Wonder Why So Many Extremely Savvy Entrepreneurs Miss This incredibly Simple Marketing Opportunity?Part Four

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Wonder Why So Many Extremely Savvy Entrepreneurs Miss This incredibly Simple Marketing Opportunity?Part Four

Hopefully,to this point in this fourth installment of this ongoing series, about “how” extremely savvy entrepreneurs,often get so caught up in the short term,  they often do recognize just “how” potentially profitable, an overall situation can  be.

Case in point; most entrepreneurs, can readily see and appreciate “what” buying a former competitors remaining inventory at an extremely steep discount could do  for their bottom line.

Where they might might lack a little long range entrepreneurial vision is in seeing, is exactly “what” the remainder of this post will put front and center.

So that their main focus won’t be the trees, instead of the overall forest of potential long term money making marketing possibilities!

Because often times, accomplishing  such a major task, actually blinds them to what’s really possible and far more important. In terms of seeing the big picture.Don’t  you agree?

Case in point; most business owners would simply be over  joyed to purchase a former local competitors remaining inventory (literally) for fifty to sixty cents on the dollar! Correct? Absolutely, and just like the carton of the chicken that comes across an apple.

They split the apple, find and eat the worm and merely toss the  nutritious apples halves to the side! 😎 Thinking they’ve clearly had the  better of this particular situation!

Not so fast.Let’s see what else this extremely savvy -local- retail furniture concern  can do, to strategically leverage their former competitors extremely loyal customer base.

So How Come So Many Otherwise Extremely Savvy Entrepreneurs Often Miss These Type Of Proven Long Term Money Making Opportunities?

Entrepreneur, now that we’ve established the fact in part three, that the former local competitor, had accumulated 3,500 extremely loyal paying customers,over the seven years they were in business.

And as you recall, it was also pointed out “how” some of them may have spouses, live in significant others,kids, in laws, Mom & Dads, sister and brothers etc. Which means, they could definitely pass the word on to each and every one of those individuals and their particular inner circles,correct?

But above all else, don’t forget, each one of those individuals (most definitely) has a birthday, if nothing else! So the main point was to inexpensively test creating some type of VIP birthday club opt in email list of some kind!

To take advantage of it. But now, let’s get even more laser focused, shall we?You know ladies & gentlemen, there is a very good chance,at least one or two percent of those 3,500 extremely loyal customer base, may in fact own their own business!Bingo!

How And Why Some Of The Absolute Best Small Business Marketing Ideas Only Take A Tiny Spark To Create A Flame!

So let’s go with one percent of 3,500 (in order to keep the math really simple.) One percent of 3,500 is thirty five. (3,500 x .01 % = 35)

Which means, (on average) about one out of every one hundred of their former competitors customers, probably owns their own business. The actual number may not even be that high!

So what the savvy retail furniture concern is looking for specifically, is anyone with times to (either) a local developer, that specializes in single family homes, of all price ranges. And or few local influential bloggers, whose target market is the local home buying crowd!

And they will reach out to the blogger (and offer) him or her brand new furniture! Including a master bedroom set and or living room set to boot!

In fact, they (in essence) want this local blogger, who of course has a state of the art (mobile responsive) WordPress blog, to periodically post reviews of their latest furniture collections!

All the while readily disclosing that they are in fact a registered (and therefore) compensated affiliate of this extremely savvy -local- retail furniture concern!

And the retailer could also reach out to a few of the areas fairly well established interior designing firms! And offer them the exact same deal! They could either give the well respected interior designer firm’s owner(s) (either) a free master bedroom and living room set or give it to them at the retailers actual cost!

Either way, these two extremely well compensated affiliate/endorsers would be even more compelled to periodically blog about their exquisite spring, summer and fall furniture collections!

To their ever growing loyal local audiences! They could also offer special one day VIP email coupon passes, only available to their email subscribers!

Any time the retailers alert them, that they’re going to hold a closed to the general public, slightly repossessed furniture blowout weekend extravaganza sales event! And let’s say both professionals have both local followers on Facebook, twitter and Instagram!

And they both have at least 1,500 opt in email subscribers each! And they tweet, post on Facebook and Instagram about this upcoming, exclusive private sales event!And of course email their VIP email subscribers too!

See Why It’s Far More Valuable To Tap Into That Former Competitors Extremely Loyal Customer Base?

And of course, each will be there to meet and greet and take pictures with their respective followings!

And they can also regularly showcase (both) pictures and videos inside their house, of their latest really cool stuff! And do an on site video, where they welcome the furniture stores delivery people delivering their brand new X!

And if things really catch on a big way! The furniture retailer will start making these exclusive private slightly repossessed sales events, annual things for both affiliates audiences! You think the faithful want look forward to getting their books personally autographed by these local celebs!

And of course get a chance to! Let’s save that for part six! until then, can truly savvy entrepreneurs, really afford to constantly overlook these type of proven, long term marketing opportunities? Probably not!

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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