So are you finally ready to consistently generate some type of bank account filling geometric growth for literally pennies on the dollar? Me too. And the really cool part is you definitely don’t need a fortune 500 advertising or promotional budget to make it happen.
Granted, it certainly doesn’t hurt if you or one of your most reliable JV (Joint Venture) or cross promotional partners has extremely deep corporate pockets.
But whether you or your major competitors consistently have direct or indirect access to fortune 500 type of advertising or promotional budgets or not. One thing is crystal clear.
You and or your major competitors can and will consistently experience some type of bank account filling geometric growth. As soon as you start consistently marketing or promoting like this. Let’s take a close look shall we?
Who Says You Have To Consistently Experience fortune 500 Type Of Geometric Growth For It To Be Worth Your Time!
For just a moment. Let’s head back to local, single location non franchised bakery and see just how realistic it can be or quickly become. For them to start experiencing, some low hanging fruit geometric growth.
Without having extremely deep pockets or a ton of readily available business credit or any kind. On the initial surface they may seem or appear as over the top. But as you slowly begin to peel back layers of the marketing onion.
It all starts to come together for you. Say for example. Whenever you or your major local bakery competitors gets a large over of $200 or X number of dollars or more. (Big hint: Or you’ve already had some local business owners or service providers who’ve already spent at least that amount or more within the last year.
Going forward, here’s what you do in order to stimulate some future geometric growth. You or a key staff member immediately reach out to them via text, email or an actual phone call.
And if for whatever reasons you can’t initially reach them or one of the main managers. Then go ahead and reach out via email, text, fax or whatever. Just be sure at some point you actually speak with them or whomever s in charge.
True Long Lasting Geometric Growth Is More About Strategically Building Some Rock Solid Relationship On The Initial Front End!
Case in point. You or your major competitors, (in order to) initially get the marketing/promotional ball rolling in a major way. You reach out to your current local customers.
Especially the local, non franchised small business owners or service providers. Initially just pick an amount which clearly represents the higher tier of customers. So if they have already spend at least $200 dollars or more, for one order.
At some point in the past. It means they probably have some staff, who work both full and part time correct? So you want to let the owners and their staff no. For an extremely limited time. All the coffee lovers can come to your bakery.
And purchase a “Big gulp.” Which in reality. Is nothing more than this rather large plastic cup they purchase from your bakery. And the first time they purchase a “Big gulp”, or whatever name you currently charge to describe your largest beverage.
Believe It Or Not Your Current Customer Or Current Client Base Is More Than Likely Enough To At Least Get The Ball Rolling In The Right Direction!
The pay the current retail price of X like everyone else. So let’s say it currently retails for $5.29 per cup. However, once they pay the current retail price for it.
Now they (or anyone!) who brings it in. They automatically pay just $.99 -$1.29 per cup from now on. Say what? So given the choice going forward. If you’ve got the choice between two local bakeries.
Both of whom have excellent customer service and excellent tasting goodies. However, one particular store has the evergreen promotion just described going. And the other one, (franchised or not) doesn’t
Are You Finally Starting To Smell The Potential Bank Account Filling Geometric Growth? (Me Too!)
You know a certain percentage of the locals will not only:
A.) Consistently become long term repeat customers, right? Absolutely.
B.) And they’ll constantly share their extremely good fortune with their fellow co-workers, extremely close relatives, current and past neighbors,BFF’s and fellow association members too. Wouldn’t you?
C.) And a certain percentage of them won’t be shy about constantly spreading the word via social media too. Right? You’d better hurry up and know it.
But guess what else you or your major competitors can and definitely should do in order to inexpensively explode your long term geometric growth potential?
Once Or As Soon As You Or Your Major Competitors Start Being Proactive! (Previously Untapped Marketing Or Promotional Opportunities Start Opening Up To You!)
You or your major competitors should start reaching out to a few, local and reputable magicians. Especially those whose current or future clientele involve parents with kids 6-12.
Here’s why. Going forward when or wherever these professionals perform locally. They will start passing out you or your major competitors extremely time sensitive gift certificates at each performance.
And the parent(s) or legal guardians have ten or X number of days to redeem your certificates. And get a free bagel (without cheese of course) or a free or pastry worth X.
With any “Big Gulp” purchase. And if you’ve put two and two together. Like i know you have. These brand new first time customers will them be made aware. Going forward they (or anyone) who brings in the “Big Gulp” plastic cup/mug. Now instead of paying $.79-$5.29 or X per “Big Gulp.”
Now they only pay $.99 cents to $1.29 per cup. Say what? Can you say positive viral word of mouth buzz? Me too. In part two. Let’s dive even deeper. Okay? See you in just a little bit. Until then.
Are you finally starting to appreciate how and why you or your major competitors bank account filling geometric growth, is definitely not just theory. When you consistently market or promote like this. Agreed?
So What’s It Gonna Be Entrepreneur? (Fancy And outrageously Expensive Advertising Or Some Bank Account Filling Geometric Growth!)
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