Ladies & gentlemen, (honestly), can you think of any semi cash strapped small business owners, service providers and or aspiring entrepreneurs of any kind.
Whose bottom line, wouldn’t be more positively affected, once they take the time and effort, to implement, some bankable lead generation strategies and or tactics? Me either.
Funny thing is though, the vast majority of on or offline entrepreneurs, simply aren’t nearly as skilled in this particular area of their business as they most definitely should and could be.
And as a direct result, they far too often, leave a ton of unclaimed front and back end profits on the table.That is until now…
So Who Else Definitely Wants To Know Why You Simply Have To Start Learning And Implementing Some Proven Lead Generation Strategies And Or Tactics!
Ladies & gentlemen, (since) some of you, recently read my blog post series, on how an auto repair business owner,can strategically increase their long term profits, by at least 25% or more, in the next six months or less!
Using some non traditional, low hanging fruit lead generation strategies and or tactics.
Let’s simply run with the exact same overall theme. Yet (hopefully) demonstrate yet again. How your true understanding, of some basic lead generation strategies, can and definitely will make all the difference.
Your Basic Lead generation Strategies Can Ultimately Lead To Multiple Streams Of Income Producing Opportunities!
Once again, let’s say, you along with a few others in your local town and or city. Run a combination convenience store and gasoline station.
And currently, you only charge, about a seven cents difference, on all the types of gas you currently sell. And doing so, basically helps pay for your two full time employee/clerks.
Helps pay your not exactly cheap, commercial lease, plus helps keep the lights on.However, everybody knows, including the 60 something paying customers per day, who stop by your store six days a week.
They all know and definitely understand, where you and your brother and or extremely close cousin/partner, really make the vast majority of your money.
It’s on all the back end business, brake, tuneups, transmission and muffler install and repair jobs you constantly do.
Extremely Successful Entrepreneurs Are Constantly On The Look Out For Proven Low Cost Ways To Inexpensively Increase Your Income And Or Lower Your Upfront Out Of Pocket Cost!
Here’s one of the proven ways, you’re seriously considering doing it. Currently, about 60 customers per days, six days a week, pass through your gas station/convenience store doors.
And since you’re open (basically) 50 weeks per year. Because you typically close two weeks out of every year.
This roughly equates to 18,000 unique customer per year, who stop (and either) purchase gas and or buy coffee, cigarettes, donuts, gas and or four. 😀 (60 customers per day x 6 days a week = 360 customers per week x 50 weeks per year = 18,000 total unique customers.)
And obviously, many of them return over and over, throughout the years.
Extremely Successful Entrepreneurs Constantly Loo For Some Proven Ways To Leverage Their Various Assets!(And So Should You!)
Since part of your overall daily/weekly customer base, are young male millennial’s. Who are definitely all the way into their cars, trucks and or SUV-s etc. 😀
Over the last year, several of them have constantly approached your repair/auto mechanics, about whether you offer, high end (read that as) rather expensive car detailing.
And thus far, your standard answer had been no.That is, until you found three local, (two extremely talented youngsters) and their cousin, who are simply whizzes at car detailing.
This Is How Your Resourced Challenged Small Business And Service Systematically Grows!
However, since your current shop is not quite large enough, to adequately facilitate this type of service.
You’ve decided to simply lease a more adequate spot. Because even though these young guys clearly have the talent.
Like most aspiring entrepreneurs, they simply don’t have enough available start up capital, to open their own spot just yet. 😀
However, rather than you merely shell out all the necessary capital needed, to really open your spot the right way and make and have an immediate impact.
You go strategically looking for some non traditional investors.Who are literally flush with readily available cash! 😀
Extremely Successful Entrepreneurs Know How And Where To Get And Or Generate The Much Needed Capital To Expand!
Since one of your main weekly customers, runs a very successful, (single location), independently owned, retail appliance center.
You asked, if he’d like to start generating some high quality leads, for at least 50-75% less than he and he’s peers have been steadily investing over the years!
And of course, as he pays for his standard ten dollars worth of gas, large black coffee and two glazed donuts, he’s all ears! 😀
Here’s what you propose.Going forward, you will simply have your two full time clerks, include a two sided index style card, in every customers bag and or include it with every customers auto repair job.
Who Says Your Small Business Marketing Strategies And Or Tactics Can’t Compete With Madison Avenue!
Side (A.) of the index card, will invite the customer, to join the auto repair shops opt in email/mobile marketing list.
For a chance to enter their monthly free drawing, for a chance to win $1,000 (or X) dollars worth of free auto repair and or maintenance credit.
And side (B.) of the index card, invites them to enter the retail appliance dealers, monthly free drawing, for a chance to win, a $1,500 dollar shopping spree at their store! 😀
Of course, you strategically point out to the retail appliance dealer, there’s absolutely no reasons why, their local major competitors, wouldn’t want in on such a potential home run as well! Right? 😀
Why Not Take Your Small Business And Or Service To The Very Next Level Or Two!
Which is why, the extremely savvy retail appliance dealer points out, one of his recently repossessed, state of the art 75 inch flat screen plasma TV-s, would look great, in the auto repair owners shop! 😀 (And you know they’ll be posting their good fortune all over social media, will they not!)
And he’ll have it delivered in the next three days! In part two, you’ll discover at least three more, underground marketing strategies, the two of them can definitely use, in order to further grow their businesses!
Until then, (ladies & gentlemen), are you finally starting to appreciate, how and why, you simply have to start learning and implementing some proven lead generation strategies and or tactics! Great! See you in just a little bit in part two, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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