Are you focusing on the right productivity formula?

You already know just how important the right productivity formula is to the overall long term success of your cash  strapped small business,right?

Especially during the really lean times of a prolonged nagging recession. The entire chain reaction is brutally.

Because as your valued (and ever) dwindling valued customer base has no choice but to pull back on both their necessary and discretionary spending, this in turns affects your ability to:

A.) Consistently meet payroll.(Ask any of your valued employees and or associates, just how vitally important that one is!)

B.) Pay your supportive vendors on time (and or) expand your existing product and or services.

C.) Meet your current and future short and long term banking obligations.

 Why Focusing On The Right Productivity Formula Is Critical!

(To Your Long Term Success!)

Without getting too far into it here; you already realize how any of the three fore mentioned scenarios can and will affect the overall cohesive flow of your already (way too) cash starved  small business,right?

Not to mention the fact, that if your employees aren’t being paid on time, what type of attitude do you think they’ll bring to their job?

And what type of long term affect will that have on your valued customer base, both in the long and short term?

Exactly. And while you’re factoring in these other considerations, consider this major one as well.

If things get any tighter for you, during or after a recession, how receptive do you think (your already) way too conservative banker will be, when it comes to expanding your existing credit line, especially if you’ve previously had problems meeting your current obligations?

So you see my friend, you’d better be really careful, where you place your energy. Don’t you agree?

While Focusing On The Right Productivity Formula Will Not Solve All Of Your Major Problems! (It Will Relieve A Ton Of Them!)

One of the ways you can really create a viable small business (over time) of course, is by creating and implementing predictable systems.

Because then you’ll start to experience the results of a proven productivity formula.

Case in point. Suppose you really focus your energies on four simple (yet) oh so powerful tasks. And they are.

1.) Focus on re-activating old ex customers and or clients. Remember, they already know and trust you, or at least they did at one point, that’s why they originally became customers.

2.) Start developing marketing processes that cause your best customers and clients to spend 10-40% more, each time they buy from you.

3.) Getting them to buy more often. Meaning- if they typically come in (or visit) your website four times per month, drive them back to your WordPress blog more often.

Or get them back to your store three times per week, as opposed to just once per week etc..

4.) And finally..Systematically getting your best customers and clients to refer more new first time customers to your small business and or service.

Small incremental improvements in just these major four areas, and  your long term profitability of your small business and or service, will greatly improve asap.

For ex: just a ten percent incremental improvement in these four major areas, and guest what? You’ve just improved your overall productivity by a whopping 40%!

Recession or not entrepreneur, that’s getting it done. Don’t you agree? So make it your business to focus on the right long term productivity formula.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Who else looking to implement some proven low cost, high powered adverting methods?

  (To Help You Quickly Get The Word Out!)

Honestly, what specific criterion do you use, to try and quickly decide which advertising methods to use, to help grow your business?

Is it simply a matter of you throwing the proverbial dart at the board and wherever it lands, that’s where you start? Hopefully, your process is a little more scientific than that.

So How Do You  Actually Decide Which Advertising Methods Work Best?

(For Your Resource Strapped Small Business)

Do you let your pocket book decide? Or do you simply flip a  coin or what?

With so many viable options, how do you decide to invest your money, in the sea of advertising and marketing opportunities?

One particular strategy that usually works extremely well, is to work from the end result forward. Huh?

For ex: suppose your trying to attract more women between the ages of 20-50 to your place of business.

Because your long term “lifetime total customer value” calculation, tells you that these particular prospects, will stay with your particular business for at least seven years.

And on average, they’ll spend about $1,500  dollars per year (gross.) Which means, over their entire seven years, they’ll basically spend $11,900 dollars with you.

And you’ll net after deducting your various costs,about roughly 67% of that entire amount. (Or you’ll gross $7,973 dollars. $11,900 x .67% = $7,973.)

And that averages out to about $1,139 dollars per year. ($7,973 / 7 years = $1,139 gross profit per new customer per year.)

So under no circumstances, should you be spending more than $1,139 dollars per year to acquire that new first time customer.

Otherwise, you’ll probably be losing money on the all important front end of your long term (repeat customer) sales funnel.

