How To Increase Sales Revenue Fast!
Who doesn’t want to know how to increase sales revenue really fast?
Especially in a totally sluggish economy.
At a time when even your best customers and clients are pulling back and overall sales within your particular niche are down.
Isn’t it nice to know: Continue reading
Are you really sure these five direct mail benefits don’t apply to your business?
With the recession dragging on endlessly, how can you as a cash conscious small business owner, not seriously consider the following five direct mail benefits.
Especially when your constantly tightening your belt in order to squeeze that last ounce of marketing/advertising income wherever you can.
Let’s face it, most cash starved struggling small business owners and or service providers, really have no clue when it comes to effectively using direct mail (to either) grow the size of their current business.
Or how to effectively use it to compel their best existing customers and clients to:
A.) Consistently spend more money (and) in larger and larger amounts, over time of course.
B.) Or how to get them to (either) inexpensively and systematically refer brand new customers more often, or how to get them to provide those mouth watering bank account filling testimonials, as a direct result of one their relatively inexpensive direct mail campaigns. (Is that not interesting?)
As you already discovered in a previous post about direct mail benefits , according to the most recent statistics, direct mail usage is down by at least 30%. (And the good news is the overall trend is still heading down.)
Which means, there in lies an incredible untapped opportunity for the savvy business owner (such as yourself) to glide in under the radar and gradually grow your business for a fraction of the traditional cost.
Of course this doesn’t mean (simply because) the overall direct mail usage is down, that you’ll be able to slap together some lame direct mail ad campaign and a ton of new business will soon be beating down your door. No way!
It does suggests that by merely thinking just a little “‘outside the box”, your creative use of direct mail, can lead to some new found profit centers.
Bare in mine, the following five relatively inexpensive (long range) marketing tactics, all by themselves will not put you over the top. Not by a long shot.
However, combined together (and in) various strategic combinations, you’ll definitely be on your way.(Given a little time, a little testing and tracking. And of course, consistent implementation.)
1.) Strategy # one: Let’s say you’re extremely active online (meaning) you consistently drive a ton of highly targeted traffic to one of your lead capture page style websites and or your lead capturing blog.
Meaning – that your blog has a way to capture your visitors (all important) email contact info.
If for whatever reasons, you also need your leads phone number.
Don’t attempt to capture it via your lead capture page and or your blog, especially on their very first visit.
Instead, get their all important opt in email info first, then in one of your subsequent follow up email messages, then you offer one of your most popular ‘how to’ problem solving info products, such as a free (or relatively) inexpensive CD and or DVD that you’ll send to them via direct mail, in exchange for their phone number!
Recent stats indicate, that this strategic two step approach, is up to 30% more effective!
Provided the ‘how to’ DVD addresses one of their major issues and or concerns. Inexpensively test it and see for yourself. (If need be, simply have them pay for the cost of shipping and handling in order to help offset your upfront expenses.)
2.) Strategy # two: Suppose you (or) one of your top joint venture partners has produced an incredibly powerful DVD and or CD series on subject X.
And suppose you offer the first DVD in the three set series free via your lead capture page and or blog.
Somewhere in one of your follow up email sequences, you offer the other two remaining DVD’s in the series free, provided they provide their confirmed phone number on a page you direct them to.
And after their number is confirmed, and they pay the small cost of 1st class shipping and handling, (typically under $7 dollars) you’ll mail the other two DVD’s to them.
3.) Strategy # three: When it comes power list building 101. No one strategy works better than simply offering some type of periodic free drawing.
Suppose you offer one of your top JV partners seven set DVD or CD packages, that normally retails for X amount of dollars.
After you choose the grand prize winner(s.) Send your follow up email sequence and offer two more DVD’s in the series free (meaning they pay shipping and handling), plus an exclusive free bonus DVD interview, (or special report) where you grill the expert and or vice versa.
And you’ll mail this X dollar amount value to them, in exchange for their phone number, but they must act by some specific date!
4.) Strategy # four: By the same token, any time you need their physical mailing address, don’t try to get it all the very first time they fill out your opt in form.
Because (again) recent stats indicate (on average) the more details you ask for initially, (when your a complete stranger to them), the less likely you are to get it.
Instead, offer one of your most popular problem solving ‘how to’ info products, that you’ll send to them, via direct mail.
In exchange for their current physical mailing address.
5.) Strategy # five: And last but certainly not least. You can always piggyback one of your best market tested free lead generating offers inside one of your local JV partners outgoing mail, to their best customers and clients.
And your offer simply directs the reader to call your business directly in order to receive one of your best free ‘how to’ problem solving DVD’s (or whatever.)
