21Aug 2024
Social proof

Being authentic   (Especially Since It’s So Much Easier To Simply Be Who You Really Are!)

Entrepreneur how long did it take you to earn your MBA? You don’t have one. What a coincidence, because neither do I. 😀 And you’re not claiming to have been or are on your way to becoming the head business portfolio manager for a $15 billion dollar tech giant are you? Me neither.

The point is just being authentic is a gazillion times easier. And it’s what your ideal prospects demands. You and I definitely don’t need to lease fancy cars by the hour. 😀 Or take pictures next to planes or luxury homes you and I clearly don’t own. 😀

Your ideal prospects could definitely care less about such nonsense. Instead they desperately want someone qualified to help them get from point “A” to point “B”. Entrepreneur are you that proven source or not? Continue reading

20Aug 2024
Working smarter

Working smarter   (Primarily Because of The Long Term Marketing Leverage You Can Perpetually Generate!)

Entrepreneur are you truly into strategically working smarter, and not just constantly working incredibly harder? (For the record me too. 8- Just saying.) If you’re not systematically utilizing some type of potentially bank account filling marketing leverage as often as possible.

Then you’re simply working way too hard. (Far too often.) And your overall bankable results will be severely limited to how much you and I can do physically. So what’s it gonna be entrepreneur? Continue reading

19Aug 2024
Marketing leverage

Marketing leverage   (Then Really What Is The Point?)

At least some of you recognize the featured image above. Is from a brand new consultation, (aka) leading generation funnel I’m currently working on.  Because let’s all face it already.

If you’re not both strategically and systematically leveraging some of today’s cutting edge technology in some form of fashion. Entrepreneur there is simply no way for you and I to constantly benefit from some type of potentially profitable, bank account filling marketing leverage. Don’t you agree? Continue reading

17Aug 2024
Lack of courage

 

Lack of courage  (You Believe In Yourself Don’t You?)

Have you heard about this? Entrepreneurs scramble to get invited on some of the top podcasts. At least in America. They turn flips and pull out all the stops.

And they finally land a huge opportunity. And according to some really reliable sources. The day arrives when they’re scheduled to appear as a guest on a major podcast. They not only fail to show up.

But a staggering 98% don’t even bother to call and give reasons “why” they failed to appear. Can you believe that? Do you think it’s a lack of courage on their part or what? Continue reading

16Aug 2024
Tug of war

Constant tug of war   (Which Constantly Takes Place On A Daily Basis Between Our Left And Right Ears!)

Like it or not fellow profit seeking entrepreneur. On a daily, possibly minute by minute basis. When it comes to thinking about what you and I need to constantly be thinking. With regards to your/our long term success.

It’s a constant mental tug of war. Steadily going on each day. And each day. Like it or not. You and I get a grade. It’s either yay or nay. You/we either did or didn’t do what we needed to do that day. Or we didn’t. (And yes giving things an honest try and coming up a little short counts for something.)

So which particular camp do you fall in more times than not? Continue reading

15Aug 2024
Leaving money on the table

Being of service   (And Good Things Are In Your Not So Distant Future!)

Fellow profit seeking entrepreneur I sincerely hope you’re now officially in the camp. Or soon will be! Which understands both “how” and why being of service is not only an incredibly powerful marketing strategy.

But it’s relatively low cost and potentially profitable too. Don’t you agree? Or would you rather simply keep writing checks? 😀 Obviously if you’re just starting out and you really don’t have your cyber cred established yet.

Or your offline rep isn’t exactly burning up the charts just yet either. Until then you can always at least attempt to out/hustle service your major competitors, right? Continue reading

14Aug 2024
Constantly working harder

Being Of Service   (And Watch The Long Term Doors Of Opportunity Start Opening Up To You And Or Your Main Competitors!)

So for the record fellow profit seeking entrepreneur. Let me/us- meaning the rest of my readership get this straight. You claim not to see either the short. And or the potentially profitable long term benefits of being of service.

Are you sure you wanna go with that particular attitude? 😀 Hey look, if you’d rather constantly use potentially expensive PPC (Pay Per Click) ad campaigns to generate brand awareness for your products or services.

Being prepared to open your wallet. And you better have a ton of patience while or as you figure things out. Don’t you agree? Continue reading

13Aug 2024
Your ideal customer

Content marketing strategy  (So You Don’t Don’t Have To Work Nearly As Hard!)

Hopefully after initially reading and re-reading part one of this ongoing series. You really have a much deeper and far better appreciation for making your current or future content marketing strategy efforts at least 25% more effective.

Any serious takers on that one? 😀 To sum things up in just a few short sentences. You and I and or your major competitors. Can and definitely should be consistently generating as much potentially profitable marketing exposure as possible.

By strategically leveraging your current and future content marketing strategy. Don’t mistake simply creating content consistently with being strategic 😀 And actually leveraging your current and future content. Hopefully you do see and understand the subtle but major differences, correct? Continue reading

13Aug 2024
Your ideal customer

Content marketing strategy   (Without Having To Spend A Nickel More!)

For those of you who are attempting to run your own profitable business and or service of any kind. Now or in the not so distant future.)

Here’s a quick question for. If you’re not currently on Linkedin.com. (Arguably the world’s number one! Or at least one of the world’s top three most recognized and well respected.

Business networking platforms currently on the planet. If not, why not?) Since this is  definitely one of the key places where all the major players continuously hangout to some degree or another. How can you I possibly afford not to have some sort viable presence there also?

Especially if consistently doing so allows you to dramatically improve the overall results of your ongoing content marketing strategy. Wanna know how? Continue reading

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