Who says short term loans are hard to get?

So what if the time comes that you suddenly need to apply for any short term loans.

Are you in the position right now to satisfy and address your bankers number one (main) concern?

If not, what three specific steps can you take right now to dramatically increase your chances of being approved?

Is There A Secret To Securing Short Term Loans?

In a word “no”however, that won’t stop the guru and gurette’s from implying that there is, and for just $997 )or more) they’ll share their “seven proven secrets to appearing more credit worthy! (even if your just starting out, and don’t have an established customer base yet!”)

hopefully you get the point there.

In the real world,however, the person on the other side of the desk, that being the loan officer at your local bank.

They need specific answers to at least three vital (magic) questions.

And if they don’t get them, guess what entrepreneur, you do not pass go and you do not collect your $200 dollars to boot.

(That’s a card from the old Milton, Bradly board game called “Monopoly.” for those of you unfamiliar with the lingo.

Anyway, for just a moment, pretend your the local loan officer, that’s under extreme daily pressure to successfully accomplish two things.

A.) Consistently find fresh new consumers that are credit worthy enough to extend (both) short and long term lines of business and consumer credit to.

B.) and to minimize any losses suffered as a result of a credit customer, not being about to (either) completely pay the loan back on time, or not be able to pay it back at all!

That being the case, which side of the ledger, do you think your pre qualifications procedures will fall on? slightly more conservative or extremely fast & loose?

Because remember, your job hangs in the balance.

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The Three Magic Questions You Need To Know The Answers To Before You Apply For Any Short Term Loans!

Because the more accurately you can answer these three vital questions, the better your chances are of getting your loans approved.

And even before you get to the actual sit down with your potential lender, let’s be sure that you’ve covered all of your preliminary bases.

Meaning- did you get (either) your attorney or CPA’s help with constructing a very complete, yet concise business plan?

That you can present to the loan officer, to demonstrate that you are a good credit risk.

And of course let’s not forget to also include a personal financial status document, that present an even clearer (current) assets to debt service ratio.

And if this is not a start up loan (of some kind), be sure you include at least three to five years of past tax returns etc.

And depending (of course) on whether or not your seeking a secured or unsecured line of credit and for how long. These three “magic” questions will vary.

Now let’s get down to three “magic” questions, what da ya say?

1.) Critical question # one: Are you the only “principal” (owner) involved in this enterprise, as it’s currently structured? Meaning- is it a partnership, LLC (Limited Liability Corporation), or a sole proprietorship DBA (Doing Business As) etc.

2.)  Critical question # two: Do you have actual sales projections (via) a preliminary cash flow projection statement, to demonstrate your businesses ability to repay the loan back, over the projected period of time.

3.)  Critical question # three: And the biggie! Do you have a viable (translated) practical alternative to repay the loan, in the untimely  event that your expected source of revenue dries up?

Hello! In other words, entrepreneur, if your main plan doesn’t work out, like you planned, do you have a viable back up plan? And if so, they’re going to need to see & evaluate it!

Basically, these and many other challenges, is what makes securing short term loans such a challenge!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Sales 101 doesn’t have to mean old school sales methods!

  (Introducing Five Incredibly Simple Things You Can Do Right Now

To Close At Least 25% More Sales!)

Have you ever noticed how no matter what type of formal (or) informal sales training, you or your sales staff may have (or) may actually be in the process of taking, your prospects always seem to have taken some sort of advanced sales 101 objection course as well?

Because it seems like they always seem to come up with the most unbelievable objections imaginable, don’t they? Seriously, if your still using some of the once really popular (formal/conventional)  sales closing techniques, that were really in vogue some twenty plus years, ago, it’s time to wake up and smell the coffee.

Because although (ultimately), the real objective goal on selling (especially) face to face in the real world, gets down to getting to that all important “yes.”

If you or your sales associates are still  consistently using “old school” closing lines such as:

1.) The old “feel, felt found.” Or..

2.) The “Ben Franklin close.”