Or direct them to your lead capture page, where they can provide their mailing info.
Just be sure they understand, they’ll be paying the relatively small fee of X, in order to receive it.
You might offer a free recording on (portions of) or all of a recent 60-90 minute workshop you (or someone respected) within your industry did, addressing one of their major concerns.
Without a doubt, my friend, these five incredibly simple direct mail benefits, are probably some you haven’t even considered yet, don’t you agree? No matter what your chosen target market niche is.
Don’t forget to Digg or tweet this. Thanks!
And get your free 22 step small business marketing idea kit! That way you can start to master your effective communication in marketing skills! It’s a $97 dollar value and it’s free!
Who else wants to know how to build a list fast?
Okay, who doesn’t want to know how to build a list fast? But first, before you put the cart too far before the horse, maybe you’d better consider these important factors as well.
First, are you trying to build a list in way that totally fits your particular personality? Huh?
In other words, you’ve heard over and over that “the money’s in the list.” Right?
But have you ever really stopped to consider, how you actually go about compiling your very own list? And does whatever method your currently using, really play to your strengths?
If not, you’d better change it, or else you’ll simply be half heartily going through the proverbial motions.
In which case, both you, your valued customer base and or your associates (and ultimately) your business will surfer the consequences.
Hey let’s face it, you’ve already got enough on your plate, trying to run any type of successful business, (on or offline) correct?
So you don’t need to further complicate things by trying to be something your not.
Which brings you to power list building 101.
The list that you create will serve you well on many levels. But the methods you use to compile it, have to be a true reflection of who truly you are, not just some wooden marketing tactic (and or) strategy that you read on someone else’s blog.
So take the following suggestions with a grain of salt.
But remember, to innovate, that is to say, try (as best you can ) to see the overall marketing concept, that’s being conveyed.
Not just the specific illustration(s) of the particular concepts and you’ll probably discover (to your) surprise, a way to apply them directly to your particular niche.
So with that said; let’s now try and figure out:
The first thing you need to do is to get into the proper (long term) marketing mind set. Which means, you gotta always be thinking in terms of business leverage.
Meaning- when your first starting out and your particular (real world experiences) and resources (of all kind) are extremely limited. Well, guess what?
There’s other (already) established entrepreneurs, that already have exactly what you need. And it’s your job to find creative (mutually beneficial) ways to tap into it.
Case in point; suppose (in the beginning) you need a couple of inexpensive ways to start actively building your very own highly targeted list. So that you can start periodically ( and inexpensively) following up with your best long term prospects.
Here’s a couple of really simple ideas to help get you started asap.
Let’s say that you offer pets supplies, and your business is a local offline (really) small Mom & Pop type of operation. Meaning, you currently have five employees.
Find yourself a few local (offline) cash starved struggling small business owners, that train or house pets.
Offer to add your first time “new customer only” coupon on the back of one of their flyers, and you (initially) bare 100% of the cost to do so.
Now every time they pass out a flyer, your message is going to the exact same targeted customer. Of course your thinking, why would (or should) they be willing to joint venture with a complete stranger, in this manner.
Simple, you gladly revenue share, 25% of your gross or net profit from that very first sale with them.
They need cash and you just identified a potential new long term customer and or client for peanuts!
In the beginning, it’s critical, that you only approach people in that industry, that you already have some type of established relationship with.
Next, you can and should offer to sponsor (pay for) a free drawing for them. Meaning- you pay for one free month of their service, they choose the actual winner and you both own the leads.
And you both test sending various separate offers, plus some type of combined offer(s.) etc.
That’s how to build a list fast! Without being an exceptional marketer! Give a shot, just remember, what ever strategy/method, that you ultimately choose.
Make sure that it actually fits your particular personality, or it probably won’t work and you won’t stick with it.
About the video below. (in case) you don’t already know, the lady featured in the short video below ids the one and only Jenny Shih.
She’s a direct marketing expert! Which means, she’s worth paying attention to! So check out her blog asap! You’ll be glad you did, because she’s got the goods! Just recently found her stuff, while cruising youtube looking for some training on using camtasia studio.
As always, be sure you Digg or tweet this. Thanks! And don’t forget to grab your explosive free 22 step idea marketing kit series. And increase your profits by at least 25% in the next 90 days or less!
Because you’ll want to master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
Are you ready to discover how to increase sales in retail?
So you really wanna know how to increase sales in retail businesses, without hiring fancy Madison Avenue Ad agencies?
Because your money’s tight and your other resources are pretty scarce. And besides that, your new to this whole “think outside the proverbial box” type of guerrilla marketing mindset stuff. Does that about spell it out?