(FYI: By the way, the specific numbers are totally irrelevant, it’s the overall basic concept, about “total lifetime customer value”, that you have to get, in order for this particular illustration to make sense.

Why Using The Best Advertising Methods Will Explode Your Long Term profits! (For Literally Pennies On The Dollar!)

Case in point: let’s do a simple side by side comparison of two types advertising methods. The first one will be the (all too typical) conventional type of  outrageously expensive local newspaper or local radio advertising stuff.

you know where a cash strapped local small business owner and or service provider tries (desperately) in vain, to simply blast their message to any and every one, only quickly to discover.

They don’t nearly have enough money to effectively advertise to the masses, before they have to fold the tent. because their pockets simply aren’t deep enough to see it through.

On the other hand; here is the other (marketing) based advertising approach. Clearly, this approach takes a little more preliminary work up front, before you can fully implement it, but let’s see which approach, you think you the best chances for long term success.

 Your Cash Strapped Small Business Can Either Take The Advertising Approach Or the Marketing Advertising Approach To Successfully Growing Your Business!

(Which Approach Makes More Sense to You?)

Let’s say company A spends about $4,000 dollars per month on a combination of outrageously expensive local newspaper and local radio ads.

And at the end of the month, when they total up what all this conventional advertising activity actually cost them vs the amount of business they really gained from it.

Well you already know how this movie ends,right?

On the other hand company B, (your company) actually did their “total lifetime customer value” calculation, and they realize (upfront), that their typical customer (which is women ages 20-50), will spend about $1,139 per year with you!

(Just remember to substitute your actual numbers in place of the ones used for this particular example.) (And don’t you dare get caught in the exact number rocket science of this extremely powerful marketing concept, for now just generalize in order to move forward!)

Anyway… Here’s what you might inexpensively test first. Just to see “how” much, this particular marketing tactic, gets the word out.

take your traditionally slowest day or test this concept during your traditionally slowest season, if your business or service tends to trend, depending on which particular season it is.

Say you’re a local small women’s clothing store retailer. You might give the first twenty women (or X) number of women through the door that day, a special coupon that they redeem at your local florist, that happens to be a valued joint venture partner.

And they get a dozen roses  free (they just need to pick them up in person) or personally pay for delivery! you of course just pay your florist’s actual real cost, because you both realize that a certain percentage of those women that come in to redeem their certificate, will in fact become valued long term repeat customers!

Hopefully You Prefer The Think Outside The Box Advertising Methods!

So let’s say you buy the first twenty women through your doors on your traditionally slowest day a dozen roses, that actually cost you $27 dollars each.

You spent a grand total of $540 dollars to advertise your business to your local market! but the reality is, you just spent $27 of your $1,139 dollar annual total!

If you throw in free deliver (which) you now know you can easily afford.

Think about the long term (positive word of moth) affects of what happens when that beautiful dozen roses arrives at their job or place of business!

And of course, your deliver person (also) hands them twenty (special VIP) 25% off new customer only discount cards to pass around as well!

And of course let’s not forget that at least one day per week, you will also include a free five foot teddy bear to be delivered with one of the deliveries too!

Entrepreneur? Of the two advertising methods, which one do you think will have the best long term effect on your valued customer base? Yep!

You get more tweets and thumbs on FB as well!

Hopefully, this type of long term strategic thinking, is starting to spark some new marketing possibilities in your mind!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Who else is ready to discover five mega proven marketing secrets!

  (That Will Increase Your Email Open Rates By At Least 25% Or More!)

Have you ever noticed how whenever you hear (or read) the phrase “marketing secrets”, it conjures up (like it or not) certain images in your head? It’s true, however,   that may or  may not be the most significant point here.

Case in point: if you receive (either) a robo call phone call, email and or direct piece of snail mail from any (on or) offline marketer/company that you respect and (more importantly) trust.

Then by all means, it’s A okay for them to share five (or X) number of little known marketing secrets with you.

It Ultimately Depends On Who’s Sharing The So Called Marketing Secrets!

(Don’t You Agree?)

For sure. Consider this, you’re just about to sit down to dinner when out the blue (meaning) it’s totally unexpected. There’s a knock at your door.

