Whether you’re actually ready to actually admit it or not. Going forward you definitely need to start inexpensively A/B split testing various proven marketing strategies for small business stability of some kind.
Because the more unstable or unreliable your current or future cash flow is. The less likely you will be able to sustain or go even deeper with your current or future marketing campaigns or promotions.
In far too many instances you or your major competitors can literally quit on a marketing campaign or promotion prematurely. And sacrifice or miss out on a potentially profitable back end component of your business or service.
And mistake initially only or barely breaking even on the front end of your sales funnel. Not fully appreciating how that can and definitely should be your launching pad into some long term gross profit generating possibilities.
Hopefully the proven marketing strategies and concepts you’re about to be exposed to. Will open you marketing eyes (extremely wide!) to what’s really possible….
Are You Wondering What Are Some Good Marketing Strategies For Small business Owners? ( Or Profit Seeking Service Providers!)
More than likely. You probably need to start with reallocating your current and future advertising or promotional dollars. And start systematically forming some mutually beneficial JV (Joint Venture) and cross promotional relationships as well.
Because doing so will help you or your major competitors expand (scale) your business or service at least 30- 75% faster. And simultaneously allow you to do so for a whole lot less money or resources upfront.
And here’s the other far too often overlooked potential benefits. (The vast majority of your major competitors either constantly overlook. Or simply don’t necessarily realize or appreciate to begin with.
1.) Far too often overlooked potential benefits of strategically forming JV’s with non directly competing vendors: First. When you or your major competitors get to systematically access other non directly competing vendors current and future customer base. For literally pennies on the dollar.
In Your Particular Case Smart Marketing Means Consistently Generating Some Potentially Bank Account Filling Marketing Leverage!
Think about those initial savings alone. No constantly spending retail rates of 500% more. In order to generate your all important first time customers.
2.) Far too often overlooked potential benefits of strategically forming JV’s with non directly competing vendors: Next. By extension, once you inexpensively generate these all important first time customers for literally pennies on the dollar.
You also systematically get both direct and indirect access to these new customers professional and personal inner circles. For literally pennies on the dollar. And by extension both their long term, positive word of mouth and mouse campaigns.
3.) Far too often overlooked potential benefits of strategically forming JV’s with non directly competing vendors: Here’s the third potentially overlooked, long term benefit of systematically forming potentially profitable JV’s, with other non directly competing vendors.
Who have both constant direct and indirect access to you or your major competitors ideal prospect(s)/customers. While you may not automatically be able to scale your business or service. Simply by steadily increasing your current and future advertising or promotional dollars.
Or maybe you can’t currently afford to borrow more money, at affordable rates in order to start scaling. You or your major competitors can strategically and systematically add more and more JV or cross promotional partners.
Regardless of how much or little money you currently have in the bank.
Very Little Of The traditional Barriers Or challenges Can Prevent You Or Your Major Competitors From Power Networking Your Way To Long Term Success!
Case in point. Let’s say you run or manage a single location, non franchised retail furniture store. And your ideal local customer, typically has a total lifetime customer value metric. Of somewhere between $400 – $11,000 dollars. Give or take over the next five to seven year period.
This being the case. You definitely should approach, at least a few local, non franchised carpet cleaner owners. And whenever you sell mid to high level carpets to your local customer base.
Arrange to have them cleaned, the first time, at just 10% above the carpet cleaners actual cost. Knowing anywhere from 10-60% or X number of these local customers, will definitely become long term repeat customers of the local carpet cleaning service.
And going forward. They can start charging their higher retail rates. and net the difference. Plus bank the long term repeat business and the inexpensive referrals too.
And don’t forget. Your retail furniture business can also systematically reach out to current inactive customers, who bought carpets from them in the past. (And get this!) For an extremely limited time. Offer to have your carpet cleaner JV partner, do any one room of carpets at their actual hard cost.
Provided the temporarily inactive customer. Comes to your store before the expiration date. And they drag a friend with them, whose at least 18. Hopefully you’re definitely starting to appreciate ‘why” you or your major competitors have to start or keep implementing these proven marketing strategies for small business success. Don’t you agree?
The Better You Or Your Major Competitors Get At promoting And Marketing! (The Less You’ll Be Dependent On Outrageously Expensive Traditional Ad Campaigns!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.