This Is How You Strategically Give Your Brand Equity A Much Needed Boost!
Just between you and me. Your constantly wasting a ton of money on either on or offline ad campaigns. Most of which will probably fail initially. Until you get an idea of “what” you’re doing. I personally do not refer to this as outrageously expensive process as branding.
You can if you like. Instead the type of “branding” I’m referring to is. “What” both your current and future customers constantly say about your awesome products or services. Both on and off of the various social media platforms.
So entrepreneur it’s definitely worth our time and effort to “discover” how to build brand equity without risking the chance (or increasing the odds!) of going broke in the process. Don’t you agree?
So Why Not Start Implementing Or At Least Systematically A/B split Testing Some Smart Marketing Strategies And Tactics?
Case in point. (At least in America.) There are literally tons (millions) of extremely hard working business owners or service providers.
Even though they average 12-16 days. And almost never get to take a real vacation of any kind. And truth told.
They’re literally teetering on the edge of bankruptcy. They’re constantly stressed. And at practically every turn their basic costs keep going up. Sadly they or possibly you. Literally have no real clue “how to” turn things around.
Or “how to” at least stop their razor thin profit margins to begin with. To prevent them from becoming even more razor thin. And this ongoing financial and emotional stress often eventually crosses over into their personal life.
Which often leads to some much bigger issues and challenges down the road, does it not?
So Why Not Start Strategically Creating More Profit Generating Opportunities For The Same Or Less Effort?
Consider your single location, non franchised gourmet coffee shop. Practically every one who gets exposed to some of your great tasting gourmet coffee loves it, right?
Which means it’s definitely in your best interest to systematically expose as many locals to your brand as possible. Don’t you agree?
So take a look at some of the many mom & pop stores in your area. Who just like you are not franchised. And there’s a very good chance, at least some of the owner(s), current and future employees and some of the current and future employees are not only gourmet coffee lovers.
But they also have a sweet tooth for some of great tasting pastries, cookies and muffins etc.
And the chances are also very good all of the above have personal birthdays, wedding anniversaries. And at some point they’ll also be celebrating the birth of their first or second kid.
Their first or second grand kids. They’ll be celebrating graduation from elementary, high school, junior college and four year universities.
Just The Locals Celebrating Some Type Of Graduation Can Add A Ton To You Or Your Major Competitors Bottom Line! (For Literally Pennies On The Dollar!)
They’ll celebrate graduation from dental, law, nursing, medical and chiropractic school. You throw in retirement parties. Weekly and monthly meetings.
And suddenly there’s literally a ton of potential opportunities to inexpensively expose a ton of locals to your great tasting cocoas, ice teas and exotic lemonades, right?
Then you or your major competitors start strategically forming some potentially profitable, previously untapped (JV) Joint Venturing opportunities with some local landscaping business owners.
Where they give away some of your best market tested, extremely time sensitive gift certificates. For an extremely limited time.
Some of their best customers, siblings, current and future employees. As well as some of their current and future neighbors etc.
You Can And Definitely Should Leverage Consumers Habits Into Some Major Long Term Profit Centers!
The gourmet coffee lovers among them will be able to come to you and or your major competitors store. And purchase a five or X pound bag of gourmet coffee for your actual hard cost of X.
And “if” they actually own a business or service. After presenting some type of proof they run their own business or service. That first purchase can be for a ten or X pound bag at your actual cost.
This way they can systematically expose their current and future employees, as well as their current and future vendors. And their current and future vendors employees and current and future customers to your awesome pastries, muffins, cookies and birthday cakes etc.
And of course your great tasting gourmet beverages to them for literally pennies on the dollar. Profit seeking entrepreneur are you starting to smell the long term, previously untapped marketing opportunities? Say yes.
My friend this “how” you and or your major competitors strategically build your brand equity for literally pennies on the dollar. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