3.) Or old faithful “‘The alternate choice” close etc.

These selling methods, while really in vogue twenty plus years ago, pretty much make your sales reps (and you) quite frankly, if you’re still bothering to use them at all, they make you seem like just another (run of the mill) me too, sales rep.

And that surely is not going to help boost sales, by any stretch of the imagination.

 Closing  More Sales 101 Doesn’t Have To Be Hard Or Complicated!

One thing is blatantly obvious, as it relates to the modern one on one (face to face) selling situations, that you or your sales staff will encounter.

Teaching or advising your sales staff to cling to these old school methods of attempting to close sales, will most definitely put them (and you) at a competitive disadvantage, because your prospect’s have heard the exact same (stale) sales closing methods repeated over and over.

Not to be misunderstood here; the basic fundamentals of successful selling, have not (nor will) they change any time soon. You and your sales staff, still have to first identify your prospects true needs, then position your business, product or service, as the most viable solution etc.

Companies will always need (to some degree) or another, outside companies to provide viable solutions to their constantly changing needs.

It’s just the process, of how you go about it, needs to be adjusted for today’s high tech modern  business environment.

Which brings us full circle. The following five sales closing solutions, are not necessarily new school. Not at all!

In fact, they rely less on a (so called) secret closing method and instead rely on implementing solid fundamental problem solving basics.

That compel your customers and clients to go ahead, because your solutions get them where they want to go, quicker and more cost effectively than your competitors proposed solutions do!

Basic Closing Sales 101 Without All The Hype!

(Five Incredibly Simple Things You Can Do Right Now To Close At Least 25% More Sales!)

1.) Offer your prospects viable choices. Not to be misunderstood here. Not the old “alternate choice”  maneuver mentioned previously.

Instead, offer at least two really viable choices, for ex; you can offer one choice, which is for them to go ahead with the desired purchase, or offer a second slightly more upgraded choice, that involves a free (or greatly) reduced 30 day trail offer.

People (your prospects) love choice! given them some viable  ones, and at least 25% of them will gladly add to your bottom line.

2.) Entrepreneur, different prospects have different needs, at any given time. Here’s where your ability to recognize this undeniable fact can and will lead to a bare bones minimum of 25% more long term profits!

Because you will be proactively applying closing more sales 101. Offer payment flexibility whenever and wherever you can, because some prefer to pay by credit and or debit card, electronically via Paypal or via installments, some prefer to pay via purchase order etc.

If they truly want what you have to sell, but can’t pay for it the way they want. You lose sales! And perhaps them as a valued customer altogether!

Which also means, no repeat sales, no testimonials and no referrals!  Do the math!

3.) Make them an offer they simply can’t refuse. In other words, where’s your irresistible offer? Dramatically slash that price or dramatically include those free bonuses and extend that Iron clad guarantee by an extra 60-90 days etc. Make it extremely hard for them to say no!

4.) Look for inexpensive, yet incredibly powerful ways to “add value” in their eyes to your offer(s.) Increase value (overall perceived value) without increasing your cost!

5.) And finally.. repackage (really repackage) older products and services, by combining them altogether (at a greatly) reduced price of course, and offer them along with some new time sensitive brand spanking new bonuses, that your joint venture partners gladly supplied and offer them to your best ex customers, in order to reactivate them!

Apply these five brain dead simple, surefire methods to your marketing arsenal and without a doubt, you will definitely become a member of the “closing more sales 101 club!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

It isn’t always about the best advertising campaigns, just the most effective!

How often have you wondered about the best advertising campaigns your industry has ever used?

Well, hopefully you realize that in order to be truly effective, your advertising campaigns don’t have to be expensive.

Too many otherwise (savvy) entrepreneurs think they have to hire one of those fancy Madison Avenue type of ad agencies (which) in all likelihood, they probably can’t afford.

To help them create some giant (over the top), not  to mention outrageously expensive ad campaign, in order to effectively get the word out.

