Why You Really Don’t Need A Multi Brand Strategy!

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Why You Really Don’t Need A Multi Brand Strategy!

  (Just One Which Works Pretty Good!)

So if or when someone asks you about your brand strategy building process. What will or how will you answer them. Are you extremely busy constantly throwing your extremely hard earned money against the wall?

Hoping somehow things will probably just work themselves out. I sincerely hope not. On the other hand. Are you the type who prefers trying to initially build and somehow maintain some sort of multi brand strategy building process?

Thinking the more you do in terms of outrageously expensive corporate brand building. The better off you’ll be. When in reality the exact opposite is usually what’s true.

Take a closer look at your current results and see for yourself. This usually being the case. Let’s instead laser focus both your financial and other extremely valuable resources and assets. On having a reliable brand building process.

And see which approach ultimately works best for you. Especially over time. Are you okay with this?

You’ve Heard The Old Saying Never Wait For An Opportunity Create An Opportunity! (Right?)

Sadly the vast majority, (we’re easily talking!) a staggering 95% or more of your major competitors. When it comes to advertising, marketing or promoting their business or service. They’re reactive not proactive.

Meaning they sort of have this and wait or watch and see what happens attitude. Instead of a make it happen attitude. Which is why they or even you sometimes tend to be content merely running potentially expensive PPC (Pay Per Click) type of ad campaigns.

And if you’re wondering. Yes if you have the skills and tools to create and systematically tweak your paid ad campaigns. To the point they become profitable.

By all means go right ahead. But if you’re like most profit seeking entrepreneurs trying your hand at paid advertising campaigns. You first have to go to the school of hard knocks. Say what? And graduating isn’t a slam dunk. Nod your head cadets. Because it’s true. So let’s take a closer look at a hypothetical marketing situation or two.

And remember as always. This is strictly for marketing illustration purposes only. Okay?

I’ll Bet You Never Thought Of Certain Proven Marketing Strategies Or Tactics As Passive Income Investments! (Right?)

For a moment imagine this proactive marketing strategy unfolding right in front of. You’re either the sole owner or one of the main senior marketing directors for an incredibly popular exotic beverage distributorship.

And even though you sell some extremely great tasting exotic beverages. Like great tasting ice teas, lemonades, dinner wines and champagnes etc. Without a doubt. One of your most popular beverages are your extremely great tasting gourmet coffees.

And they’re affordable too. This almost makes them irresistible to gourmet coffee drinkers. Which definitely plays well for you or your major competitors. Agreed? Absolutely.

Are You Definitely Starting To Appreciate How You Can Initially Build And Nurture A Positive Customer Experience?

So imagine the following. During the brutally cold winter months. You have some of your key staff members. Who are already extremely loyal customers to a few different local hair or nail salons.

You have them go to these shops previously unannounced and bring a coffee pot just in case. And also a twenty or X pound of one of your most popular gourmet coffees.

Plus they will also bring at least 50-100 Xtra large plastic “Big Gulp” cups which has your gourmet coffee shops local address on it. And the words “thank you for being an extremely valuable customer!” Written on it.

And each customer of the hair or nail salon who drinks a cup of your extremely great tasting gourmet coffee. They just take the “Big Gulp’ plastic cup from your employee and key staff member and help themselves.

Your staff member makes them and both the hair or nail salon owner(s) and their staff aware. Going forward.

Each time they come to your gourmet coffee shop. And bring their cup. Instead of paying the usual retail price of $5.79 per cup. Now instead they only pay $.99 cents per cup. Say what?

Can you imagine what type of positive word of mouth and mouse profit avalanche this incredibly simple marketing will soon create? Both on and off of social media. You so got that right.

Why Can’t Or Shouldn’t You Implement These Proven Sales Strategies For Business Growth?

Or what about you or your major competitors at least inexpensively A/B split testing this next potential marketing/promotional strategy. Whoever owns pets on your current or future staff.

Or you yourself. Reach out to a few of the independently owned, non franchised pet store owners in your immediate area. And offer to serve both them and their extremely loyal customer base.

Some of your very best tasting gourmet coffee. Say what? Say from  9 am til noon. On two of their slowest traditional days of the week. Say what? This incredibly small PR (Public Relations) marketing  gesture will certainly go an extremely long way in expensively accomplishing the following, long term potentially profitable

1.) Potential long term benefit # one: You or your major competitors inexpensively exposes a local independently owned Pet stores most extremely loyal customers, to some of your most popular gourmet coffee in the brutally cold winter months.

And some of you or your major competitors to your best tasting exotic lemonades or ice teas during the brutally hot summer months.

 2.) Potential long term benefit # two: You or your major competitors will also simultaneously expose both the Pet store owner(s) and their current and future staff members to some of you or your major competitors great tasting beverages. For literally pennies on the dollar. How cool is that?

So What Type Of Strategies To Retain Customers Are You Proactively Implementing?

 3.) Potential long term benefit # three: You or your major competitors will gladly, initially provide the Pet store owners with at least 300 Xtra large plastic “Big Gulp” cups. With both their physical address.

And if it applies. Their state of the art WordPress website or blog address. And of course their local phone number too. And going forward. Whenever the Pet store owner(s) extremely loyal customers bring it into you or your major competitors gourmet coffee shop.

They can purchase an Xtra large “Big Gulp” beverage. And instead of constantly paying anywhere from $4.79 – $5.79 per cup. As long as they have their cup with them. They only pay $.99 cents each time. Say what?

You know they’ll constantly help spread the word both on and off of social media. Right? Wouldn’t you? Me too. There you have it entrepreneur. Proof positive “why” you or your major competitors definitely need a so called multi brand strategy. Instead just one which works.

So What Type of Proven Small Business Marketing Ideas Do You plan On Inexpensively A/B Split Testing In The Not So Distant Future?

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