So Why Wouldn’t You Consistently Take Full Advantage Of Your Tangible Assets
So if you had to take stock right now, “how” many money making tangible assets do you feel you have full access to? Or could readily get your hands on in the next 72 hours or less and convert them into some form of short or long term profit, within the next 30 days or less?
A provocative question for sure. But entrepreneur, there is a very good chance, that you like so many otherwise extremely savvy small business owners and or service providers, you are simply overlooking (or worse yet), simply ignoring, the incredible long term profit potential, that’s currently buried in some of your less conventionally thought of (readily) available tangible assets. Case in point: observe the following true life example…..
When You Think Of Your Current Tangible Assets!
(Would You Have Thought To Consistently Do This?)
Because if you had, you definitely would be inexpensively and strategically be making more money with less traditional upfront out of pocket cost! True story; aweber, which is my paid autoresponder email service provider of choice; recently sent me (via snail) mail my latest affiliate commission check. Yes! Nothing unique or earth shattering there. But here’s where (unfortunately) far too many otherwise extremely savvy entrepreneurs, such as yourself, often miss the long term (cost saving) opportunity boat!
At the bottom of the message (cover letter) aweber typically sends with your affiliate commission check;they just happen to mention that guess what? They (at this particular time), have some job openings! Cool! And since the people they’re sending these affiliate checks to, ( you & I) just happen to be profit driven business owners/entrepreneurs. That’s a pretty good laser targeted group, to be strategically tapping into,wouldn’t you say? And guess what else? Who do you think profit driven entrepreneurs just happen to associate with on or offline? Bingo! So here’s the point for you to really consider.
Entrepreneur Tangible Assets Means Tangible Assets!
Suppose you run a fairly successful -local-bakery, and you create some special two sided business cards, (and to start) you give them to your best employees, and tell your employees to keep at least 250 of them with them at all times.
And wherever they go; (meaning), wherever they shop, socialize, get their hair cut, PTA meetings etc. Any time the subject of good tasting food comes up, have them pass out a few of these special “first time customer only VIP discount coupon cards” to give to whomever.
The cards will direct the recipients to (either) text a special number (or go to) your WordPress blogs lead capture page etc. If they text, they instantly join your mobile marketing list. And they get a “first time only customer” discount coupon that entitles them to 20% of their next purchase or 35% off, provided they bring another first time customer with them, whose 18 or older.
But here’s the kicker. Create a weekly contest for all of your employees that participate. And every week, do something really cool for the top two producers, that generates the most new subscribers! For ex: the top producer gets one shift at time and a half!
Or they can choose to only work a four hour shift, but still be paid for the entire shift! (At their regular hourly rate of pay.) (obviously, if they’re on salary, you’ll need to find other ways to adequately compensate them.) And the runner up gets two hours of their shift at time and a half!
The real point is to create the type of incentives that really gets and keeps them motivated! So they keep producing and your profits keep increasing! For literally pennies on the dollar! And at the end of the year, reward the top three employees that were the most productive, throughout the entire year!
That my friend is how you can and should consistently take full advantage of all of your readily available tangible assets! Don’t you agree? Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks! And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less. And help you master your effective communication in marketing skills.(No matter what your particular target market is.) It’s a $97 dollar value and it’s free!
