01Jan 2025
Influencer marketing

Influencer marketing  (And Or Readily Appreciate!)

Of course it’s nice and potentially profitable. (Especially over the long term!) Any time you and I can implement some type of sustainable influencer marketing strategies and tactics, correct?

And believe it or not. Forming some type of strategic Joint Venture (JV) revenue sharing arrangement with the mega influencer. (Or influencers.) Is literally just the tip of the marketing possibility iceberg. Don’t you agree? Continue reading

31Dec 2024
Out promote your major competitors

Out promote your major competitors  (For Literally Pennies On The Dollar!)

If you’re a profit seeking non franchised, independently owned retail jeweler of any kind. Who’s absolutely sick and tired. Of wasting a fortune on outrageously expensive, hit & miss traditional ad/promotional campaigns.

You know all too well about the usual suspects, right? You or your major competitors don’t need to consistently waste a fortune on that expensive promoting. In order to consistently out promote your major competitors.

Provided your open to tapping into some previously untapped marketing possibilities. Does that sound like you? Continue reading

30Dec 2024
Influencer marketing

Influencer marketing   (Are You?)

Can you think of any valid reasons why you shouldn’t at least test some sort of potentially profitable influencer marketing. And bare in mind there are all types of levels of influencer marketing, correct?

Which means don’t neglect or ignore the potential influencers in your immediate local area. Just because they may not be national or internationally know individuals.

Doesn’t mean you and or your major competitors can’t and definitely should leverage their local or regional influence, right? Continue reading

28Dec 2024
You can't see it

You can't see it   (Even When It’s Literally Right In Front Of You!)

So even if something. And this particular something being potentially lucrative, previously untapped opportunities of all kind. Is literally right in front of you.

If you can’t see it. Does this entrepreneurial blindless. Speak more to your lack of creative vision? Or the inability of your physical eyes. 😀

So it’s very possible and your/our lack of creative vision may actually be at the heart of you/us periodically missing out on various opportunities.

In any event let’s have a closer look at a particular situation or two. Then you be the ultimate judge, fair enough? Continue reading

27Dec 2024
Influencer marketing

Influencer marketing  (Or Constantly Wasting A Ton Of Money!)

So quickly picking up where part one of this particular series on highly effective and profitable influencer marketing left off.  Hopefully by now it’s definitely starting to dawn on you and or your major competitors.

You really don’t have to spend a ton of money on outrageously expensive celebrity endorsements of any kind. In order to not only systematically and strategically get the word out.

But you can and definitely should create a tidal wave of positive, viral word of mouth and mouse buzz. For a mere fraction of the traditional front ed cost. Don’t you agree? Continue reading

26Dec 2024
You don't have to be an expert

You don't have to be an expert  (To Be Of Service To Your Target Market!)

I recently saw a video on Linkedin. Unfortunately I still haven’t figured out how you can get a video link from Linkedin.

(If it can actually be done. 😀 ) Anyway, What I saw on this video. Is a powerful reminder of how and why.

You and I definitely don’t have to be an expert of any kind. In order to be of major service to them.

It’s a very powerful and potentially profitable marketing strategy. Which doesn’t require a fortune 5oo ad budget. In order to implement as often as you wish to, correct? Continue reading

25Dec 2024
Influencer marketing

Influencer marketing  (What’s Really Important Is Are You Constantly Over Delivering Value!)

Okay so you’ve decided to at least test some type of so called influencer marketing. Good for you fellow profit seeking entrepreneur. And for the record.

When effective influencer marketing is done correctly. You really don’t need to be dependent on any type of mega celebrity endorsements.

But there’s more than a very good chance. When it’s all said and done. Or nearly all said and done. You and or your major competitors will have made local celebrities out of some of your most loyal customers. Could you live with that? Continue reading

24Dec 2024
Influencer marketing

Influencer marketing   (Which Doesn’t Involve Potentially High Priced Celebrities Endorsements!)

So when it comes to effectively utilizing some type of potentially bank account filling influencer marketing strategies and tactics. You and or your major competitors really do have a choice you know?

Say in the case of your non franchised retail furniture store. If you really there is or will be too many major competitors chasing the extremely high profile celebrities in your immediate locally area.

Then by all means go ahead and pivot your promotional strategies and tactics. Meaning laser focus and target various professional (verticals) within in your immediate area. Or target local men & women who live in the higher income areas.

Or you might even inexpensively test the following low cost marketing strategies?….. Continue reading

23Dec 2024
Influencer marketing

Influencer marketing  (And It Can Go Super Viral Like Crazy!)

At least some of you know who mega influencer, Linkedin content creation expert Lara Acosta is, correct? She’s one of Linkedin’s true rock stars.

She currently has in excess of 212K followers on her Linkedin platform alone. Which makes her and others with similar stats. Perfect choices for some potentially profitable influencer marketing arrangements.

As you or your major competitors are about to discover. Are you ready to explore the potentially profitable marketing possibilities? Continue reading