No problem, because everybody had to start somewhere, right? Continue reading
Ready for another proven example of target marketing that really works?
Wanna see a prime example of target marketing that really works?
How many times have you heard it said that you need to target a specific niche?
And (hopefully) by now, you no longer need to be convinced as to why this is the case.
Because no matter whether your using good old direct mail, the Internet and or traditional offline marketing mediums, such as local radio and or TV ads to reach your specific target market.
If your not correctly zeroing in on your prime prospects,both your (short and long term) results will probably not be as good as they could be.
Say for example, that your using low cost high powered direct mail, in order periodically communicate (follow up) with your best existing customers and clients.
(FYI: Please refer to the previous post on proven direct mail benefits, for the specific details.)
First of all, as you previously discovered from the post on direct mail benefits. There at least three major obstacles that can (and will) sabotage your direct mail campaigns, if you don’t know specifically, what to avoid.
1.) Consideration # one: First of all, it’s simply an accepted fact, that a staggering 40% of your overall (direct mail) success or failure, will ultimately be determined by how well you adequately match your target marketed list of potential prospects to the specific benefits that your particular product or service offers.
Your failure to do, greatly decreases your overall chances for long term success, using direct mail.
2.) Consideration # two: As the video mentioned in the post about direct mail benefits. your list (no matter) how targeted or current it is. By years end (on average) a staggering 15% of it or more will no longer be accurate.
In other words, just twelve short months after it was compiled, it will effectively be out of date. Another simple example of target marketing going off the rails.)
So in order to avoid this fate, don’t order your list, until your ready to actually use it, no matter what list broker may tell you.
3.) Consideration # three: Make sure you give your potential customers multiple ways to contact your business (and or) you personally.
Some recent stats indicate in a direct business to consumer (B2C) direct mail campaign, your failure to include multiple ways for your consumers to contact you, can result in an immediate drop of 20% or more, in the overall response.
And when it comes to business to business (B2B) direct mail campaigns, your failure to include multiple ways to be contacted by the other businesses, can ultimately result in a whopping 50% or less, in overall response rates!
(Who can afford that?) When you really stop to consider it all, this is just another prime example of target marketing that might have worked, if only.
As always, if you got any value out of this post, please Digg or tweet this. Thanks! And be sure you grab your explosive free 22 step small business marketing idea kit series.
Because will help you master your effective communication in marketing skills. No matter what your particular niche market is.
It’s a $97 dollar value and it’s free!
So how do you increase revenue in business?
Tired of constantly struggling (in vain) trying to figure out how to increase revenue in business?
Especially if you’ve got new competition at every turn. Well for starters, your not going to be able to climb that mountain, simply by spending more money on outrageously expensive traditional advertising methods of any kind.
Nor are you going to be able to simply use totally free (although) highly effective marketing methods like social media sites such as linkedin, twitter or FB ect.
For sure it will take a combination of on and offline marketing methods to help you increase your total revenues.
However, even with that being said, you still need to think about who is your specific target market niche and which mediums, best help you reach them and effectively spread your marketing messages.
Also, which potential joint venture partner(s) might provide the best low cost access to your ideal prospects.
You also need to consider your entire sales marketing funnel, that way you just might discover previously un thought of ways for you to better tap into your market niche.
For ex; your best customers and clients have at least three separate components to their existing buying cycle.
And these three basic components are:
A.) The all important pre buying (or) information gathering phase. This is where your prospect is (likely) asking friends family and or respected colleagues, for (both) their opinions and recommendations regarding various products and services.
They’re also actively conducting their very own research via the web. Which is another reason you want to have a clear idea of which particular keywords to target, so your properly optimized site (aka) your lead capture page and or blog with the all important opt in box, appears on Googles first page.(Or second page at the very least.)
Preferably somewhere above the fold, so your visitors don’t have to scroll the page in order to see your particular listing.
B.) Next there is the actual sales process it’self, which (hopefully) includes some type of proven upsell (add on sales) process, plus your all important “bounce back” offers etc.
All which is statistically proven to increase your overall (long term) profit margins by at least 10-40% or more!
C.) And finally, there is the post purchase (after the initial sale) phase. And recent studies have shown, that companies that actively keep in touch and systematically follow up, in some form or fashion with their valued customers base, are 250% more likely to see those customers and clients spend more money.
As opposed to the clueless companies, that simply sell a customer that initial product or service and basically forget about them.
The following three incredibly simple marketing tactics, are in no means intended to suggest, that simply by implementing these powerful three (non techie) marketing tactics will instantly grow your business by at least 40% or more, inside the next 90 days or less!
Instead, they are merely designed to try and demonstrate how simple and non techie, certain marketing tactics can and should be implemented, regularly to help you inexpensively grow your business over time.
