So How In The World Do Savvy Entrepreneurs Give Away Extremely Valuable Services And Remain In Business?

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So How In The World Do Savvy Entrepreneurs Give Away Extremely Valuable Services And Remain In Business?

Okay, so you provide high end, (translated) big ticket, physical professional services of some kind, right?

And you’ve got a fairly large weekly payroll.

And a pretty big monthly lease payment, and other ongoing, (not exactly) cheap office staff to pay etc.Correct?

And you’re a serious and (totally) respected player on the local scene, right?

And while you totally get the give away free digital lead magnet goodies concept, to build your (all important) opt in email, and or mobile marketing list etc.Correct?

You’re still scratching your head, wondering, “how” in the world, can any CPA, Accountant, and or (high end) Estate Planner etc.

Whose worth their salt, possibly give away real “billable hours”, and other extremely valuable, income producing services.

Like the other online entrepreneurs routinely do, with their free digital give away’s.And still have real money to pay your secretary and other office staff at the end of the week! Correct?

Great question! And rest assured your concerns are totally legit!

However, my friend, if you still have not fully realized, the potential untapped goldmine you’re currently, potentially sitting on.

With regards to (initially) offering some of your best, top of the line services for free, (and or for your actual cost),to your ideal target audience! Well, it’s high time you got with the program, don’t you think?

Let’s have a much closer look, so you can see “exactly” what’s going right past you! And rapidly heading in the direction of your major competitors! Unless of course, you decide to do something about it.

So How In The World Do Extremely Savvy Entrepreneurs Give Away Their Extremely Valuable Services And Still Remain In Business?

Thank goodness, this just isn’t that complicated! Even though, some of your most astute, professional service providers, would prefer to make it seem that way!

Case in point. Have you ever had a really close friend, spouse, co-worker, kid, or in law, purchase something you really wanted.

Like (maybe) two concert tickets to a really popular entertainers live show, and or a play you desperately wanted to see!

Remember “how” good it felt? You couldn’t wait to take advantage of their generosity, could you?Probably not!

So there’s your short answer!Huh? Okay, allow me to put a little marketing meat on the bones!

Let’s say a local charity, that does it’s annual fund raising drive, and one of the most popular, respected local business publications, temporarily combines forces with them, in order to benefit everyone concerned.

Being Of Real Service To Others Is A Proven Marketing Strategy!

Here’s “how” this hypothetical marketing situation, might ultimately play out. Both the popular charity and business publication announces, during this years “small business” week fund raising drive.

Every business owner, (small) or otherwise, and every service provider that donates X amount of real dollars or more, (guess what?)

They will receive a free 90 minute one on one consultation coupon, valued at $450 dollars (or X!)

Courtesy of your CPA or Estate Planning  firm. And likewise for the popular business publication.

Meaning, every business owner, and or service provider that advertises in their publication, they will also receive one of the CPA’s, and or high end, professional service providers, extremely time sensitive VIP new customer only discount coupons.

Any And Every Time You Can Secure An Indirect Or Direct Endorsement Of Some Kind! (Go For It!)

But here’s the kicker. The business publication, or the charity is in fact, providing a bank account filling endorsement of your extremely valuable services to their particular customer base, are thy not? Absolutely.

And just like a respected friend, relative and or colleague purchasing concert tickets, the likelihood of the end user recipient taking advantage of the gesture,readily increases by 200 to 300%! Or more, correct?

As opposed to you paying outrageously high sums of money, for nothing more than the glorified right to run some sort of one or two sided insert promotion in those extremely well read publications.

Put Your Led Generation Efforts On Steroids With Powerful Money Making Endorsements!

Instead, by these well respected organizations personally endorsing your high end services, that simple tactic helps cut through your ideal customer/clients natural skepticism!(Think about it for just a second!)

And by you, (and or your) major competitors offering a no risk, “try before you buy” marketing approach.

You can successfully demonstrate your expertise upfront, be it additional, unexpected cost savings, higher overall productivity or increases in gross front or back end income etc.

If need be, (let’s say) your CPA, (and or) high end service provider firm sells a software cost saving program of some kind.

On the front end of your new customer acquisition funnel. And let’s say they normally retail it for (typically) $10,000 dollars, or there about.

Understanding How To Properly Put In Place A Potentially Profitable Back End Income Generating Component To Your Business And Or Service Is An Incredibly Value Asset To Possess!

But the actual hardware and ongoing monthly maintenance back end part of your sales funnel, is usually worth an additional $10,000 to $20,000 dollars per month! Or more.

And your typical client normally stays with you for at least 18 months, give or take!So it’s more than worth it,(in terms) of your customers total lifetime customer value.

For your firm to provide a “totally risk free” 30 to 45 day trial offer, to your ideal brand new first time customer/client.

In order for them to experience whatever major benefits your products and or services provides! Don’t you agree?

Think Long Term Customer Or Client Value And The Doors To Some Untapped Marketing opportunities And Or Possibilities Will Definitely Start To Open For You!

Because, once they sign on for your ongoing monthly maintenance services, you’ll immediately start grossing an additional $10,000 to $20,000 dollars (or X) number of dollars per month!

Clearly if a couple of hundred local business owners and or service providers, initially take advantage of your free 90 minute consultation offer.

And even if only 30% of them actually qualify for your particular (high end) services, that would still mean 60 businesses/services out of 200 do so!

And based on what your company receives per month, on average for the next 18 months or so. It most definitely makes sense, for your firm to initially give away some of your extremely valuable services for free! (Or at least at your actual hard cost.)Don’t you agree?

As You Start To Really Further Develop Your Marketing Senses! (You’ll Definitely Start To Uncover Tons Of Untapped Marketing Potential And Or Untapped Marketing Possibilities!)

My friend, that’s how some of today’s extremely savvy entrepreneurs manage to stay in business, even though they initially give away some of their most valuable services free!

And or at their actual cost.Any questions?

In part two, you’ll even discover another proven marketing strategy, that will allow a marketing savvy CPA firm, to hire the very best outside sales reps.

And really put pressure on your major competitors! So please stay tuned! Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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