You Definitely Should Be Marketing Like This More Often If Your Ultimate Goal Is To Consistently Make More Money!
You’re definitely using some sort of paid advertising or promotional methods. Because you ultimate goal is to make more money, correct? Me too. But the flip side is. No matter how effective, your front end paid marketing methods, may initially be or ultimately become.
Here’s the all important, $64,000 dollar question. What happens to your forward momentum. The moment you stop paying for them. Exactly. On the other hand.
Can or could you live with doing some you either don’t mind doing. Or really enjoy doing. Either once, or very few times on the initial front end of your long term sales funnel.
And going forward. In some manner, consistently receive, some form of residual benefits, from now on? Exactly. Me too. So what exactly will you or I need to do. In order for these types of ongoing benefits to start and keep happening. let’s have a closer look. In order to find out.
So Why In The World Shouldn’t You Be Consistently Implementing Some Proven Strategies To Create Or Generate Long Term Repeat Customers!
First of all. Before diving head long into these proven, low hanging fruit marketing strategies or tactics. Recently, a buddy of mine, shared the following experience, he received and witnessed first hand.
A good buddy of mine, who knows I help profit seeking business owners and services providers, discover and utilize, previously hidden assets or resources.
So they consistently earn more, from doing less. He recently took his girlfriends father, to a really nice, upscale, Mom & pop owned restaurant. And he freely shared, he paid $60 dollars for the experience. Before including any tips.
Look For Some Previously Untapped Marketing Opportunities To Start Systematically Implementing Extremely Time Sensitive Bounce Back Opportunities!
Curious about the potential marketing aspects of his early evening out. He revealed, upon paying his check with cash. He was offered no type of, potential bank account filling “bounce back” offer of any kind. Say what? That’s correct.
There’s a major missed, potentially profitable, bank account filling opportunity. Next, I asked, was he offered any free glass or glasses of wine, simply by adding any or additional desserts or side orders with his main meal. Again the answer was no.
And finally, was he offered any type of sealed envelop, with the words “Thank You!” written on the outside. With at least 3-5 extremely time sensitive, discount coupons, from various local, non directory competing vendors.
As the extremely marketing savvy restaurant owners way of saying thank you for your business. Again, his answer was a resounding no. And my buddy also revealed. Even though this was early Sunday evening. There were still about 35 customers in the restaurant.
Sadly Far Too Many Profit Seeking Entrepreneurs Don’t Fully Appreciate The Long Term Money Making Potential Of Bite Size Success!
Meaning. Just by systematically implementing, after strategically A/B split testing various, low hanging fruit marketing strategies or tactics. Some previously untapped mini profit centers.
Can not only be discovered, but added to your marketing tool chest.Don’t you agree? To really help crystallize the long term, money making potential, available to this already successful, Mom & pop, family orientated style restaurant.
Let’s have a quick look, at some hypothetical numbers. Okay? According to my buddies assessment. There were at least 35 -40 people dining out, on early Sunday afternoon Let’s go with 35, just to be more cautious and realistic.
And let’s say the restaurant owner(s), started strategically A/B split testing, various types of proven, extremely time sensitive “bounce back” offers. And now, every time they offer at least 35 or X number of customers, some sort of time sensitive “bounce back” offer.
On average, about 30% of them. Or 10 paying customers, redeem their coupons, before the expiration date.And on average, they each whined up spending at least $45 dollars total. So an additional $450 dollars in gross front end profits, flows into the business. Right? (10 x $45 = $450 dollars in additional gross profits.
And of the ten who initially redeemed their extremely time sensitive “bounce back offer.” At least three of them or 30% of them, drug a guest with them, who was at least 18.
These Little Mini Revenue Cash Flows Can And Will Quickly Add Up!
And the guest, ended up spending at least $20 dollars. Which added and additional $60 dollars gross, to their $450 dollars.Right? And the restaurant owner(s), start consistently implementing this particular -proven- strategy, all seven days they’re open.
So they add an additional $510 dollars to their bottom line. At least three times per month. Because most customers won’t be returning the very next day or week, right? It will take at least 10-21 days.
Before they return. But let’s say, these proven strategies, initially add an additional $1,530 dollars per month, to the restaurant owners bottom line. ($510 x 3 = $1,530 dollars in additional, gross back end income. ($1,530 per month x 12 months = an additional $18,360 dollars per year. Simply for consistently utilizing, one low hanging fruit marketing strategy.)
Multiplied over 12 months. Equals an additional $18,360 gross profits. And let’s not forget. If the extremely marketing savvy restaurant owner(s), were to then, charge those 3-5 non directly competing vendors, whose extremely time sensitive coupons, he freely shares with his extremely loyal and constantly growing customer base.
Let’s say he charges them, either a monthly flat fee of X. To have their coupons included as an insert in his customers envelops.
There Are A Ton Of Mini Profit Centers Just Waiting To Discovered By You And Or Your Major Competitors!
Or? He or you or your major competitors, could charge them a slightly discounted annual price.Simply for making a one time upfront payment.Which they pay in the 1st week of January of each new year.
And the restaurant owner(s), could dramatically increase their cash flow. More on this proven, cash flow generation concept, coming up in just a little bit, in part two.Okay? In any event.
Are you starting to appreciate why, if your long term goal, is for you to consistently make more money.You definitely should be utilizing, these or other, battlefield tested marketing strategies or tactics? Say yes!
Your Next Long Term Goal Is Start Or Get Out Of Your Own Way Asap!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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