As you are already aware, the purpose of implementing any proven marketing ploy and or strategy is to (both) increase your marketing leverage and increase your profits as you do so.
And these next three proven strategies, allow you the perfect opportunity to do just that.
Because these particular strategies are simple, low cost and extremely effective in helping you systematically increase your overall gross profits.For a whole lot less money.
1.) Strategy # one: This first strategy is incredibly simple and straight forward, which sadly (far too often) simply means, it easily gets overlooked.
Suppose you took a survey and your best customers and clients provided you with the following three pieces of vital information. Forty seven percent of them indicated they needed or wanted help with product or service X.
And another twenty nine percent said, they needed or wanted more information on product or service Y. And finally, another eight teen percent were most interested in service or benefit Z.
That being the case; (entrepreneur) those are the three major benefits that should always be listed and highlighted on your stationary, business cards, sales letters and sales letter postcards and somewhere on your lead capture page(s.)
They should be mentioned in your physical brochures. Plus (this one is huge) so pay close attention. If you have any type of written message on your physical window displays in your commercial office space. It definitely needs to be there.
For ex; how many times do see one of the many local small computer repair businesses, with certain services listed on their windows?
Chances are, they never stop to consider which specific laser targeted benefit services to list!
If your still using the yellow pages, and you have any type of outrageously expensive display ad in your local yellow pages, you need to lead with your most requested and major benefit to your ideal prospects.
This conveys that you know and understand their pain and frustrations etc.(And you can provide the result (benefits) they crave!)
2.) Strategy # two: If you have any type of pre recorded message on your answering machines, in order to take calls after you’ve closed shop for the day. Be sure that you direct all your first time callers to your lead capture page in order claim (join your list) in order to get some new first time customer only VIP discount coupon offer or special goody etc.
Or have them punch another number on your key pad in order to be directed to one of your best market tested lead capture pages.
(That way you can further pre qualify your prospects.)
3.) Strategy # three: And finally; any time you send a repair rep into the field in order to complete a service and or installation call.
This (statistically speaking, is absolutely one of the best times (and opportunities) for them to offer (upsell) your valued customers and clients, some of your best market tested, additional products and services.
Especially low cost, initial trial services (and or) monthly, quaterly and semi annual maintenance programs of some kind.
Because psychologically speaking, your customer/clients are at their most receptive mind set.
Which means, you need to be there to fulfill their needs, right then and there, before they cool off emotionally.
Once again, all by themselves, no one strategy alone, will put you over the top. However, strategically combined (my friend), this is how to increase revenue in business without necessarily increasing your cost.
No matter what your current niche market is.
Please be sure you Digg or tweet this. Thanks! And yes, you’ll also need to grab your explosive free 22 step small business marketing idea kit series.
That way, you can start to master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
Are you serious about discovering some profitable direct mail benefits?
Has your business really taken advantage of the many direct mail benefits currently available to it? Do you suspect that direct mail is simply a huge waste of time and money?
Well, if you don’t approach correctly, it certainly has the potential to turn out that way.
On the other hand, used correctly, the immediate direct mail benefits can dramatically lower your initial upfront out of pocket cost.
In some cases by as much as 30-75%! Obviously, the 75% figure is more of the (rarely hit) maximum, but still in all, the benefits and advantages of aggressively using direct mail to directly influence your best leads, and to systematically follow up with your best customers and clients long term, is more than worth the effort involved.
However, it should also be pointed out upfront, before you get too far gone into the theory and actual practice of trying to use direct mail in your- overall- current marketing plan.
You need to be sure of how direct mail fits into your current approach.
Because in far too many cases, the typical cash starved struggling small business owner and or service provider, expects far too much, simply by sending an unsolicited piece of direct mail to a total stranger and or purchasing some list from a well meaning list broker and simply rolling the dice, hoping (in vain) that just because the list was compiled by someone else, they’ll somehow make money!
And more times than not, they’re disappointed in the actual results.
Which in turn makes them extremely skeptical, overly cautious and completely turned off about using any type of sound direct mail approach in the future. Which is obviously, a huge mistake.
With that said, let’s now quickly turn your attention to:
1.) Benefit # one: Unlike an email that’s just one of many that floods your inbox daily, whenever you (or I) or anyone else receives a physical piece of mail, especially something that appears to be a DVD, or in a small box etc.
It’s practically possible to ignore, don’t you agree? because who can simply throw out an unopened piece of mail that clearly has something with a little weight to it? In 99% of the cases, it simply ain’t gonna happen.
Curiosity wins the day.
