So are you into roulette at all? Or what about trying to pick the winning ponies as a full time career? Good luck with that. 😀
Or have you ever tried your hand at blackjack?
Neither option is a viable marketing strategy, correct?
Or what about this one.
If you were actually having a temporary cash flow problem, and it was starting to look like, you couldn’t or weren’t going to be able to meet this week-s payroll.
Would you take your chances at the blackjack table and gamble all of your businesses current earnings, on one final roll of the dice?
Whenever this particular scenario is placed on the table. Without a doubt, and absolutely no hesitation on their part whatsoever!
One hundred and ten percent of the semi cash strapped entrepreneurs polled, all answer with a resounding no!
However, what the vast majority of them, constantly fail to see and or fully appreciate is, if you’re not inexpensively and consistently, using some type of bank account filling A/B split testing strategies.
Ladies & gentlemen, ultimately you are gambling, with your businesses long term future viability.And you really shouldn’t.
So Why Doesn’t Your Current Long Term Marketing Plan Include Some Type Of Inexpensive Testing!
Ladies & gentlemen, here’s why you were sort of grilled in the previous paragraph. By in large, on average, not one in 900 to a 1,000, semi cash strapped small business owners, service providers and or start up entrepreneurs, consistently test any part of their marketing materials, processes and or sales approaches.
Hard to believe, is it not? And yet, while they readily admit, they wouldn’t, under any circumstances, take their hard earned money, which is allocated to payroll and head off to the nearest blackjack tables.
And take their chances. If you’re not strategically A/B split testing, various elements, of your sales pages, main power headlines, opt in email subject lines etc.
And or the headlines on your lead capture page(s), offline, direct snail mail newsletters, sales letters and or post cards etc.
Strategic A/B Split Testing Helps You Generate Some Bank Account Filling Marketing Leverage!
My friend (in essence) this is exactly what you’re doing. Because just some inexpensive A/B split testing, of how you and or your trained sales staff, answers the phone or what you say in your P.S.
Or which particular power bonuses you ultimately decide to use etc.
Can and definitely will, ultimately help you decide, which strategies or tactics should stay and which should definitely go.Meanwhile, the vast majority of your major competitors (thank goodness!)
Just keep chugging along, not bothering to test, monitor and tweak. Which is why, they literally have no realistic idea.
Which parts and or components of their current marketing strategy is really producing long term profits! And which unfortunately is not.
It’s like having a window in your home wide open, during the coldest part of winter and not being able to truly determine, why your heating bill remains so high. 😀
Profitable Marketing Leverage Definitely Has A Spill Over Effect!
Case in point. Let’s suppose you’re a recently licensed real estate broker, and you’ve just started your agency.
And you really have no clue, ‘how to’ effectively use paid advertising, in order to lead generate.
So (sadly!), you decided to simply model, what you constantly see other more established brokers doing, in their paid advertising campaigns.
Obviously, you just change specific words, and customize the overall theme of the ads, and provide your particular businesses information.
Your Advertising Marketing Plans Definitely Need To Include Some Type Of Bank Account Filling Direct Response Advertising Campaigns! (Otherwise Your Hard Earned Money Is Definitely At Risk!)
Say for ex: Right out of the gate, you attempt to run, your all too typical, so called ‘image advertising’ campaign.
Which means, this type of Madison Avenue advertising approach, is totally unaccountable! Which (BTW) is why, the Madison Avenue” advertising types,totally love it so much! 😀
Ladies & gentlemen. Please take a very close look at sample ad A featured just below.
Are You Starting To Truly Appreciate Why Some Semi Cash Strapped Small Business Owners And Or Service Providers Are Constantly Upside Down With Their Marketing And Or Advertising Budgets!
Honestly, if you didn’t already know ahead of time, which particular type of business and or service, was running this advertisement. Would your first guest be, a Real Estate Broker?
Probably not, correct? This is the typical, outrageously expensive dribble, the Madison Avenue type of high end advertising agency, recommend their clients use, in order to get their name out, briefly in front of the general public!
(Can you believe this type non accountable dribble, is actually masquerading as some sort of marketing strategy?)
Proven Direct Response Advertising Strategies Will Definitely Help You Generate Some Bank Account Filling Marketing Leverage!
Now then,suppose instead, after getting better educated, about the potential long term benefits, of using, proven direct response marketing strategies and or tactics.
This newly licensed Real Estate broker. Now decides to switch over, to the bank account filling, direct response marketing approach.
And she not only picks, a specific target market, to focus on with her current, and future advertising campaigns. But she also, offers them, some free (lead generating), list building, problem solving information as well.
Your A/B Split Testing Campaign Is The Initial Front End Of Your Long Term Marketing Leverage Generating Process!
So here’s the newly revised,initial test advertisement, which targets, “First Time Home Buyers.” Now looks like ad B. just below.(Technically speaking, this would be the (B.) ad of your A/B split test campaign.)
Of the two paid ad approaches (entrepreneur), which one do you think, does a much better job, of answering, the prospects, main burning question. Which is: “What’s in it for me?”
Hopefully you can not only see, but truly appreciate the differences! 😀 Great.
So let’s run some hypothetical numbers, to hopefully crystallize in your mind, why you have to constantly test…..
Entrepreneur If You’re Not Strategically A/B Split Testing Some Part Of Your Sales Process You’re Not Generating Anywhere Near The Potential Bank Account Filling Marketing Leverage You Could Be!
So let’s say test sample ad (A.) pulled a six percent response rate, out of 1,000 initial impressions.
So in other words, 60 people responded to the ad.
And the real estate broker, eventually closed 10% of them, or they closed six sales and earned an average commission, of $6,500 dollars, per sale.
So their total gross income was $39,000 dollars, before any and all legal deductions etc. (1,000 impressions x .o6 % = 60 x .10% closing ratio = 6 sales @ $6,500 dollars commission each = $39,000 dollars in total gross income.)
This Is What a Little Market Tested Direct Response Marketing Can Do To And For Your Long Term Marketing Strategy!
Test ad (B.) generates an overall 37% response rate.Which means, out of the same 1,000 impressions, 370 prospects responded.
And they closed the same ten percent. Which means, they generated 37 sales, at $6,500 dollars commission per sale.
Which means, for the exact same effort, they grossed $240,500 dollars! That’s the power of marketing leverage gang!Entrepreneur, which outcome do you prefer? Me too :-D!
(1,000 x .37% = 370 leads, x a 10% closing ratio = 37 sales @ $6,500 dollars commission per sale, equals $240,500 dollars in gross profits!)
If You’re Totally Not Into Bank Account Filling Marketing Leverage! (You Can Jut Continue To Do Things Like You Have Been Doing!)
So are you starting to better appreciate, why at least some of your marketing strategy, definitely needs to include, some bank account filling, direct response marketing strategies and or tactics!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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