Why Successfully Scaling Your Business Or Service!
(Is Definitely Not About How Deep Your Corporate Pockets Are!)
So when’s the last time you, your spouse, live insignificant other. Kids, siblings, neighbors, besties, co-workers or employees had your can, truck or van serviced by an independently owned, local auto mechanic?
Entrepreneur take an extremely close look at that extremely short list. Because believe it or not. There is money than enough potential referral business, for a local, independently owned auto mechanic.
To keep the lights on and put some good tasting food on the table as well. And that’s because successfully scaling your business or service. Has more to do with forming some reliable strategic alliances. And far less to do with “how” initially deep you or your major competitors corporate pockets are. Don’t you feel at least semi relieved?
Strategically Building Your Personal Brand Is Not About How Much Money You Can Waste On Outrageously Expensive Ad Campaigns!
And you can be a successfully service provider. And systematically scale your growth. Utilizing a combination of positive word of mouth, mouse and potentially bank account strategic alliances.
Say strictly for hypothetical, marketing illustration purposes only. Imagine you own a non franchised, local autobody shop. Clearly the vast majority of your income will come from working on vehicles. right?
But seriously stop and consider who else locally. Needs your exact same customer base. And “how” they maybe constantly spending, in order to try and reach them. More than likely, these not directly competing vendors.
Are utilizing a combination of; outrageously expensive, local prime time radio and TV. And major local newspapers or local throwaway guides, correct?
Don’t Ever Forget Your Exact Same Customer Spends Money Locally With Other Businesses And Services!
So imagine if a local vendor who routinely buys a ton of radio ads. Who is obviously targeting a certain age or income demographic, right? Do you think it would be extremely helpful yo know which am or fm radio stations.
The local auto mechanics customers are listening to? 😀 now the vendor would be better able to test different ad campaigns, right? So “what” if the auto mechanic offered initially to provide, say a local non franchised retail appliance store owner.
Whose already an extremely loyal customer, with this type of information. In exchange for receiving.
Either a lifetime discount, on a sliding scale of 20%. But up to 40 or X% off. Each time either the mechanic or any of their current or future employees, full or part time. Drag a friend with them, whose at least 18.
(And as an additional research bonus. They could also make the vendor(s) aware of any specific, local newspapers their customers have in their vehicles. Whenever they bring them in for periodic servicing. 😎 )
Again, non these non directly competing vendors. Have a much better idea where to initially invest their traditional ad dollars.
The More Helpful You Or Your Major Competitors Can Be Or Become! (The more Long Term Opportunities You Can Create Or Leverage!)
Let’s say their commercial lease is $2,500 dollars a month or X. The mechanic or the retailer might just propose the following. The non directly competing retailer(s.)
Will gladly pay the autobody shop owner(s.) Initially $50 dollars for every lead which converts into a paying customer. And the moment the autobody shop surpasses 15 or X number of paying customers.
They now earn $100 dollars or X per lead which converts. 😎 And the retailer(s) will gladly provide the autobody shop. Each month with X number of their best market tested. Extremely time sensitive, single or two sided, discount coupons.
And all the autobody shop owner(s) do is. Place them on the drivers side seat. Once the vehicle is ready to be picked up by the customer.
(Entrepreneur, right here. Can you see a brain dead simple, extremely low hanging fruit marketing strategy. The extremely marketing savvy retailer or auto mechanic can use.
To create some serious marketing leverage. Which they could use just to pay their commercial lease each month. 😎 If not. You definitely wanna check out part two of this particular series.
Until then. What are your brutally honest thoughts, about systematically scaling your business or service? Whether you currently have extremely deep corporate pockets are not.
Whose Says The Best Way To Market Your Business Or Service Automatically Has To Be The Most Expensive Way?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