And in far too many cases, a struggling cash strapped small business owner and or service provider will run out of money, long before their ad campaign pays off if it ever does. Continue reading

You don’t need the best advertising campaigns to be really successful!

As you previously discovered in part one of this powerful series about (not) necessarily having to use the best advertising campaigns, in order to successfully advertise your business, product and or service.

And as you discovered in part one, your advertisement just has to be effective, not necessarily expensive, in order to be effective.Right?

Unfortunately far too many otherwise extremely savvy small business owners and or service providers, start out trying to use outrageously expensive (so called) “Image advertising.

And whether it actually builds your image or not, it will do nothing but drain your (extremely limited) bank account.

You’ll also often hear this type of glitzy advertising form, referred to ‘tombstone advertising”, because often it’s plain dead on arrival. Continue reading

Why you need to find the best keywords for your target market!

 (And The Powerful Marketing Lessons You Can Learn From This Process!)

Would you agree, that when it comes to consistently delivering the best keywords  results for your searches, few if any can match the Mack daddy of them all? That of course being) King Google!

Ever wonder (how) and more importantly why Google strives so hard to be so darn accurate? And what powerful (long term) marketing lessons, you can learn because of it?

Then by all means entrepreneur, do read on.

The Best Keywords Results Google And You!

Ever been to a fairly upscale restaurant, ordered a fairly expensive meal and when they brought it out, it wasn’t exactly what you specified? Remember that (totally) sinking feeling you had, as you mentioned it to the person serving your table?

Remember how you felt like your needs we’rent being met, even though you were spending a pretty penny here. And worst yet, your expected to drop a gratuity as well.

my friend, believe it or not. That’s the exact same situation Google and all the other major search engines are in every day! Huh?

Meaning- you (the web surfer) type your request into Google’s text box. In essence that’s your order (request for relevant information), and Google’s robots (aka) spiders, your waiters and waitresses head off to accurately fill your order as quickly as possible.

And if their results (the pages) Google returns are too far off the mark, guess what?

You bolt and head off to another search engine. The same way you would decide never to frequent the same restaurant (or) you would decide not to frequent it nearly as often.Bingo!

So just like the restaurant has a vested interest in making (darn) sure your order is as accurate as possible. So too does Google!

Because if you leave, their long term revenues drop as well.

The Powerful Marketing Lessons You Can Learn From Google Consistently Delivering The Best Keywords Results For Your Searches!

Way back in the very beginning off Google’s rise to the top. Back when they weren’t actually concerned with monetizing all those eyeballs.

Google made it job one to consistently deliver the most accurate/relevant keyword results possible.

And by consistently doing so, word quickly spread and before long, they had millions of people doing billions of searches per day.

And when add all that (potential) long term passive back end income up, you really can’t afford to miss the mark, can you?

And that’s why Google strives to consistently deliver the best keywords for your searches!

And only after establishing a rock solid reputation, did they seek to monetize all their eyeballs.

Here’s the other vital point. Whenever a web surfer din’t find what they wanted, they search elsewhere, looking for answers.

And when you consider how many potential Pay Per Click (PPC) ad campaigns Google could miss out on, simply by being way too casual about the keyword results they provide.

You can easily see how that loss revenue could easily add up to hundreds of millions (if not) billions of dollars in annual lost revenue! If they don’t deliver the best keywords results.

Which brings us full circle. And the powerful (takeaway) marketing lesson for you/us.

And it’s simply this; your job online is to consistently attract your ideal online prospects to (either) your sales page, WordPress b log and or lead capture page.

And just like the restaurant analogy used earlier, your marketing message has to fulfill their needs as accurately as possible, or not only will you lose in the immediate short term!

But your web surfer will probably decide to not return, which means you’ll also lose out on the long term residual income effects as well!

Meaning- no referrals, no repeat purchases and no bank account filling testimonials either! That’s why Google strives so hard to consistently deliver the best keywords results for your searches!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Knowing the five most popular keywords in your niche will make you lots of money!

 (So That You Can Inexpensively Out Promote Your Major Competition!)

