Wonder Why So Many Extremely Savvy Entrepreneurs Miss This incredibly Simple Marketing Opportunity?Part Two
So as you previously discovered in part one of this ongoing series about, “how” extremely talented and savvy entrepreneurs such as yourself, systematically go about consistently generating long term profits.
It’s because they often have the vision and foresight to see past the immediate short term gains.No matter “how” spectacular they might be!
Which includes situations, where they can buy another former (local) competitors entire remaining inventory, at extremely attractive savings rates of 50 to 60 cents on the dollar or more!
Case in point; no matter “how” much they may be able to initially save off the normal retail price of something. At the end of the day, they can only sell the item(s) once! Correct?
On the other hand, when they put their focus (instead) on the actual VIP customers/consumers, that will be doing the purchasing both short and long term, that’s where their real long term profit making potential can best be maximized!Don’t you agree?
How Extremely Savvy Entrepreneurs Can Consistently Profit From Previously Untapped Opportunities That The Rest Of Them Miss!
Quickly getting back to our hypothetical marketing example in part one. Let’s say that our local retail furniture concern, has determined they would (in fact) like to buy a former local competitors entire remaining furniture inventory.
Especially if they can do so for 50-60 cents on the dollar!
However, “what” they (and you) really want (long term),is virtually unlimited access to, that former competitors all important loyal customer base!
Because,as was previously pointed out, no matter “how” much they save buying that former competitors remaining inventory. They can only sell it once!Correct?
So the real long term profits is in inexpensively getting access to their loyal buying customer base! So that’s why(as you also previously) learned in part one.
They were only to willing to invest $250 dollars (or more) in some unconventional free “ethical bribe” goodies, in order to do so! (Please see part one for all of the previously mentioned particulars.)
These Are The Type Of Proven Entrepreneurship Ideas That Really Pay Off!
Now as a follow up concept, “what” that extremely savvy retail furniture concern (and or you) also wants to do is, get access to the owners (unless they’re) fortune 500 type of local companies!
Otherwise, those local vendors have (at least) two things, the savvy furniture retailer could use and profit from asap!
1.) That local vendor has other local accounts, they service do they not? And those accounts are made up of local consumers of different income levels and social influence,right? You betcha! 2.) And the vendor has valued employees and or associates do they not?
So “why” doesn’t the furniture concern make it their business to; first and foremost, offer the owners (vendors) their choice of either a master bedroom and or living room set. Or outdoor patio furniture at the retailers actual cost!
Then offer all of their management personnel (anywhere from) 40-65% off their very first purchase! And they get a laminated VIP discount card (they can renew) each year for just $7 dollars (or X!)
And once a year, any day they choose, they come into the store and buy any one item (no matter what it is) at the retailers actual cost! Say what? And the retailer just hole punches the card, in order signify that it was used for that year.
But the rest of the year, they actually get 25% off any purchase,(including any sales price), provided they bring a potential new customer over 18 with the to the store!
Because you want them constantly flapping their lips offline! And constantly posting nothing but positive praise online, via good old social media!
and with regards to their employees, let them periodically include your extremely time sensitive new customer only VIP discount coupons inside their checks!
And, for their annual anniversary.And at both Xmas and New years etc! And whenever they refer new employees that remain employed for at least 90 days!
That should cause more than a little positive word of mouth around the water cooler! Don’t you agree?
Now in part three, we’ll go even deeper! Until then, can you see and appreciate the incredible (long term) potential marketing opportunities, far too many otherwise extremely savvy entrepreneurs miss! When all they do is focus solely on the short term gain!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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