You Start Filling Your Marketing Gaps And Watch Your Bottom Line Head North! Part Two
Quickly picking up where part one left off. it may not seem as obvious now. But the closer you look. You or your major competitors will soon “discover” just how many partially or totally untapped marketing gaps there really are currently available to you.
But you have to keep your marketing possibility eyes wide open. And when these previously untapped marketing possibilities or previously untapped marketing opportunities present themselves.
Hopefully you’ll be in the position to systematically leverage them to the hilt. Because truth told the vast majority of your major competitors will probably never see nor benefit from these perpetually unfilled marketing gaps.
On the other hand unless or until you open your creative marketing eyes extremely wide entrepreneur. You unfortunately won’t benefit much from them either. So let’s get you to the good stuff as quickly as possible. Are you ready to embrace these previously untapped marketing possibilities?
You Start Filling These Potentially Profitable Opportunity Gaps And Watch Your Long Term Gross Front And Back End Profits Systematically Grow!
As you recall from part one. Joe & Sally, who own an extremely popular, single location non franchised pizzeria. And because they got extremely proactive and strategic. And starting building their own opt in email list.
Simply by sponsoring (100% financing) a free drawing. Which they ran for a total of 15 months. (This is extremely important. Your opt in email free drawing doesn’t have to last for an entire year. You can and probably should run your first few, only for 30-60 days max. In order to get your feet wet and get a realistic idea of what you can probably expect.)
Their free drawing offer had three grand prize winner categories. A 1st, 2nd and 3rd grand prize winner recipients. But it’s “what” they or their major competitors strategically do with all the non grand prize winner subscribers which counts.
And over the course of 15 months give or take. They built an impressive subscribers base of 17,167 subscribers. Even after 4,800 or so decided to unsubscribe. (Count on it happening entrepreneur.) Especially in the beginning of any an all of your entrepreneurial endeavors.
Strategic Email Marketing Is A Whole Lot More Effective And Far Less Expensive Than Old School Direct Snail Mail!
But rest assured whenever they or you send out your Friday & Saturday pre Super Bowl Sunday, extremely time sensitive offers.
And right up until 9pm on Super Bowl Sunday. You’ll definitely get some orders. Plus when your subscribers initially opt in (subscribe) on your market tested lead capture page. (They will have the option to check a box.
Which tags them so you know they wish to receive periodic, extremely time sensitive offers from other local, non directly competing vendors. (AKA your local JV (Joint Venture ) and or cross promotional revenue sharing partners.)
Like to begin with. The local retail appliance center. Where your subscribers can save 15 or X% off up to $200 dollars. (If they come alone to your store.) But simply for dragging a friend with them to the retailers store. Whose at least 18. Before the ten or X day expiration date window expires.
They can save up to 40 or X% off up to $1,500 or X number of dollars. And provided your guest also joins the retailers opt in email list before they leave the retailers store that day. They can save 30 or X% off up to $1,000 or X amount of dollars as well.
Being Proactive Opens The Creative Marketing Door Extremely Wide! ( But If You Have To Be Open Or Opportunity Will Zip Right Past You!)
Here’s the other thing Joe & Sally or you or their major competitors can and definitely should at least start strategically testing. Initially start with letting their vendors as well as some of their VIP customers who own local businesses or services.
Those who are strategically using opt in email. Let them periodically send their subscribers some of you or your major competitors best, market tested extremely time sensitive discount coupon offers.
And here’s your totally unexpected marketing twist. (Your -POS- (Point Of Sale) upsell offer if you will. Your coupon informs every recipient. Every customer who spends over $20 dollars or X.
They automatically receive a free gift certificate worth X. In reality it’s simply an extremely time sensitive gift certificate offer from another local non directly competing vendor.
Maybe a local, non franchised retail appliance center owner. Imagine the perpetual positive word of mouth or mouse buzz this type of ethical bribe will most certainly generate.
They’ll be constantly texting and bragging to their besties, closest current and past neighbors, current and past co-workers. Their family members and in-laws.
And you know all that positive word of mouth and mouse exposure will ultimately convert into even more first time customers at some point.
The More First Time Customers You Or Your Major Competitors Inexpensively Generate On The Initial Front End! (The More Long Term Gross Profits You’ll Create On The Back End!)
And typically anywhere from 5-20% of you or your major competitors most reliable customers will be local business owners or service providers. Which means you or your major competitors definitely should grandfather both the business owners or service provider owners in at lifetime savings discounts of X. (But only as long as they remain opt in email subscribers.)
As well as all of their current or future employees. This way they’ll continue to spend money with you and not all of your current or future competitors. Plus once you become a reliable JV (Joint Venture) partner for at least some of these local, non directly competing vendors.
They could easily pay you or your major competitors $100- $200 dollars per lead which converts into any type of first time customer. Because they know their ideal customers total lifetime customer value metrics.
Which is currently $400 – $11,000 dollars. Give or take over the next five to seven year period. So they would be extremely marketing savvy to adequately compensate you or your major competitors $100- $200 dollars or X on the initial front end. So they can pocket 100% of the long term gross back end.
Don’t you agree? If so, then you probably better understand and appreciate how to effectively meet and fill these perpetual and potentially profitable marketing gaps. Or at least you should.
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