So if someone were to ask you to name the five most popular keywords in your particular niche, what would you say?

And how (exactly) does knowing the five most popular keywords in your particular niche, translate into money anyway?

And how can you systematically use this (seemingly) vital information, to dramatically lower (both) the cost and time allocation necessary to consistently generate highly targeted prospects?

All excellent questions, for sure. Do read on to to discover the answers. Continue reading

Make sure you leverage your local centers of influence!

Is there any sane reason why you’d purposely deny the help of your all important (on or offline) centers of influence?

To help you systematically increase your business, by a bare bones minimum of 25% (or more) in the next six months or less.

Provided you’re truly willing to grab the proverbial bull by the horns, and do exactly what you need to do. Or at least, get the ball rolling.

It’s certainly not because your business couldn’t stand an extra twenty five percent increase in long term gross revenue, right about now correct?

That’s a relief. Then hopefully, it’s a simply more of a matter of how you actually go about strategically tapping into your current centers of influence.

The mechanics if you will. Fair enough? First however, before you dive any further into the deep end, in this the (third installment) of this all important (long term) super profit builder strategy.

Let’s take the time to pinpoint when are the absolute best times for you to actively seek and consistently generate (long term) money making referrals from (both) your all important tier one customers and clients, as well as your local centers of influence as well. Continue reading

How often are you working your local centers of influence?

As you previously discovered in part one of this powerful series about strategically maximizing the enormous unleashed potential of your local centers of influence.

Just to quickly recap: as you recall, a local (well respected) jeweler, started approaching other well respected (and highly visible) women within their local business communities.

And they allowed this highly visible women to purchase at least three of the jewelers best selling lines of bracelets, earrings and necklaces.

And all the business exec’s had to do was purchase these items at the jewelers actual cost, however, the jeweler will simply hold the exec’s certified cashiers check in escrow, just in case the items get stolen and or damaged.

And just as an added (special) bonus, the jeweler will periodically allow the exec’s (in good standing) to swap out any current piece of jewelry for another one of equal and or lesser value.

Without adding any additional funds to their escrow account. And rest assured, there will be times, when they’ll want to take advantage of your incredibly generous offer.

 You Must Strategically Work Your Local Centers Of Influence….

Getting back to your previous example in part one: as you recall, the local jeweler was inexpensively testing, hosting special  private periodic VIP events, in various upscale local hotels.

And the local centers of influence (once say) every three months or so, get to invite fifteen of their closest most respected colleagues, employees, relatives and or associates etc.

To a private and oh so exclusive VIP showing of some of the local jewelers best selling jewelry.

If the jeweler has at least three active local centers of influence in their inner circle, that means, the event should have about 45 new potential customers in attendance (not counting) the three centers of influence themselves.

Think about what’s happening here for just a second.

1.) First of all, your coming in direct contact with 45 or so (give or take) , first time potential new customers for a fraction of the traditional cost.

2.) And they are coming to with a positive predisposition, because they are being referred to you, by some of your most respected local centers of influence.

Nest, the jeweler might hold a free drawing, where ever new first time attendee gets a chance at trying to win a really cool diamond necklace that normally retails for $750 dollars.

But actually only costs the jeweler $200 dollars.

And even though only one new first time attendee will win the ultimate grand first prize, all the other runners ups, that actually entered the drawing, will of course become part of your offline database.

They will also receive a time sensitive date stamped “New customer only!’ discount coupon, that they have to use within the next ten days or less, in order to receive 25% off their next purchase. With no minimum purchase requirement.

Why Your Local Centers Of Influence Are So Darn Important! (To Important To Your Long Term Success!)

One of the main reasons why you want to constantly keep recruiting new local (more powerful and visible) centers of influence, because like anything else; people move on, pass away or eventually fall out of favor.

However, they also get promoted from district, to regional, to national this or that as well. And you want your businesses influence (and reach) to strategically grow right along with theirs, right?

That’s why you’ll constantly be on the look out for and open to the new (soon to be)  future centers of influence as well.