2.) Benefit # two: That said, just be sure, that before you ever decide to send an inexpensive piece of direct mail, that your sending (either) an inexpensive postcard and or (relatively) small package of some kind to a current lead and or current customer or client!
That way, they are 300% more likely to pay close attention to it! In other words, in the beginning, do not waste your time or money, soliciting complete strangers with your direct mail pieces.
Because the receiver doesn’t know or trust you yet, and you simply don’t have enough space on a postcard, to adequately make your case!
3.) Benefit # three: With the absolute explosion of newer more sophisticated forms of communication like , social media of all types, from twitter, FB, stumbleupon etc.
TV commercials, radio ads, mobile marketing and on and on. Things like goof old fashion B2B and or business to consumer direct mail (as of) last count, is down by at least 30%.
And tons of traditional small business owners and or service providers have simply abandoned it altogether, simply because they can’t afford to shell out thousands of dollars upfront and receive (on average) less than a measly one percent return or less.
Because remember, typically, you’ll need to contact your best prospects, about seven to ten times with your marketing message, before they even begin to warm up to it.
And even if your using (relatively inexpensive) postcards and other direct mail approaches to do so.
Those costs definitely add up. That’s why you should be using your postcards to remind your current customers and clients to (either) visit your website and or (to) invite them to your showroom and office etc.
That’s a much better, more sound approach, as opposed to trying to solicit a complete stranger using a lowly postcard and or direct sales letter.
In conclusion, just keep those three keys benefits in mine as you approach future direct mail projects, and you’ll be light years ahead of your major competitors, in the direct mail marketing game. No matter what your particular niche is.
And that’s the skinny on harnessing the enormous direct mail benefits within your cash starved struggling small business.
Be sure you Digg or tweet this. Thanks! And grab your explosive free 22 step small business marketing idea kit series.
That way you can learn how to master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!
Also take the next 5:11 seconds to watch the following video, because small business marketing expert and direct mail results creation specialist, Josh Grillo of (dirtymarketingsecrets) fame, will teach you step by step, how to write and use inexpensive postcards to make more money now!
You are ready to discover how to build a list fast, aren’t you?
As you previously discovered in part one of this series about how to build a list fast.
Even though it was sort of the long away around the barn in part one, it was vital that the proper
foundation was laid first. Otherwise every concept that follows is not as effective.
The main two points for you to take away from part one were.
1.) You should always be building your long term ideal prospect list, no matter how you currently market your business on or offline.
2.) You should be using highly effective Direct Response Marketing techniques to zero in on your ideal prospects. because that’s how to build a list fast.
Keep in mine, what good is luxury office space and million dollar inventories and warehouses, without your customers!
And remember (this mine numbing) statistic, it’s only a mere 500% cheaper to contact via cell phone, snail mail and or email an existing prospect/lead customer as opposed to spending a whopping 500% more on traditional advertising in order to create a first time prospect and or customer!
That one stat alone is one of the main reasons that a staggering 87% of all new start up businesses fail within
the first five years or less!
With that in mine; here is an incredibly simple way for you to create an avalanche of new hungry prospects and potential customers.
Because remember; short of brute force or putting a gun to your potential customer’s head, most cash starved struggling small business owners are truly clueless when it comes to systematically and strategically creating a highly responsive, long term prospecting list without spending a fortune to do so.
So just what is this little known secret marketing ploy that is going to cause such a magnetic response from your potential customer base, that’s low cost as well?
A ” Free Drawing” of some kind,what else? Think about it. The following proven marketing examples are for illustration purposes only.
Suppose you attended one of those free weekend or ( low cost to enter) upscale audio and computer blow out extravaganza’s! You know the type that they advertise all over the radio and local newspapers and just a little TV, about a week before they hit town.
Some are free (others) have a very small entrance fee (usually under ten dollars) in order to help offset the $15-$50 K they spent upfront in order to advertise it.
Anyway, once inside, they have every type of fancy smancy electronic and or audio gizmo that you can imagine! And their prices range from low to extremely expensive!
They may or may not offer one complimentary (free) beverage to each attendee.
But here is the real point. What if right in the middle of the event, they had a freaking huge display for a $12,000.00 dollar state of the art (combination) home entertainment system and PC gizmo!
This thing has more bells & whistles than Santa Claus! (That’s how to build a list fast!)
You can just bet that every attendee will be able to picture both themselves and their friends and families, totally enjoying this puppy! Right?
So they will have no problem (entering) your Free Drawing! And depending on how many people actually attend, you just might have a nice (starter) list of potential long term prospects (leads) to follow up with long term for peanuts!
Just to further illustrate a point; let’s throw a few numbers around (again) just for illustration purposes only.