And the person on the other side is:

A.) A complete stranger trying to solicit you… And.

B.) They’re trying to get you to basically commit to investing at least $300 dollars in some product or service, that you not only never heard of, but the mysterious sales rep (claims) they not only need a decision right then and there!

But to really top things off, they also claim, they can only accept cash! Yeah right!

Of course this highly exaggerated example is completely over the top. but here’s the real point.

My friend (would you) not agree, that’s it’s practically impossible to sell anything to complete stranger! Especially (online) when they’ve had virtually no time to get to know and trust you first.

If You’re Going To Share Proven Marketing Secrets With Your Target Audience…. (Make Sure Your Using The Value Building Approach!)

Which brings us full circle regarding reaching out to your target market, using low cost high powered email marketing, and or direct snail mail.

As in the offline world, since the first (and possibly) the last thing your online subscriber may see is your all important “subject line.”

It’s critical that you don’t unintentionally sabotage your marketing efforts, by creating really hyped up “subject lines” that cause your subscribers to (either) immediately dismiss message as pure bull.

Or worst yet, cause them to immediately unsubscribe from your list.

Especially since you already know that your online “subject line” (just like) your opening offline main power headline, will  ultimately decide at least 80% (or more) of the overall effectiveness of your message.

Because if it doesn’t immediately grab and hold their attention, or worst yet, it causes them to just delete it. Either way, you lose!

So with that said, let’s quickly focus on:

Five Simple Email Marketing Secrets That Will Make You At Least 25% More Successful!

1.) Rule # one: Whenever you can, personalize your emails!

Because it’s simply undeniable fact; (on or offline), when and wherever you can naturally use your prospects first name in your postcard, on or offline sales letter, autoresponder message “subject line’  and or your phone conversation and or live in person sales presentation etc.

You can increase your overall long term chances for success by at least 300%! This strategy invites trust and familiarity.

2.) Another extremely effective strategy to use is to create urgency in (both) your offline sales letters and your online email “subject lines.”

For ex: your subject line could say, Dave, Hurry, there are only three days left! Or Maryann,  Only three copies left!

3.) It really helps any time you can pique your reader/subscribers natural curiosity. For ex: your “subject line” could say: Diane! Does your credit card company guarantee this?

4.) Another biggie is to avoid (at all cost) certain negative trigger keywords or phrases.

Basically for two reasons;

A.) You don’t want the recipients spam filters to block your current and future messages!

B.) And you don’t want to turn your subscriber off, before you’ve had adequate time to build your case! So avoid common negative trigger word phrases such as: financial freedom, earn $, or earn extra cash or save big money etc.

5.) And finally…. As often as you can, whenever your about to compose an email “subject line, or write an offline sales letter etc.

Try to answer three simple (yet) extremely critical questions:

A.) Why should your extremely busy subscriber open your email, as opposed to all the other ones constantly  flooding their inbox?

B.) The answer to this question is crucial. “What’s in it for me?”

C.) “Who cares?”

By in large entrepreneur, you consistently apply these five incredibly simple email marketing secrets to your current online marketing efforts.

And watch your email open rates improve by at least 25%, in the next 60 days or less.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Do you currently have a proven follow up sales calls process?

Have you ever noticed that when you fly on a really good airline, that the stewardess are very well schooled in how to execute the proper follow up sales  process?

For ex:  have you ever heard it said that often “In both business and in life, it’s the little things that get you!” You’re about to discover how the savvy airlines, uses three incredibly powerful words to add at least 25% more additional profits to their daily totals!

And the absolute best part is; this extra 25% doesn’t increase their total daily overhead percentage by one thin dime!

Stop and think about that totally amazing statement for a one second.

Now examine your own business (preferably) from top to bottom. When was the last time you could honestly say, that some new marketing ploy (other than) the all powerful upsell (and or) add on sales strategy, came close to working that well.

Why Your Follow Up Sales Process Is So Crucial!

(To Your Overall Long Term Success!)

In fact, who cares how much (minimal) additional overhead you incur with any particular marketing strategy, as long as it (ultimately) dramatically increases your long term gross profit margins, right?