All in all, hopefully you can see how by strategically tapping into this incredible source for ongoing business, your local

centers of influence can quickly become a proverbial goldmine, that you can consistently mine for years and years to come. Don’t you agree?

In part three you will discover the top five ways, that you can consistently generate low cost high powered referral prospects, with or without the help of your local centers of influence!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Are you strategically working your centers of influence?

    (Or Else Your Leaving At Least 25% Of  Your Long Term Profits On The Table!)

You already realize that some of your very best referrals come from your local centers of influence, correct?

Well, you’d probably realize that fact if you were actively monitoring where the majority of some of your best referrals were actually coming from.

First and foremost your absolute best referrers are (more than likely) originating from your existing customers and clients.

Because these people have already had a positive experience with your business,product and or service.

Now that being the case, think about the math here for just a second, then make a rational business minded decision entrepreneur.

 How You Current Centers Of Influence And The 80/20 Rule Go Hand In Hand!

The savvy small business owners and or service providers (so that means you), realize they don’t have deep corporate pockets, and can’t simply throw tons of corporate money at building their business.

Instead, since capital resources are extremely limited, they have to invest a majority of their referral system generation time, with that all important 20% of their valued customer/client base, that consistently produces a whopping 80% of their long  term results.(The 80/20 Rule at it’s best.)

So the question begs asking? That being the case, why are you constantly spending (on average) at least 500% more, to create that all important new first time customer?

Because that’s what’s it’s costing you (on average) every time you run (or renew) that outrageously expensive (local) newspaper or magazine ad campaign.

Or when you create that TV ad campaign or when you purchase those local radio spots in batches of 25 at a time etc.

When right underneath your nose, your good old (local) centers of influence are already in the perfect position to easily multiply your current marketing efforts (at least) ten fold!

And for a fraction of the traditional cost! Entrepreneur, what’s up with that?

How Your Local Centers Of Influence Can Systematically Add To Your Bottom Line!

(And Dramatically Lower Your Initial New Customer Acquisition Costs By As much As 400% To Boot!)

Although your local centers of influence are traditionally referred to as your second tier (or ) tier two centers of influence, with your current customer/client base being your all important tier one group.

My friend, these so called tier two referrers, are anything but second rate.

For ex: suppose you run a successful mid sized local jewelry store. Find yourself (two or three to begin with) local influential business executives, that are highly visible and respected within your community, but especially within the business community they serve, within their respective niche areas.

Offer them a few of your most popular bracelets, earrings and necklaces: all they need to do is pay your actual cost for these items.

And you’ll basically hold their money in escrow, as a type of insurance deposit, just in case the items get stolen or damaged beyond any reasonable repair.

They’ll continue to mingle within their various circles, and before long guess what will start to happen? Yep! The other prominent ladies within their circles, will want to know where they can obtain one of those beautiful sapphire necklaces.

Or where they can get a set of those beautiful diamond earrings etc.

They’ll simply pass out a few of your two sided business cards, that says they which one of your local centers of influence referred them.

And kaboom! You just increased your bottom line by at least 25% or more! For a fraction of the traditional cost.

And as a nice bonus high end profit producing marketing strategy, you could inexpensively test,  periodically hosting  very special private VIP gatherings.

You allow your circle of influence advocates to invite fifteen of their top most respected associates, employees and or friends or female family members etc.

And you just do a private showing of some of your best (not to mention) most expensive pieces of jewelry. perhaps you rent a large conference room at one of the local upscale hotels in town.

And you serve really nice wine(s) and or champagne etc. You know, really go all out. Get those ladies tweeting and giving your company the heads up on FB etc.

The net result is, some of those first time attendees will leave their spreading the word high and low about you and your totally fabulous  business, from now on!

In part two, you’ll discover three more extremely powerful ways to strategically maximize the long term profit potential,  waiting to be unleashed by your local centers of influence!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular target market is.)
It’s a $97 dollar value and it’s free!