Why The Top Selling Information Products Are Usually Educational In Nature!
So have you ever attempted to do any type of affiliate marketing?
And ‘what’ (if any) were your ultimate results?
Have you ever started your own affiliate program?
And or would you ever seriously consider doing so?
Or what about this. Have you noticed, some of the top selling information products and or services, have to do with some type of how to instructions?
Stop and consider this particular marketing perspective.Would you be open to a joint venture (JV) proposition of some kind, if you earned a steady commission of the overall gross of the income stream and or streams, you helped create.
Say for example. What if you entered into some type of revenue sharing arrangement, and every time, your various efforts, generated a dollar, you received a minimum of twenty five percent.
Could you live with that? And what if you were able to generate this income, over and over, yet bare absolutely no legal risk whatsoever, should the venture ultimately fail.
Would those terms be at all acceptable to you? If so, turn the page and prepare to be inspired…
Why The Information Selling Business Is So Darn Lucrative!
Hopefully at least some of you already know and recognize the name Jeff Herring of jeffherring.com fame, correct.(Not an affiliate link of any kind BTW.)
Jeff used to be a very successful therapist of some kind,(back in the day) with a very successful practice in Florida, both he and several partners co-owned together.
And one of the pro-active marketing strategies, Jeff successfully used for years, was writing, how to problem solving articles, initially in his local paper, which compelled local potential clients to flood his practice, hoping to finally get answers to their re-curring problems.
Yea, believe it or not, from those initial, problem solving how to articles, which were originally, only syndicated locally.
Within just a few years, Jeff’s articles, were ultimately syndicated nationally. Now in just case,those of you reading this, are literally scratching your head, wondering how being nationally syndicated, helps a therapist, with a private practice in Florida, and or any of particular part of the country, for that matter.
The Really Good Information Product Ideas Are All Around!
Remember, the overall theme of this particular blog post is why, some of the top selling information products, and or services are often educational in nature.Right?
Well stop and consider this particular marketing perspective.
Let’s say you’re brand spanking new, (fresh out of school), rookie therapist of some kind.
And you just put your shingle out. And even though you have the greatest intentions, you’re not landing enough low end type of clients, to pay your not exactly cheap commercial lease.
Can’t imagine this happens to often, right? So one day, you happen to read this nationally syndicated article, by some guy named Jeff Herring.(Or whoever.)
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And in his single article, (and or multi part lead generating series entitled: “The Seven Most Common Marketing Mistakes Newbie Therapists Constantly Seem To Make!” (And How To Correct Them!)
And low and behold, he pretty much reveals, why your practice is pretty much stalled out and going nowhere fast!
And at the end of the article, (or series of ‘how to’articles) in the article bio section. After Jeff reveals a little more about himself and his proven credentials.
He also invited any semi qualified readers, to grab a copy of a recent 90 minute webinar he did entitled: “Why Your Practice Will Almost Surely Fail!” (If You Don’t Fix These Seven Critically Important Problems ASAP!)
In other words, Jeff was using a paid email service provider, in order to build his potentially valuable VIP opt in email list.
And if nothing else, he can start offering this newbie therapist in particular, and also maybe various type of consultants in general, paid one on one consulting packages.
So they too can experience, what if feels like to run a successful practice. This would be one pretty standard type of reliable income stream, would it not?
Improving Your Sales Performance Is Just A matter Of A Few Strategic Tweaks Here And There!
But since Jeff is most definitely, an extremely savvy information marketing entrepreneur.
What if Jeff also offered a more upscale and in depth, paid profit academy membership site. Huh?
In this particular paid membership site. For just $97 (or x) dollars per month. You pay a year in advance and save 20 (or X%.)
Inside, you learn ‘how to’ write, client centered, main power headlines and or direct snail mail letters and or post cards,in order to re-activate old and or in-active clients etc.
And specific training for your receptionist. Plus the three incredibly critical things, your receptionist must do and say, whenever potential first time callers say, they don’t have the right or no Insurance at all.
You Can Definitely Utilize A Reliable Marketing Strategy To Improve Sales!
Remember you were asked if you’ve ever run your very own affiliate program, or not? Here’s why. What Jeff ultimately wants to accomplish is, have a certain percentage of his target market of struggling therapist.
Sign up for his yearly licensing fees program. Huh? For an annual fee of just $15,000 dollars per year. The therapist pay $5,000 dollars down, and the remaining $10,000 dollars, over the next eleven months. With no interest charges. Hidden or otherwise.
And for their $15,000 dollar annual licensing fee. They get to both call and email Jeff. They get on the phone, three times a week for 15 minutes.
And once a month, for 90 minutes. And they discuss their current strategy. Plus Jeff critiques their current ads and or promotions etc.
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And he helps them fine tune their lead generation strategies, both on and off of social media.
Plus, Jeff also offers a $25,000 a year per person, one on one academy coaching clinic, where he personally coaches about 10-15 extremely motivated therapists, how do what Jeff does.
In terms of how to promote and license their battlefield tested marketing strategies and or tactics, to struggling therapists and or licensed professionals of all kinds.
Hopefully you can now much better appreciate, why some of the top selling information products and or services are educational in nature. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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