Okay, so your probably wondering? What are these so called three magic words that the savvy airline stewardess  uses consistently, that adds a bare bones minimum of at least 25% more gross profit to their daily totals.

Here it is, and boy (oh boy cadets) is it ever so “brain dead” simple. Take  notice, the very next time you fly on a really good marketing acute airline.

The stewardess will be making the rounds, and they will casually ask, “What (not if) kind of beverage would you like? Now for those that initially say no, the really good ones will immediately respond with these three magic words. ” Are you sure?”

And just like that, an incredible 25-35% of them will respond, “On second thought I’ll have a blank.”

And just like that entrepreneur, (the savvy airline) just added an additional 25% to their daily totals! Of course, your thinking “No Way!’

How could those three simple words add a bare bones minimum of 25% more to their bottom line? The password is follow up sales process cadets!

It’s just like the song says “Little things mean a lot!” It helps boost the stock prices, which means (both) the investors and the CEO is happy as well.

Your Just One Market Tested Follow Up Sales Process Away From Major Success!

Moving right along: here’s another incredibly powerful way that the ultimate insiders routinely increase their daily profits by X percent.

Again without increasing their daily overhead percentage by one thin dime! Have you ever noticed that as soon as you opt in or purchase something from any of the really successful online marketers, no matter what their specific niche is.

That as soon as you opt in, you will immediately be re-directed to another sales page where you receive a special (OTO)

“One Time Only” offer of some kind? Because guess what? Statistically speaking (on average), no matter what particular niche that it is, about one to two percent of those exposed to it, will respond favorably, making that additional (not planned on their part) purchase.

Of course, depending on (both) the current size of your particular list and the price of the (OTO) offer.

A one percent response rate can still equal some serious money. For ex: as you are already aware, there are several online businesses (marketers) that have opt in lists with at least 600,000 subscribers on them.

Which means, a one percent response rate to a (OTO) offer of just $47 dollars still means that 6,000 subscribers spent an additional $47 dollars! (  Or X amount of dollars!) (600,000 x .01 % = 6,000 additional sales!)

You do the math! So, yes, it’s totally worth you first inexpensively testing. then  adding your (or another successful marketers) best (OTO) offer to (either) your opt in process (on the front end of your long term marketing follow up sales funnel process.

Or on the back end of your sales funnel process, immediately (after) they purchase from you.

Otherwise, one of major competitors will pocket that one percent!

 Make Your Follow Up Sales Process Is Systematic And Watch Your Long Term Profits Grow!

And finally… here’s another area that the really savvy online marketers routinely take advantage of. In fact (sadly) it’s one area that yours truly, really needs “much improvement” in as well!

Have you ever noticed(how) as you exist certain savvy online marketers sites, they will give you one last chance at joining their opt in list?

Meaning- after they’ve had a chance to inexpensively test, they will start using their best market tested opt in offer, on what’s called their “exist pop up strategy.

You know, that annoying little window that hits your screen and blacks out everything else, until you either close it or hit the back button, or do whatever it is, they’re asking you to do.

Annoying as they ma be (my friend) on either your entry to their site (like me), or on exist.

Their stats indicate overwhelmingly, that they’re really effective! And they are crucial to your long term follow up sales process. Don’t you agree?

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Who else wants to discover five more incredibly simple ways to create long term consumer loyalty?

  (For Pennies On The Dollar!)

Of course you already realize that it’s at 500% more effective and less expensive to simple create long term consumer loyalty, than it is to try and create outrageously expensive first time customers, correct?

For one thing, your existing repeat customers and or clients, already know and trust you,right?

So that when you offer them a new product or service or recommend one to them, from another vendor.

They are at least 300% more likely to respond favorably.  As opposed to responding to complete stranger that they’re totally unfamiliar with.

Creating Long Term Consumer Loyalty ….

(Is Five Hundred Percent Cheaper Than New Customer Acquisition!)

Case in point: imagine your standing in line waiting to pay for  your groceries, when out of nowhere, a complete stranger approaches you about buying something.

For most of us (at least) 99%, our gut kneed reaction would be “No thanks!” Right?

On the other hand, once your targeted niche audience trusts, the way Oprah s rabid fans trust her choice for the prestigious book of the month club selection.

