Why Successfully Growing Your Business Or Service Like It’s On Marketing Steroids!
(Doesn’t Only Apply To The Extremely Well Funded Big Boys And Girls!)
Is it just me? But when you watch some of the most savvy on or offline marketers professionally done video sales letters. You (at least I cant!) help but automatically get extremely pumped.
because these men & women and their experienced professional marketing teams really know know both “how” and where to lay it on, do they not? They consistently eat and heat up our emotional hot buttons. So much so to the point.
At times it’s as if they’re literally inside our collective heads reading our deepest thoughts, right? And you already know those professionally edited videos aren’t cheap, right? On the other hand entrepreneur.
Successfully or strategically growing your business or service like it’s on some type of proven marketing steroids. Doesn’t only apply to the big boys and girls in your market with extremely deep pockets. (Although know one playing with a full deck is going to deny it certainly doesn’t hurt, correct?)
Entrepreneur Sometimes All That’s Initially Needed Is a Little Common Sense Marketing! (In Order To At Least Get the Ball Rolling In The Right Direction!)
No one did. But “if” you asked me. I’d strongly suggest you constantly stay open to “discovering” or creating some type of evergreen marketing leverage. This way you and I aren’t spending a ton of both time or money trying to generate outrageously expensive first time customers.,
Usually by dramatically, temporarily lowering your initial front end sales prices.
In other words periodically having bargain basement prices which may or may not necessarily drive a ton of one and done type of customers to either your store or website.
The main problem with this all too common offline or online approach is this. Like a rocket initially trying to break away from the gravitational pull of the earth. It initially takes an awful lot of effort in order to do so.
And the same with trying to discount prices in order to systematically grow your business. Without a proven back end marketing/promotional process to systematically nurture these first time customers. And get at least a reliable (if not predictable!) percentage of them to convert into long term repeat customers who:
1.) Periodically come back more often without seeing some type of outrageously expensive, traditional ad campaign
2.) Continuously spend more money at least some of the times they return.
3.) Become goodwill ambassadors who are more than willing to periodically refer other first time customers. Via positive word of mouth and mouse marketing activities.
4.) Who are ethically bribed to join and remain an active subscriber on at least one of your main opt in email list.
In Most Successful Marketing Circumstances And Or Situations It’s A Whole Lot Less Expensive To Attract Rather Than Try To Sell Your Ideal Prospects!
Say strictly for hypothetical marketing demonstration purposes only. When you take a rather large step back and look at the multi billion dollar a year grossing hospitality industry. Which at last count i somewhere near $100 billion (with a B!) dollars a year in annual gross sales. This means there’s an opportunity for money to change hands an awful lot of times. Would you not agree?
So think bout a major local four or five star hotel in your immediate area. Think about “how” medium and large companies, both in and out of state which rent rooms for one -three days for whatever? Their annual convention.
Or to put on the evergreen, free to get into workshops. But will ultimately cost you and I anywhere from $1,997 – $7,500 dollars or more on exit. And let’s say these rooms will typically cost anywhere from $500- $1,000 dollars per day.
But a slight 10-15% incentive discount is offered for renting the rooms for multiple days. But sadly the vast majority of these extremely marketing savvy hotel changes don’t usually profit from the potentially lucrative back end of these types of all too typical transactions.
What “if’ they were to form some strategic JV (Joint Venture) partner revenue sharing agreements. With other non directly competing local vendors. Basically they would lead generate for say a local, non franchised retail appliance store owner.
Here’s How And Where Having At Least A General Understanding Of Total Lifetime Customer Value! (Can Be Or Quickly Become A Major Advantage For You!)
And simply be paid 25-40% or X% of the initial front end gross revenue they systematically generate for these vendors. And the vendors keep 100% of every repeat customer and repeat referral sale from now on.
And since the retailers typical ideal local male or female customer. Currently has a total lifetime customer value metric of somewhere between $400- $11,000 dollars. Give or take over the next five to seven year period.
Basically “what” the four or five star hotel does is offer the companies/associations renting their rooms. An above average (ethical bribe!) discount of 25 or X% off their total cost. Whether they rent the room for one or more.
In exchange for leaving their market tested sign somewhere near the entrance and on the whiteboard (they gladly supply!) Which has the market tested lead capture page of the vendor they’re doing the JV with.
One Way Or Another Strategic Email Marketing Remains The True Marketing Workhorse Behind The Scenes! (Don’t You Agree?)
The attendees go to one of the retailers best market tested the lead capture pages. And join the vendors opt in email list. In this particular case only. It’s a local retail appliance center.
For a chance to win a $10,000 or X dollar Deluxe Home Entertainment system. (Truth told the actual hard cost is only half or just under $5,000 dollars.) In short one 1st grand prize winner is chosen before the event ends. They’re typically contacted via email or text.
And all the other 99% are runner ups. Who receive an extremely time sensitive offer to drag a friend with them to the retailers store. And for doing so. They automatically save up to 40 or X% off their total purchases. Up to $1,500 or X amount of dollars.
And as long as their guests also joins the retailers list before they leave the store. They can save up to 30 or X% off their total purchases. Up to $1,000 or X amount of dollars.
And as some of these extremely loyal subscribers periodically spend more and more money with the retailer(s.) The extremely marketing savvy hotel owners consistently generate more passive back end revenue. Entrepreneur this is called strategically growing your business or service like it’s on some type of marketing steroids. Don’t you agree??
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