Why Your Business Or Service Is Probably Starving For A Potentially Profitable Back End Marketing Opportunity!
Of course you’ve already invested a ton of time, money and effort into systematically growing your business or service, correct? No worries me too. But here’s the thing profit seeking entrepreneur.
If for whatever reasons you still haven’t developed and starting systematically implementing some type of proven long term back end marketing strategy. You’re basically leaving some of your long term gross front or back end profits on the table.
And eventually one or several of your major competitors will be more than happy to swoop in and scoop them up. And to think you’re the one who actually did all of the front end grunt work.
And someone else comes along and cashes in at your expense. Who wants a potentially expensive outcome like that?
You Definitely need To Stop Leaving Money On The Table?
Ever notice ‘how” some of the major players like Showtime or HBO (Home Box office) make darn sure they keep a steady stream of new users in their marketing/promotional pipeline?
One of their ongoing most successful and therefore most profitable evergreen promotional strategies happens at least one or twice a year.
They allow brand new, first time customers only the opportunity to sample their services for free for a whole seven days. Ever wonder “why?” Clearly their extremely savvy marketing/promotional team has already run their umbers.
So they have a pretty good idea going in. What their ideal -long term-customers total lifetime customer value metrics. So rather than than just waste a fortune on various types of outrageously expensive, dismally performing traditional advertising or promotions.
Instead they laser target their advertising/promotional dollars on allowing potential long term customers to sample their product for seven full days.
Knowing from a statistics research standpoint. At the end of this generous trial offer. At least X% of these potential first time customers will not only sign up for HBO or Showtime.
But a certain percentage of them will also purchase X amount of Pay Per View (PPV) events throughout the coming years. And at least X% of them will retain the service for X amount of years.
Which easily justifies why both premium services can and gladly will provide unlimited free access to their service for X amount of days.
Try Not To Be Blinded By The Initial Long Term Marketing Possibilities Of The front End Of Your Long Term Back End Marketing Possibilities!
Because this incredibly sophisticated and potentially profitable marketing concepts applies in one form or another in practically any industry or niche you and I can possibly think of.
For example, superstar movie legends Jack Nicholson as well as Sandra Bullock have both strategically taken less millions initially upfront. But cashed in considerably on the back end of movie projects they signed to star in.
Jack got parts of an incredibly lucrative merchandise deal for one of the “Batman” movies he starred in. And recently Sandra saw or her agents saw the potential long term box office possibilities of a movie she was paid extremely well to star in.
So she or they successfully negotiated taken a little less upfront than her standard X amount of millions. And banking on receiving 15 or X% of the overall worldwide gross of the film.
Entrepreneur Get A Reliable long Term Back End Marketing Strategy In Place As Quickly As You Possibly Can!
Your long term back end marketing strategy is not to be taken lightly. Meaning you can’t just be overly enthusiastic and automatically presume more long term sales will magically appear at some point down the line. And go all out on your initial front end.
Without having a realistic plan of “how to” effectively generate any sustainable long term gross profits on your business or service back end.
And “if” for whatever reasons your business or service only has a front end. You’re literally trying to push a SUV uphill on one of the hottest or coldest days of the year.
Meaning you’re definitely working way too hard for such a tiny potential return. Don’t you agree? There have been many cases where a business or service provider developed such a lucrative back end to their main business or service.
It ultimately became their primary source of income. Or they sold it to another entrepreneur and retained just enough ownership to keep generating weekly on monthly gross profits. Is that not an intriguing concept to ponder?
The bottom line is this. If for whatever reasons, you still haven’t developed some type of reliable back end marketing strategy for your business or service. You’re leaving a ton of your long term gross profits on the table.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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