Big things usually happen for the authors that make her list correct? So the question begs asking then; how the heck do you (a cash resource limited) small business  owner and or service provider, create long term bank account filling consumer loyalty?

Introducing Five More Incredibly Simple Ways To Create Long Term Consumer Loyalty! (For A Fraction Of The Traditional Cost!)

Consumers (especially yours) love to be pampered. So indulge them as often as you can afford to and watch your long term profits soar!

Q.) When was the last time a company that you regularly do business with, treated you and a friend to free (no strings attached) continental breakfast at one of the most popular eateries in town?

In this age of ever exploding social media, do you think a simple marketing ploy like that might get them a favorable mention (on either) twitter or FB etc? You bet!

1.) Proven strategy # one: You’ll go a long way towards dramatically improving your consumer loyalty, any time you or your staff acknowledge important days or events in your customers lives.

For ex: you acknowledge wedding anniversaries, birth of a first or additional child! Some family member just graduated from HS, college, Law school or trade school etc.

Someone was just promoted at work! Of course birthdays and new home purchase etc!

Of course, your wondering how the heck you or your staff is supposed to know any of this personal stuff? Simply by (either) periodically asking and or creating an online customer profile survey questionnaire!

This simple strategy is one of the simplest, yet most powerful ways that savvy small business owners and or service providers can out promote their big buck major competitors!

2.) Proven strategy # two: Don’t forget to survey your customer list and find out who else runs their own business!

A positive mention (on both) your online social sites, plus proudly display a picture and brief write up about their business in the Wall of fame section of your newsletter, is oh so powerful my friend! Try it and see!

Make Consumer Loyalty Job One!

3.) Proven strategy # three: If you’re a vendor that services other small and midsize local business owners. Get together with your CPA and or accountant and sponsor “No holds barred” free fall Q & A session.

Where they get to pick your experts brain. You might even throw in a local Internet marketing expert firm, along with a trusted social media marketing firm.

And a local marketing consultant and or firm. All of these savvy entrepreneurs would probably more than happy to contribute to the up front cost in exchange for a chance to land some new long term customers and clients for pennies on the dollar!

Meanwhile your long tern consumer loyalty meter just went through the roof. Asking around, you’ll probably be pleasantly surprised.

4.) Proven strategy # four: Ever heard the marketing phrase “tell them why and they will buy!”

simply put, let your target audience in on the method to your madness and you’ll inexpensively build long term trust and much greater consumer loyalty.

5.) Proven strategy # five: And finally… If you haven’t already, asap, get your most valued staff members and or associates on a first name basis, with as many of your best customers and clients- and their immediate family members and or employees etc.

Because let’s face it; consumers (especially yours) will spend a whole lot more money, wherever they feel welcomed, acknowledged and appreciated! Don’t you agree?

These five incredibly (brain dead) simple marketing tactics, will help you create long term consumer loyalty for pennies on the dollar!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

You really can consistently create content that rocks!

Have you ever struggled to create content that you felt had value? No matter what form it was. Meaning- be it in video, audio or written form.

For some strange reason, no matter how much mental stimuli that you come in contact with on a daily basis, you can’t seem to convert it into valuable content,right? (Okay if you say so!)

Anyway for some odd reason you’re convinced that all those micro five to fifteen minute phone calls you have throughout the day are extremely valuable.

But when it comes to sharing your powerful (unique) insights with your chosen target audience, you simply will not consistently create short 3-7 minute ‘how to” problem solving videos, or do a podcast or guest podcast or consistently create  1,000-1,500 word blog posts.

And you say you want to make money online. Doing what exactly? Continue reading

So what specific steps are you taking right now to create long term consumer loyalty?

   (And How You Can Too!)

Do you think your target market really cares (how) or why you go about creating consumer loyalty?

Do you think they actually lay awake at night, wondering if your particular business is going to be around in the next six months or less?

And of course you must realize your potential customers and clients could care less about whether or not you turn a profit, right?

Or whether or not some prime time Wall St. analyst will down grade your stock (if you happen to be) a publicly traded company.

