Why Strategically Filling Marketing Gaps Is The Proven Gateway To Some Mega Profits!
If someone you respected immensely and trusted without a doubt informed you there are literally tons of potentially unfilled marketing gaps available to your business or service. Both on and offline, would you believe them? Or seriously have your doubts. (Once again and continuously miss the boat.)
Now clearly you have to develop a certain type of profit receptive mind set. Otherwise no matter ‘what” type of potentially profitable previously untapped marketing or promotional opportunities ultimately come you way. Sadly, you’re ultimately not going to be able to capitalize off of them long term.
And the longer you struggle both emotionally and financially. The harder it’s going to be or become for you to develop some type of potentially profitable mind set.
Long term is that the route you really wanna take?
Entrepreneur Whose Totally Convinced You The Previously Untapped Marketing Opportunities Which Are Literally Everywhere Aren’t Within Your Reach?
Granted, it definitely doesn’t make sense to attempt to approach seven and eight figure earners per year. Who (first of all!), literally have no current idea whatsoever who you are.
And have never had any previous contact with you personally. This is the type of totally unrealistic jump far too many aspiring entrepreneurs attempt to make. And of course in the vast majority of cases. They end up not only totally frustrated. But often times on the verge of both emotional and financial bankruptcy.
And simply by making a few strategic tweaks to their ongoing marketing perspective and marketing strategies and tactics. They could and definitely should put together some smaller, (albeit) bankable wins.
And start systematically building future wins which typically start to get bigger and far more profitable. As a direct result of their current forward momentum.
Ladies and gentlemen it does you and I no good to grow faster than your/our actual knowledge and current skillset. Because now you’ve put yourself in the position not being able to fulfill. And this will certainly repel and possibly permanently damage your long term chances to power network at this next higher level.
With far more financially successful and sophisticated influencer-s. (Just saying.)
Entrepreneur If You’re Not Currently At The Very Top In Your Particular Niche Or Industry! (Then Strategically Appreciate There Are Some Ahead Of And behind You!)
Case in point. There is a legendary direct response marketer. Who sells a CD set along with an accompanying X page workbook for $495 dollars. And truth told hic companies actual hard cost to produce this incredibly popular info product is right around $95 dollars.
Which typically means his company usually has the entire $400 dollar spread to market and promote it. Because part of his companies long term back end strategy involves extremely high end consulting packages. Which start around $25,000 up to one million dollars per person or business/service per year.
(With various types of strategic exceptions of course.) Anyway, that being said. both publishing arm of his business and at least a couple of the fulfillment services which actually handle the physical shipping of his various info products.
Say they come across an author who published a hard cover book on marketing or promoting etc. But like a gazillion other authors.
They ultimately ended up with a garage of unsold books. And more debt than they could handle. Simply because their very first printing barely or didn’t even break even. And because they literally had no viable back end marketing strategies in place.
Or the typical one they had. Which was to offer either a single free issue of their fledgling newsletter. Or they offered a free three month trial subscription to it. But after either trial. They still couldn’t convert enough paying customers in order to keep their newsletter profitable.
Because they also had ongoing typesetting, postage and shipping charges to cover as well.
One Of The True Keys To Successfully Filling Previously Untapped Marketing Gaps! ( Is By Recognizing How And Where Other Profit Seeking Entrepreneurs Are Hurting Financially!)
Each time he or his fulfillment team would come across this or a similar situation. Where an aspiring entrepreneur was upside down and financially unable to keep things going. Or get to the next level or two.
His marketing or fulfillment team would reach out to the author(s) with the following basic offer. They gladly pay the actual hard cost for at least 12-18 months of the physical newsletter.
Which would cover all the typesetting, postage and current or future increased shipping charges. Say what? In exchange for the author simply including one of the marketers best market tested, extremely time sensitive offers as a piggyback insert inside their mailing.
Plus the legendary marketer would also offer free marketing advice to the author or co-authors. On ‘how to” adding other strategic, extremely time sensitive back end offers for higher end products or services. Or higher end JV (Joint Venture ) products or services they could offer to their subscribers.
So now each time they sold a 2.500- $10,000 upscale consulting package as a JV partner. They earned anywhere from 20-30% of the initial gross sale. and over time they quickly realized ‘how” they could now afford to be so much more generous, on the initial front end of their offers.
By strategically giving away 18 or X number of months of their newsletter. This way once a month or once a quarter they could include, (A/B) split test different extremely time sensitive higher end offers to their subscribers.
My friend hopefully without having to go any further. You now better appreciate ‘how” and why strategically filling previously untapped marketing gaps. Is definitely the gateway to some long term profit generating possibilities. Don’t you agree?
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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