Why There Are Definitely Times When A Mass Marketing Strategy Definitely Makes Sense!
Of course (for whatever reasons!) Some of you think any type of offline marketing, promoting or traditional advertising. Is strictly old school, correct? (And to a certain degree you’re correct.)
And if you’re attempting to do any type of offline, old school mass marketing strategy. Then you and I are definitely on the same page. However, let’s not confuse.
Effectively utilizing some type of potential bank account filling marketing exposure. With outrageously expensive, dismally performing, traditional mass marketing campaigns.
Because there is most certainly a difference. Is it not?
Who Says Your Small Business Or Service Can’t Have An Effective Mass Marketing Strategy?
Say strictly for hypothetical marketing illustration purposes only. Once (but certainly not before!) You or your major competitors have had a chance to run your ideal customers, total lifetime customer value metrics.
And you have a pretty good idea what your ideal customer is worth to your bottom line. You might easily decide it’s definitely worth piggybacking off another established offer or offers. Or piggybacking (leveraging!)
Another non directly competing vendors established credibility. So you don’t have to waste a fortune trying to break through the ever increasing advertising/promotional clutter.
Because if or once an established vendor or major on or offline vendor directly or indirectly you, your products or services. (Or those of your major competitors!)
You just took a giant step ahead of the/your competition.
You Definitely Don’t Need A Big Ad Budget! (If Or When You Get Strategic About Consistently Generating Some Type Of Bank Account Filling Marketing Leverage!)
Case in point. Above is the video recording of my guest podcast appearance on world renowned marketing consultant & direct response marketing expert.
The dynamic Mac Attram of the “Business Success Show” podcast. Mac and his expert team have and are doing a fabulous job of steadily building his laser targeted audience. Which makes it so much easier.
And thereby far more potentially profitable for experts like you and I. To piggyback (leverage!) The current & future growth of his reach.
Because part of his proven mass marketing podcasting strategy includes. (But is certainly not limited to the following, extremely low hanging fruit marketing strategies & tactics.)
Entrepreneur Get Or Remain In The Habit Of Creating Extremely Valuable Content Once!( Then Constantly Promoting It Via Different Promotional Vehicles As Often As Possible!)
First of all, there’s the podcast recording itself, right? The after or if it gets’ professionally edited.
Then it gets’ uploaded to extremely popular video hosting platforms like Youtube. Now at least two separate, constantly growing audiences continuously get exposed to it. Then all or parts (snippets) of it get shared all over social media.
And the recording links get shared to his (or your!) opt in email subscribers. And they in turn can share, like and comment on them. And that’s just on his or other podcast hosts end.
You throw in guest podcasters such as myself. Like, commenting and sharing the content all over social media as well. Plus occasionally embedding the Youtube video links in relevant blog posts. 😀
And hopefully you too can appreciate “how” in certain instances. An effective mass marketing strategy definitely makes sense does it not?
Just Try And Avoid At All Cost Any Type Of Potentially Expensive Traditional Mass Marketing Campaigns!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