Not a chance! But guess what cadets? When consumers are actively doing business with you (or) they’re seriously considering it.

They most certainly care how you actively go about creating consumer loyalty.

How To Create Consumer Loyalty!

(Just like The Ultimate Insider’s Do!)

No my friend (sadly) when it comes to the actual day to day running of your business (on or) offline. Your potential customers and clients etc; (point blank) could care less!

It simply doesn’t concern them. However, when it comes to getting the most bang for their buck. They are most definitely interested.

Case in point: let’s suppose (strictly) for illustration purposes only, that you & yours fancies various types of authentic Mexican foods.

And in your particular town, there are four fairly decent places, that are all reasonably priced, that fit this bill.

They’ve all got friendly staff,   clean eating areas etc.

However, one particular place hangs a huge sign out front every Tuesday that says ” Kids under twelve eat what they weigh!’ Maximum of five kids under admitted with at least one adult 18 and over!

Guess where you’ll probably frequent on Tuesday’s whenever you feel like some really good authentic Mexican cuisine?

All things else equal.

The initial makings of true (long term) bank account filling consumer loyalty! Would you not agree?

It only Takes A Little Creative Energy To Create Long Lasting Consumer Loyalty!

In keeping with the Mexican food theme; let’s go a little deeper and see how else you could easily and inexpensively create, some long lasting, bank account filling consumer loyalty.

For every person and or couple (meaning) any two adults 18 and over that bring kids under twelve to your restaurant on Tuesdays. (Or whichever day you chose.)

Make sure you hand them a special VIP coupon (as their paying), that says “Bring at least three kids under twelve with you on Fridays and one eats free!’

Plus, you pay just two dollars (or X) for every large jumbo pitcher of soda! (And for every couple 18 and over that brings at least three kids with them on Fridays, your automatically entered into our Family Fridays special free drawing!

Go to our website to be entered and read about all the fabulous details! Once they opt in, your state of the art paid autoresponder service.

Basically your follow up opt in email series will send them special announcements and reminders etc. And various coupons.

These are the main three things that you’ll constantly do by (inexpensively) testing in order to create long term consumer loyalty.

A.) Always surprise your best repeat customers (meaning) the ones that initially come in on Tuesdays or whatever your set day is for giving kids under twelve your special price break.

Then you give them one of your best market tested  (bounce back offer) coupons, that invites them to come back to your Family Fridays special.

And for every order over X amount of dollars (the higher end) of course. Give them some totally unexpected free (or super) discounted gift certificate! Or something one of your valued joint venture partners supplies you for free!

For ex: you might give every customer that spends over $50 dollars on Family Fridays, a first time customer 25% discount coupon to some local offline store that caters to kids.

It’s totally unexpected and it really helps them out,  especially around the time that school starts or during the beginning of the holiday season.

Creating Solid Consumer Loyalty Is A mindset Not Just A Process!

B.) You must take advantage of the different segments of your customer base. Inexpensively test starting clubs for your various groups. Like a senior citizen discount day.

Happy anniversary prices for couples. College students and any other segment that frequents your place.There’s a ton of money to be made by acknowledging their patronage.

C.) The other way to inexpensively create long term consumer loyalty is constantly rewarding their patronage.

For ex: start a kids under twelve club!

Each month one grand prize winner (meaning) a kid twelve or under, gets to invite nine other kids twelve and under (with at least two adults 18 and over to your restaurant on a Saturday afternoon.

And they get their choice of either pizza or wings or if they prefer Mexican food.

Plus all the soda they can drink. Maybe hire a really good local Magician! Take lots of picture and video footage to add to your blog etc.

And create some ten shirts that say “I attended the best kids all you can eat party free! Why didn’t you!”

And add your special lead capture page address! Those T-shirts will cause the other kids Mom & Dads to want to know what all the fuss is about.

There in a nutshell entrepreneur, is how you can create long term bank account filling consumer loyalty.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

Who else wants to know how to create content that attracts like a magnet!

 (Or Else You’ll Probably Lose Money!)

Are you wondering how to consistently create content that attracts, instead repels your ideal target audience.

Well, believe it or not, your probably doing at least 80% or more of what you should be doing.

