a $97 dollar value and it’s free!

No reason you can’t enjoy the joint venture benefits too!

   (Even During A Crushing Recession!)

Hopefully by now your at least partially convinced of the incredible long term joint venture benefits  your business can easily tap into, when you leverage this powerful under utilized money making concept.

(Not more talk about the enormous long term profit potential available because of so called joint venture benefits!)

Afraid so! And here’s why:

With all the talk on the local & National news these days about companies either:

A.) Massively laying off X number of people or..

B.) Simply not hiring due to a temporary hiring freeze, brought on because of the recession or this and that etc.

It’s really great news whenever companies can only not hire more people (both ) full & part time,

but offer much better benefits and other employee perks as well. Don’t you agree?

Powerful Low Cost Strategic Alliances (AKA Joint Ventures) Are An Extremely Valuable Marketing Tool For Any Cash Starved Small Business Owner And Or Service Provider To Have In Their Marketing Arsenal!( Especially During A Crushing Recession!)

Most small business owners are keenly aware of what happens to their overall  long term profits whenever a certain percentage of their much valued customer base begins to tighten their belts and temporarily cut back on certain spending during a recession.

The small business owner (so that means you) usually  has to temporarily alter their short & long range plans as well (unless of course) they received some type of Government bailout. Fat chance!

With that said: let’s take a look at how seven completely separate cash starved small business owners (like yourself) can systematically and strategically go about using powerful low cost and mega proven joint venture benefits (aka strategic alliances) to increase their overall long term profits by a bare bones minimum of 25% in the next 90 days or less!

(Without spending a fortune in traditional marketing and advertising costs to do so!)

First; in order to set the stage correctly, so that you can start to develop the proper mind set.

Here is a brief example of how one extremely creative and super successful “think outside the box” door to door sales rep used high powered low cost strategic joint venturing to become (not only) the number one sales rep in his particular state, but eventually (within a few short years) he also became number one in his entire company on a National level as well!

(Note: as you follow this extremely simple,yet incredibly powerful example of  profiting by way of joint venture benefits, try to see (way past) the specific examples and start to see the extremely valuable overall marketing concepts and how you can apply them right now to your specific business,product and or service.)

All by simply utilizing the tremendous power of joint ventures! As this powerful (true to life) story/legend is told.

You About To Discover The Mega Proven Power Of Joint Venture Benefits!

Once upon a time an extremely desperate,broke and totally frustrated door to door vacuum cleaner sales rep needed a new/creative way to set more appointments, in order to make more sales.

(Translated: you also need more high quality low cost leads/prospects in order to keep generating more front & back end  sales, plus referrals etc; so pay close attention!)

After several hit & miss attempts of using various approaches and on the verge of quitting! He finally struck gold! (Translated: see how valuable a little A/B split testing and tracking can be?)

The simple secret that transformed him from sales rep failure to the # One National Top Dog Sales Rep Superstar; and led to him becoming not only a Nationally recognized Sales trainer, but an International Mega Best Selling Author (of various sales training products, what else!)

Plus he also developed other back end high priced Master Sales Rep training workshops programs as well.

Here’s what he did in a nutshell.

Right Now On Or Offline You’re Only One Powerful Low Cost High Powered Joint Venture Away From Long Term Success!

First;  after carefully tracking his numbers, over time  he concluded that for every ten people (99%) of whom where women because in those days (the late 50’s & early 60’s) the husband went to work and Mom & Grandma stayed home with the kids, until they were old enough to start school.

So most of the time when he either knocked on a door or rang a door bell, most of the time (with rare exceptions) the lady of the house answered the door.Which meant he desperately needed  to find a creative way to get them to allow him in (without being too pushy) in order to do his presentation.

Because his personal stats clearly indicated that for every actual ten presentations he gave, he averaged at least  30% or three actual sales!

So his real main problem was he simply wasn’t getting enough chances to actually make his presentation!

Enter: his “think outside the box” win/win marketing solution that was readily provided by his JV (joint venture) partner/s!

Jerry (not his real name) after much searching (testing) and negotiating finally found another struggling and cash starved small business owner that sold a detergent product (similar) to Tide.

And they were desperately looking for a way to (what else!) sell more of their product by strategically acquiring new first time customers for as little upfront cost as possible! Bingo! Sound familiar?

So Jerry strategically propositioned them and pointed out how they could both win by simply combining their efforts and both parties would get more business for less!

The company agreed to supply Jerry with a sample 3 lb box of their quality detergent product and Jerry in turn would now confidently ring a door bell and before he got the door slammed in his face!

He would tell the person on other the side  of the door who was (usually Mom or Grandma) how for just one hour of their extremely valuable time they could receive this valuable coupon for a free 3 lb sample box of X companies great detergent product!

Even if they decided not to buy his particular product, which of course was a fairly expensive vacuum cleaner(even for those days.)

Keep in mine in those days money was a lot more scarce and consumers were much more conscious about stretching a buck!

Well as you might have guessed; the net result was, old Jerry’s commission sales really started to boom! More like explode!

In Part Two you will discover how you and the seven other cash starved small business owners can also enjoy the  profits by seeking out joint venture benefits! Just like Jerry did!

For now, be sure you Digg or tweet this.Thanks!

And  be sure you grab your explosive free 22 step small business marketing idea kit series.

That way, you can start to master your effective communication in marketing skills, and increase your profits by at least 25% in the next 90 days.

It’s a $97 dollar value and it’s free!

Are you ready for some cheap advertising ideas that really work?

As you previously discovered in part one of these series about effectively using some really cheap advertising ideas.

There are actually some incredibly simple ways, for a savvy think outside the box small business entrepreneur, such as yourself to inexpensively market your business, products or services. Don’t you agree? Continue reading

Are your cheap advertising ideas really working?

Seriously, who isn’t up for discovering how to profit from some really cheap advertising ideas?

Especially those that are designed specifically for today’s cash starved small business owners and or service providers.

Let’s face it, whenever the overall economy is sluggish and consumers are scaling back on their spending.

As a savvy small business owner and or service provider, you simply have to get creative and think as far outside the box as possible. Don’t you agree?

The following two (proven) marketing ideas, give you the perfect opportunity to do just that.

Why simultaneously providing you with the opportunity to systematically grow your long term profits by at least 25% or more in the next 90 days or less. Using some really cheap advertising ideas.

No matter what your particular niche happens to be. Continue reading

Are you ready to discover how to sell information products more effectively?

Could you possibly ever imagine a foreign film being able to teach you how to sell information products  more effectively?

Yea, it does sound a little odd, but it’s true. For ex; have you ever noticed that whenever you’re watching a foreign film, without those subtitles, you’re virtually clueless as to what’s actually being said.

(FYI: For those of you not familiar with the term “subtitles,” it simply refers to the text that appears at the bottom of the screen, that translates the films language into a language the audience can understand. Continue reading

How well are your super marketing leverage strategies working?

   (For Pennies On The Dollar!)

As you previously discovered in part one of series about creating super marketing leverage.

Your struggling cash starved small business and or service, is currently loaded with tons of untapped (long range ) super marketing leverage  potential.

It’s simply a matter of you taking the time to inexpensively testing , tracking and tweaking a few things, and before long, you’ll discover which proven marketing tactics and strategies, produce the most bang for your buck. Continue reading