As you previously discovered in part one of this series about how effectively using incentives to get your best long term customers and clients to take the immediate action you want; better known as your all important “call to action”, is one of the best market proven strategies you can employ.
No matter what particular niche you happen to currently be in.
Without a doubt, if your not strategically using incentives to tip the scales in your favor (my friend) you are simply losing money; and lots of it!
How And Why You Should Be Effectively Using Incentives To Create At Least 25% More Profits Right Now!
As you recall in part one of this series about strategically using incentives such as offering a really nice discount price for promptly taking advantage of an “early bird” special discount offer.
Suppose the promoters were to go one or two steps further and really sweeten the pot. Remember, this type of offer would only be available to the first 25 people (or X ) number of people that took advantage of the “early bird” special offer.
The following proven strategies (while) slightly more advanced and just a little bit more sophisticated than the typical type of surefire marketing strategies that you’d normally be exposed to here.
These are specifically designed for the all important two percent. What’s this two percent reference, you ask?
Entrepreneur, it’s a well known (and rarely) publicly revealed fact, that on average, no matter what subject is being taught/marketed.
On average (only) a dismal two percent or less of the paid participants (did you catch that figure?), will ever make any real money, using all the techniques,secrets, strategies and tactics that their annually spending upwards of a staggering 277 billion dollars to be exposed to!
Hard to believe, but sadly it’s true! Which means, from this moment on, whenever you here that some super successful online marketer has a staggering number 71,427 registered (for free) affiliates. Or whatever the actual number is.
Just keep in mine that (on average) only a dismal two percent of them (or 1,428) will ever consistently make a dime! Sadly, the other 98% will not!(71,427 x .02%=1,428 real go getters.)
Nod your head cadets, it’s true. The flip side is, 1,428 serious players (meaning) 100% commission only affiliates, constantly socially bookmarking your blog posts, driving tons of highly targeted traffic through Pay Per Click (PPC) ads, adding your blog address to their email follow up series etc.
All that helps raise the marketers site(s) in the Google page rank wars! So the question begs asking, that being the case, “Mark why in the world would you consistently giveaway such valued insider stuff, that others have (and will continue) to pay good money for, for free? So glad you asked!
You Should Also Be Effectively Using Incentives To Create Value For Your Target Audience!
For the exact same reason previously mentioned. Huh? You see, as the eyeballs (free traffic) continues to build for this blog, as a direct result of you consistently bookmarking the content (blog posts) on sites like, twitter, FB, stumbleupon and Digg etc.
Thank you by the way, it’s greatly appreciated! All of these powerful back links consistently coming from highly respected authority sites, such as those previously mentioned.
They serve as positive votes in Google’s (and the other major search engines) eyes and as a result, Google moves that site up in the all important free (organic) search engine rankings!
And obviously, the higher you rank for any given set of keyword phrases, the more free traffic, you get! the more free, traffic, the free bookmarks, the opt ins, the more sales, the more JV’s (joint ventures) the more lucrative paid single one one and paid group power consultations etc, etc.
So it’s all good! Everybody wins! You consistently get exposed to practical how to marketing secrets, techniques and proven strategies that others pay extremely good money to be exposed to.
And yours truly gets more valuable free social book mark back links! Any questions about how & why you should consistently be using incentives?
Ready to discover how using incentives really works?
With that said, let’s quickly focus on how to really maximize this “early bird” discount special marketing concept.
Why Using Incentives Really Works!
Getting back to the example illustrated in part one of this series, let’s say a promoter (A), they prearrange to get one of the main keynote speaker/marketers to do a special pre-workshop/seminar for all 25 (or X) number of people that took advantage of the “early bird” special discount offer.
So the savvy keynote instructor/marketer agrees up front to do a special “No holds barred” 90-120 minute Q & A session.
The savvy promoters record it, and have the session transcribed as well. Guess what? Now they have a brand new product to market, do they not?
And here’s just part of what they can do with it! ( But first!) A disclaimer caution is in order here! Please do not make the long term (pre profit) killing mistake of only being able to see the specific examples examples being illustrated, and not the overall general marketing concept(s!)
Anyway, they can easily do at least three simple things and earn a ton of money from now on!
A.) They can and should release the first 15- 30 minutes of the special pre-seminar workshop session on youtube and of course direct the visitors to special lead capture page that offers a four -seven part video boot camp series and become a master affiliate for the savvy keynote instructor/marketer.
And the marketer will agree to give the promoters 80% commissions on that all important first sale, because they will have inexpensively identified a group of paying customers (a percentage) of whom, will eventually upgrade to more expensive $5-$25 K advanced training/coaching/mentoring program of some kind!
B.) Next, the promoters can also offer the entire 90- 120 special Q & A session (as a powerful free bonus gift) to any registrants that purchase paid banner advertising (on either) their site and or in their offline newsletter, provided they spend over X amount of dollars per month, quarter or year etc.
Of course they can also sell the entire product outright for it’s full typical retail price as well.
They’ll (you’ll) simply need to inexpensively price test in order to discover which price combination, plus free bonuses, produces the most bang for your buck!
C.) Any finally… this is the really more advanced sophisticated marketing stuff, primarily reserved for the precious two percent of the (ever growing) daily unique eyeballs frequenting this blog.
Both the savvy promoters and the savvy instructor/marketer agree up front to allow the promoters to sell (both) resell and master resell licenses to the promoters audience.
This is just a fancy way of saying, the promoters can basically make two layers of additional long term profit off the special recorded Q & A sessions.
First, every time they sell a standard resell license to one of their customers, they get to keep anywhere from 50-80% of the sale. And typically a standard resell license can amount to lower or upper thousands!
Just depending on who the specific keynote speaker/marketer is. As might expect, highly recognized personalities such as ‘Tony Robbins” standard resell rights will amount to $5-$10 k & up!
And secondly, whenever they sell a master re sellers license to one of their customers, that means (no matter) what price they sell the standard re-sellers license for, they (meaning the promoters) get to keep 100% of the profits!
That’s why people buy them! but why would a savvy instructor/marketer agree to such a seemingly one sided arrangement you ask?
Very simply, they want the free mass viral exposure! because remember, it’s their name (aka) brand that’s really being mass marketed!
Plus, from a pure numbers standpoint, the savvy instructor fully realizes, they (not the promoters) will net 100% of the long term back end profits! For years and years to come!
Which brings us full circle again. You see the jpeg image of the special free report, right?
Well, when you opt in, you not only get that powerful free nine page special report, that will teach you step by step, how to turn a lowly one time sale of $24.95 into a $3,500 dollar gross profit!
You will also automatically receive 100% master resell rights absolutely free! Meaning, you get to sell (and or) giveaway this free report at your own discretion! Or sell it on ebay (if you want to) and keep 100% of the profits!
Plus, you’ll also receive an explosive free 22 step small business marketing idea kit series! And that my friend is the skinny on effectively using incentives to increase your profits by at least 25%!
So what the heck are you waiting for?
The sooner you opt in, the sooner you’ll discover how to master your effective communication in marketing skills!
It’s a $97 dollar value and it’s free!