Let’s say that after all of that (extremely expensive) traditional advertising in newspapers and on radio etc. About 2,000 people passed threw the doors that weekend. (Not bad.)
And of course they drop some coin, but what if instead of just letting them come in (look around) and spend a little money and leave.
And having to repeat the entire (expensive) process over again, the next time they come to town.
They (instead) wised up and started power marketing their business. Huh?
What if; they made sure as you paid to enter the place, they had some carefully trained customer service reps standing there with the free drawing postcards, directing you to please fill out the cards asap.
And enter the drawing! And also inform you that every hour on the hour starting in the next blank number of minutes, they will be holding a series of small free mini drawings!
And the various prizes will include this and that! Until the final Grand Prize Mega Drawing Winners (for the day) will be announced at the end of the day!( And this happens each day of the event!)
And all three Grand Prize Winners (1st,second and third place) must be on the premises in order to be eligible! Otherwise they automatically forfeit their prizes!
Can you say captive audience? After you say kaching! Hopefully you see how to build a list fast?
And how this one simple battle field tested marketing ploy accomplishes two things.
1.) By making their being eligible for the Grand Prizes contingent on them being on the premises, as the winners are being announced, this gives you a much better chance to sell additional products and services! Agreed?
2.) The Free Mega Drawings will help you create a highly targeted and super responsive long term prospects (leads) list, to follow up with for years to come for peanuts!
Bonus: The long term JV (Joint Venture) partners possibilities are truly incredible!
Think about it; all those free mini drawing goodies that you give away (every hour on the hour) could and will come courtesy of your top JV partners, who recognize the tremendous opportunity of (investing) a fraction of their typical upfront cost to help finance your free giveaways in exchange for receiving a copy of your list!
Plus: keep in mine; ultimately only one person (or couple) can and will win your first three Grand Prizes!
Everybody else will win a valuable fourth prize of some kind. And those will be (gladly) supplied by your JV partners!
In conclusion: Here are two two more extremely powerful long term concepts to keep in mine.
1.) The next time you or a JV partner decides to hold a three day weekend blowout extravaganza ( Fri-Sun.), instead of spending a ton of money on costly hit & miss spray & pray (outrageously expensive) traditional advertising!
What if you simply sent everyone on your list (because they went to your special lead capture page website/blog) and entered a special post sale free drawing!
For a chance to win a $5 K Home Entertainment set! Make sure you have a nice picture of it on your site! Plus video footage of the delivery truck (both ) arriving and actually setting up past winners systems in their homes or place of business etc!
This will really get them motivated to enter!! Plus, have footage of past events and show the three Grand Prize winners!
2.) As an extra profit booster inducement; in order to be sure that the place is packed from wall to wall.
In your email, let all of your email recipients know, that on top of the normal three Grand Prize Winners, you will also being holding three other extra special unadvertised free drawings!
You will also be awarding the top three people, who bring the most new (previously) unregistered people (18 and over) with them to this event! And the top Grand Prize winner will receive $3 k in cash! Plus, $500.00 dollars in audio or computer goodies!
Second place will receive $1,500.00 in cash, plus $200.00 in audio or computer goodies.
And third prize will receive $500.00 in cash, plus $100.00 dollars in audio or computer goodies.
And (here’s where) your top five JV partners can really help make this event’s profit potential explode!
If they each (meaning your) top five JV partners have either (snail mail ( or preferably) email list of 2,000 or more.
They can simply push a button and alert their list of your upcoming event and presto!
You have just eliminated a staggering 75% of your upfront traditional cost! And that’s how and why you can afford to be so generous with your free marketing goodies!
Plus; in order to really make things hum! Your JV partners will announce that whomever on their list brings the most people, they will receive an extra 25% in cash & credit to your particular business! Yep!
That should get them a little more motivated! Don’t you agree?
Hopefully you discovered at least three powerfully simple long term marketing strategies to employ (right now) to your particular business, product or service, that will help you to increase your bottom line profits by at least 25% in the next 90 days or less.
As a direct result of learning how to build a list fast! No matter what your particular niche is.
That’s pretty much the skinny. Be sure you tweet this. Thanks!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series.
So you can master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
Are you looking for some truly effective and affordable lead generation ideas?
Quickly picking up where you left off in Part One about effectively using proven lead generation ideas.
Regarding inexpensively testing; if you run a small service type of business and you have at least two different people that answers your phones.
Have each of them (A/B split test) two different approaches on both the daily walk-in’s and the people they speak to
over the phone.
And have them track their results for at least one week (five business days.) Then tally
their results to see what (if any) major results occur. Then you should have a much better idea of what to say to your typical walk-in customers as well as your daily callers.
