How To Effectively Use Guerrilla Marketing Publicity Strategies To Make More Money Now!
(Even Without Having Access To A Sophisticated Press Agent!)
Who says that in order to dominate your offline (local) press, that you have to have the big time PR (Public Relations) team that would rival Oprah’s?
Or have direct insiders access, to the most sophisticated, money making publicity strategies known to man. 😎
Or just because you don’t currently have any big time, (offline) insider local PR contacts, you can’t win big time at PR? Oh yea, says who?
Now granted; it certainly helps when the # 1 rated evening local news broadcast, (and or newspaper(s) does an extremely positive showcase of your business, products and or services etc. 😎
But can you really afford to hold your breath waiting on that to happen? With that said.
Let’s see how a local, (yet) extremely marketing savvy, successful (non franchised) retail jewelry store, could use powerful free “word of mouth” aka free publicity, in order to create some serious long term profits!
For very little money upfront…..(Sound good?)
So Who Else Wants To Discover One Of The Main Keys To Consistently Using Publicity Strategies Which Ultimate Fill Your Bank Account?
The following low cost, (two prong) marketing approach to consistently creating bank account filling free publicity, can easily be adapted and crafted by any serious entrepreneur of any size.(Be you a retail product supplier and or service provider.)
As always, the following examples are strictly for illustration purposes only. Imagine for a moment that you or someone you know has recently announced your engagement.
And as you’re thumbing through one of the offline local Penny saver and or local Adult Education center leaflets etc.
You notice the following headline for an up and coming free 90 minute workshop.
A Powerful Free 90 Minute Workshop Finally Reveals!
15 Little Known And Rarely Revealed Secrets Every Recently Engaged Couple Should Know About High Priced Retail Store Diamonds! Before You Purchase One!
( That Your High Priced Retail Jeweler Simply Doesn’t Want You To Know!)
Now first off: who do you think will absolutely positively want to know more about this particular subject? Bingo!
Always Be Sure That Your Marketing Efforts Are Extremely Focused!
So the first thing this particular headline/free workshop has done is strategically pre qualify their list/leads!Right? 😀
Next, you’re getting directly in front of your target audience and smashing them over the head and screaming ‘”hey you” pay attention, this is specifically for you!
And because this subject directly affects them, rest assured they most certainly will. Excellent.
You’re also not trying to be all things to all prospects, because doing so is a fatal (long term), pre profit killing marketing mistake, that your would be competitors make all the time! Both on and offline by the way.
Don’t Discount And Or Totally Ignore Some Of The Really Simple Ways To Promote Your Business And Or Services!
Now then, you go on to quickly establish you or your firms expert credentials.
And reveal who you are and why you’re immensely qualified to impart this particular specialized knowledge. And in this particular case. The sub headline reads. Local jeweler blah…blah….
Finally agrees to reveal (for the first time under oath) how any recently engaged couple (using a simple) five step proven process, can quickly and safely determine the real value of any retail jewelers high priced diamond, or else they’ll guarantee (in writing) to discount the cost of their services by 25 (or X%!)
Don’t Be Misled Any Longer! In this highly informative, free 90 minute workshop you will quickly discover.
Who Says Marketing For Small Business Success Takes A Ton Of Money In Order To Really Be Successful!
And then they (or you!) go on to list 3-7 things (bullet points) you will discover!
And you can either register by phone or use, one of their best market tested sign up form/ lead capture page websites.
And while you’re there, grab their explosive free 22: minute and 47 second preview video.
(Translated: This is where you offer your target audience one of your best market tested, list building lead magnets, in order to systematically build your VIP opt in email/mobile marketing list.
Of course you (instantly) recognize List Building 101 at work, correct? (Say yes!)
The other thing you do to maximize your exposure is to secure some local radio interviews (whenever and wherever you can.)
Where at both the beginning,middle and end of them, (you) or your chosen, expert staff person directs the radio listeners to your special lead capture page or to your state of the art WordPress blog.
Create A Powerful Free Do It Your Self Consumer Diamond Evaluation Kit….
Make sure you strategically educate your potential customers on the four “must ask questions” they need to ask every jewelry expert regarding X,Y & Z, before they purchase any diamond.
Offer the kit via a free PDF download, as a free secondary gift, (valued at X), to everyone who joins your opt in email and or mobile marketing list.
Start writing extremely helpful consumer oriented articles-and blog post- within your industries top and most respected (on and offline) trade publications,newsletters and or journals etc.
Don’t Be Reluctant To Develop Profitable Lead Generation Skills!
Pull back the proverbial curtain and start educating the rest of us mere mortals on the closely guarded “Dirty Little Secrets,” about how to safely and profitably purchase all types of retail jewelry in general and engagement diamond rings in particular.
And watch both your business, reputation and bottom on and offline start to really take off! The general public will enthusiastically seek you out!(And that’s definitely what you ultimately want, right?)
Of course this is just a small sample of the proven inside secrets you’ll discover,once you join the “Inner Circle”. So don’t be left out! Make sure you subscribe now!
But in the mean time, are you starting to get a much clearer picture, of how some of the right guerrilla marketing publicity strategies, can and definitely will, help improve your bottom line? Say yes! 😎
As always, if you found any value in this post, please Google Plus and tweet this. Thanks!
Q.) What is the simplest low cost strategy you can use right now to create some powerful free, positive word of mouth and mouse ‘bank account’ filling publicity for your business in the next 30 -90 days?)
Remember, to opt in in order to get your explosive 22 step small business marketing kit. It’s a $97 dollar value! And at least for the time being,it’s free!