But it’s the other 20% that’s costing you at least 80% of your intended results! Yep.

How To Create Content That Attracts Instead Of Repels Your Ideal Prospects!

Your biggest challenge, believe it or not, is too write in such a simplified manner, that it’s practically impossible for your intended target audience, not to understand, exactly whatever it is, that you’re trying to convey.

Sounds simple enough,correct? But you’d be surprised.

Case in point; take a look at some incredibly shocking statistics. Brian Clark of copyblogger fame. (An excellent source by the way, if your looking for proven online marketing strategies.)

Brain released a totally excellent report on how to consistently create content that attracts your ideal prospects.

And inside the report revealed some incredibly shocking stats, revolving the typical online web surfer.

Take a look at this. First (the study revealed) that on average more than 50% of college students at a four year schools, and more than 75% at two schools in the United States: Could not!

A.) Understand the arguments of a newspaper editorial.

B.) Or interpret a table about exercise and blood pressure.

C.) And finally… adequately compare credit card offers with different interest rates and annual fees. (Your not to the bad part yet!)

Here’s the really sad part; these students are more literate (by far) than the average US adult! Because the vast majority of US adults have far less education.

So the moral of the story is? Keep it simple, be specific as you can and always seek simplicity first!

Because as Brain (likes) to pint out, when it comes to creating effective content (on or ) offline. “No one will ever complain that your writing is too easy to understand.”

How To Create Content That Sets You Apart……

(From Your Lost In The Sauce Major Competitors! Introducing Five Simple Copy Writing Mistakes To Avoid!)

1.) Copy writing mistake # one: The typical small business owner and or service provider, far too often will create  content that belongs in play from William Shakespeare!

Instead of writing to a crowd that (not) only did not attend a prestigious Ivy league school, but really (for all practical purposes), could care less about you, your product or service!

They simply need and want to know in Mary Jane plain simple terms, how whatever you have benefits them! And you’d better cut to the chase, real fast!

Or else, their gone! Especially  online. Remember, keep your writing simple, concise and to the point. And don’t write like you attended Harvard!

2.) Copy writing mistake # two: Use lots of bullet points in your copy. Creating lists are extremely effective. Besides your target audience loves to know (or discover!) X number of ways to do something.

Or, they love top X number of something lists. So copy write mistake number two is, failing to use concise bullet points in your on or offline copy.

And stimulate the natural curiosity of your readers.

Your Copy Writing Is A Powerful Tool And Major Business Building Asset! (Make Sure You Use It That Way!)

3.) Copy writing mistake # three: Since you already know that a compelling (main) power headline, will affect 80% of your written materials success or failure.

And if you don’t capture them in just five short seconds or less (with) your best market tested compelling headline (on or) offline.

That they won’t stick around to read the main body of your material. That being said, as the they quickly skim your copy, (that’s) why you need really good (straight) to the point bullets!

They will also head directly to your all important P>S. at the end of your sales piece. So don’t drop the ball here! If your sales piece, doesn’t have any P.s’s, then you’d better start using them yesterday!

But even if you do routinely use them, make some last (“what’s in it for me?”) compelling point in your P.S! don’t just add it for the sake of doing so! like far too many of your wannabe competitors!

4.) Copy writing mistake # four: Failing to spend 80% or more of your time, trying to create compelling opening main power headlines, in order to attract your target audience initially.

The body of your sales piece, article or blog post etc; has got to deliver on your main power headlines big promise, alright!

But without (inexpensively) testing various main power headlines, in order to attract them initially, you’ll never get to them reading anything.

So spend at least 80% or more of your time (entrepreneur) learning how to create compelling main power headlines!

5.) Copy writing mistake # five: And finally… This one is critical. Your not investing enough time immersing yourself in your craft! Huh?

meaning- where’s your totally comprehensive swipe files on your various subjects! study the masters! These men & women (like) the aforementioned Brian Clark of Copyblogger, they’ve already walked the walk!

They know exactly what it takes! Get on their list(s) Follow their proven advice and invest in their knowledge!

Hey; Brian (at last count) only had 150,000 opt in subscribers to his blog! How’s that match up with your current numbers?