The other thing that you must do regarding your ideal customers and their total lifetime customer value to your business is, strategically leverage their long term referral potential.
Remember that when you offer your offline paying customers the discount coupon (bounce back offer) of some kind, you can also offer them other (unadvertised) free marketing goodies to further boost your positive word of mouth advertising leverage.
For example; once they return to your place of business to take advantage of your discount coupon.
That’s where you offer them the opportunity to participate in your in store daily free drawing grab bag bonus program, where they can receive some powerful free word of mouth profit boosters, that some ofyour savvy JV ( Joint Venture ) partners will gladly supply you with, in exchange for access to your in house list!
Create a big sign that says daily “Free Grab Bag Drawing!’ with a minimum purchase of X. Meaning- they have to spend at least X amount of dollars in order to be eligible!
(Note: Do you see ‘how’ you can use a simple marketing ploy like free a ‘grab bag’ to start building a minimum purchase customer value?
And now you have a much better idea what your best customers are worth to you and therefore how much you can safely afford to spend on any type of advertising and or marketing strategies in order to acquire them?)
(Entrepreneur, you must thy customers lifetime value or else!)
Just make sure that you have some powerful giveaways that will stimulate some serious (low cost) high powered word of mouth advertising.
Bonus: This particular strategy (which is an add on concept) to the daily free grab bag drawing concept; is usually only reserved for high paying clients! So please pay close attention here. You will inexpensively ( A/B split test) this concept by having two separate grab bag promotions.
One for your typical customers, meaning -one for your typical customer that spends less than X.
And a second one for your more upscale buyers (who have) both more money to spend and probably know other people who also have more money to spend. (Plus, they’re probably way more active on social media!)
Just for illustration purposes only; let’s say that you have an upscale daily grab bag for your customers that spend over $75.00. (You must price test the amounts.)
In order to discover which price point gives you the most bang for your buck!
And let’s further say that your business is an upscale Woman’s hair salon.
And one of your top JV partners is an upscale jeweler. They allow you to purchase at their real cost ten pairs of women’s expensive ear rings that normally retail for $110.00 dollars a pair.
But the jewelers actual hard cost is only $39.00 dollars each (or X.)
So they will actually cost you a total of $390.00 dollars ( 10 x $39.00 apiece.) Or whatever you can actually workout with one of your JV top partners.
But here is the real point; once you give away ten nice pairs of women s earrings (by way of your grab bag) to ten of your best (women over 18) upscale customers that spent at least $75.00 dollars (or X) amount.
Imagine the positive (long term) powerful word of mouth advertising and tremendous promotional buzz that those earrings will provide from now on! And you only had the one time relatively low upfront marketing cost!
This is what’s possible for your business long term, once you start applying proven low cost, battlefield tested marketing strategies!
You could also include (in your upscale) grab bag, ten free $50.00 dollar gas cards!
Again when these ladies are talking it up on their cell phones (and filling their gas tanks), whose business do you think they’ll mention to their friends? And on their social media sites?
Now on to those remaining five concepts.
3.) Failure to use market tested power headlines in order to zero in on your ideal prospects!
Without going overboard here; basically whenever you use a postcard, index card, classified or display ad, offline sales letter, business card, website and or blog your etc.
You must have an attention getting,benefit oriented main power headline that stresses some powerful benefit that’s directed at your reader.
Basically your power main headline should always answer the one burning question that your ideal prospect has, which is, “What’s in it for me?” If your main headline doesn’t answer that one burning question!
Stop and and start over until you create a compelling headline that does! ( And be fore warned; it takes a little practice!)
In a different post you’ll discover a simple paint by the numbers copy writing instant (headline creation) blueprint system that you can use to draw your best long term prospects to your copy like a magnet!
Because remember (according to) recent statistics, a staggering 80% of your long term success or dismal failure will ultimately be determined by how compelling both your pre-main and sub headlines are.
So for now; suffice it to say, you need to learn how to systematically create compelling (customer centered) power headlines in your ad and article copy.
4.) You should also be using low cost high powered upsells, in order to strategically increase your long term profits by at least 25% in the next 90 days or less! You’ll also hear upsells referred to as add on sales,sales multipliers or bumps etc.
It’s lunch time and you’re really hungry so you walk into your local Mickey D’s ( McDonald’s) and you order a Quarter Pounder with cheese (of course) and a large soda and the cashier immediately asks you the six most powerful words in marketing.
“Would you like fries with that?” And on average a mere 30% of all their daily walk in (and drive through) traffic (world wide) responds with yes!
And that my friend is low cost high profit producing upselling at it’s best! ( Can you say kaching!)