Well, there you have in in a nutshell entrepreneur. Five simple ways for you to create content that totally rocks!

Simply by avoiding, these five incredibly simple copy writing mistakes

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

How to correct three common mistakes small business owners make!

   (Especially When Your First Starting Out!)

How many serious small business owners do you personally know (other) than yourself, that at one time or another, suffered from temporary burn out? Pretty common occurrence  when your the one ultimately responsible for keeping the lights on and putting food on the table. Don’t you agree?

Far Too Many Dedicated Small Business Owners Suffer From Temporary Burn Out!

Mainly because (in the beginning) anyway, they are the ones that routinely work 12-18 hour days, once you total everything up. Especially when it comes to a traditional (offline) bricks and mortar (small) Mom & Pop type of enterprise.

And long before the doors actually open and often, long after the doors close, they are as busy as beavers, trying to make sure they can survive into the next week or quarter etc.

Plus, typically, in the beginning, they don’t have readily available access to deep pocketed (Wall St.) venture capitalist, nor do they have an unlimited line of credit with their local home town bank.

Truth told, their bankers are usually far too conservative with (both) their lending and credit practices, as it refers to your typical cash starved and resource limited small business ownersare concerned.

What Savvy Small Business Owners Typically…..

(Lack In Terms Of Deep pockets, They Often Compensate With Outstanding Customer Service Skills!)

Just because your (they) are unable (in the beginning anyway) to float a ten million dollar bond or get Goldman Sachs to issue 25 million dollars in venture capital, doesn’t mean your enterprise can’t adequately provide excellent customer service to your chosen niche.

Typically, your biggest hurdle, is simply one of constantly stretching your razor thin cash flow.

Which causes lots of sleepless nights and other daily anxieties to boot. But (make no mistake about it) they are three other (constantly) nagging factors that plaque far too many would be successful entrepreneurs.

And if you can’t successfully overcome these three specific (and all too common) small business owners challenges, them I’m afraid (my friend), there is a very good chance, within five short years or less (emphasis) on the less, your business (along) with all your dreams of small business ownership, will evaporate.

Three Common Mistakes Far Too Many Small Business Owners Make! (And How To Correct Them!)

Sadly, these three (all too) common mistakes, apply to far too many small business owners, whether you primarily market your business on or offline.

1.) Common mistake # one: In the beginning, especially when your cash flow is extremely tight, you have a tendency to focus on one primary form of successfully marketing your business.

Just because you primarily market online, doesn’t mean you shouldn’t at least inexpensively test some of your viable offline marketing opportunities and vice versa.

2.) Common mistake # two: The “Super hero complex.” Meaning- one of the main reasons your small business (along with everything else) that comes with small business ownership is driving you crazy!

Is because you are the one that supplies all the creative marketing ideas, do the bookkeeping, opening and  closing etc. Three simple words of advice. “Get over it!’

You’ve got to to quickly develop the (skill) and ability to hire or develop within your business, qualified personnel that you can successfully delegate and or assign certain needed tasks within your business.

Or else, you’ve just traded one job for another. And severely limited your chances for future business growth. And now you’ll start to have the time needed to work on your business, instead of just in your business.

3.) Common mistake # three: Of course you realize this list could (and probably) should have been expanded to at least five suggestions or more.

Anyway, failing to adequately focus on over servicing your current valued customers and clients, instead of constantly marketing and advertising, trying to create new ones.

This (all too) common mistake is huge, for at least two additional reasons.

A.) As you’ve previously discovered, on average it cost your typical cash starved small business owners a whopping 500% more in up front out of pocket cost, just to create that new (barely) profitable first time customer.

B.) Instead by strategically over servicing your existing customers and clients, because they’ll be far more likely to come back (and spend) more money, plus gladly and consistently  refer others!

Thus saving you time and money.

Don’t Think Like A Small Business Owner Just Because You Are One!

They are also 300% more likely to positively mention your business product or service on one of the viral social sites, such as Facebook or twitter etc.

And they are also 500% more likely to give one one of those mouth watering, long term bank account filling testimonials, that you can use from now on!

Basically, there you have it entrepreneur. Three common mistakes (otherwise) savvy small business owners make. And how to correct them.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!