The net result is their share holders are quite happy! Did you catch that highly sophisticated marketing ploy?
( That a staggering 95% of your would be competitors aren’t currently using!)
Simply by offering your (paying) customers the chance (right at) the point of purchase to upgrade to a slightly more expensive (market tested) add on product or service, you can systematically increase your overall gross profits (sometimes by as much) as 40%, with virtually little or no significant increase in expenses.
Especially if your products are digital!
Hint: It really doesn’t matter what you call them, but if your not consistently using them to strategically increase your long term profits! You’re missing the boat big time!
5.) Another proven low cost instant long term strategic cash generator is; using profit producing lock in strategies.
For example; say you run a small Mom & Pop corner grocery store/deli. And say 40% of your daily early morning traffic (7:30 Am -11:30 AM) regularly drinks a large coffee or tea. (With a donut or bagel of course!)
Why not inexpensively ( price test) by creating a coffer club, where you create some type of card that they can purchase for a really small fee on an annual basis (and pay maybe $10.00 dollars) and now they can get a jumbo cup of coffee for some ridiculously low price,like say .49 cents per cup!
Instead of the normal $2.39 per cup for a super jumbo!
For the whole year,as often as they want, they can use this laminated discount card to take advantage of this special deal.
Keep in mine your not trying to sell them one lousy cheap cup of coffee.Nope!
Instead you’re after all the additional add on purchases they will surely make with each visit!
So in other words you’re leveraging that cheap cup of coffee (or whatever) to (lock in) your customer for 12 months (or X amount of time) to keep them constantly returning to your store to take advantage of your marketing strategy.
They’ll (on average) spend more money per visit and you’ll bank (over time) more gross profit!
Plus, don’t forget that you can always inexpensively (test) other add on strategies with this one like, after their fifth purchase of coffee, they get one free!
Plus, by purchasing the card, you could allow them to come in on their birthday (and present their ID) and either get a large cup for free or for just .39 cents!
Think of the tremendous word of mouth potential to your business! Plus, for you paying clients, you could always ? Enough said!
6.) Another powerful low cost little known and rarely used money making marketing strategy that’s often referred to as “piggybacking”, this strategy works extremely well when your mailing 1st class and you’re using enveloped mail.
Basically here are the two simple ways that you can profit from this powerful marketing ploy.
If you’re just starting out and your a little strapped for cash; find (no more) than three separate JV partners and allow them to pay you (say) 30 cents per piece to ride (piggyback) in your outgoing enveloped mail.
If your mailing 10,000 pieces (that figure) may be a little high for some of you who are just starting out.
And a little low for others who are more established, but it cost your JV partners just $3 k to get their message out to a semi qualified prospect. But (in this) particular case, you’d gross $9 k minus your printing and postage cost! And you might actually earn some type of gross profit (even) before your mailing goes out!
You could also (if you can afford to) let one or two of them “piggyback” for free, meaning you don’t charge them anything upfront in exchange for 25-50% of any generated profits!
Or you could go find other offline vendors that’s consistently do outgoing 1st class mailings and you propose piggybacking with them.
7.) This next proven low cost power marketing strategy (cross promoting) is actually a close cousin to what some small business owners like to refer to as Joint Ventures (JV’s ) or Strategic Alliances.
However, in this particular case it relates more to strategic concept # one (bounce back coupon offers.)
Just for a moment in order for you to really appreciate the absolute enormous potential of this incredibly powerful (low cost) mega proven marketing gem. Think about your neighborhood Target department store.
On average (just depending) on where it’s located. On any given day about 3,000 patrons grace their floors!
So that means (on average) about 90,000 people coming and going each and every month! (3,000 people per day x 30 days = 90,000 paying customers per month.)
Here’s the kicker; so pay close attention! If a mere 30% (or X%) of those 90,000 (or a mere 27,000 people) respond to one of Targets best (market tested) bounce back offers! Well, hopefully you get the point!
What if your offline cash starved struggling small business found at least five other struggling small business owners to offer your ( new customer) discount coupons to each others customers in the form of free upsell bonuses; and you could easily take advantage of each others daily foot traffic for peanuts!
And even though it’s on a much smaller scale.
Just like Target, you can easily make your cash register go kaching! Don’t you agree?
Your Must Complete Homework Assignment:
1.) Decide (right now) how you’re going to apply at least two of these seven proven low cost (non techie) marketing gems to your business in the next 90 days or less!
2.) Return to this blog (asap) and share your revelations with your fellow wealth seekers! Get to it!
Be sure you Digg or tweet this. Thanks!
And get your explosive free 222 step small business marketing kit series. So you can master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
Click the image for the secret!
