Why Strategically Creating Customer Loyalty And Retention Strategies And Tactics!
(Is Definitely One Of Your Best Forms Of Long Term Success Insurance!)
In your view do you currently have a realistic and affordable plan for consistently creating customer loyalty and retention for literally pennies on the dollar? If not why not? For sure it’s definitely easier said than done.
But the flip side is while the vast majority of your major competitors are constantly wasting tons of money on outrageously expensive forms of dismally performing, traditional advertising campaigns.
You can and definitely should be far more strategic with both your marketing or promotional strategies and tactics. Lots of times your traditional advertising dollars can and definitely should be strategically re-directed. Because not only will you or your major competitors potentially save a ton of money promoting your extremely valuable products or services.
But you can potentially help another none directly competing vendor benefit as well. This is your idea result, is i not?
This Particular Marketing Strategy Proves Consistently Generating Referrals Is Inevitable! (When You Market Or Promote Like This!)
So rather than continually wasting anywhere from $40,000 – $75,000 dollars a month on those outrageously expensive, dismally performing local billboard ad campaigns.
Instead your single location, non franchised retail jewelry store at least inexpensively tests the following, non traditional lead generation strategies and tactics.
You find at least two local bar & grille type businesses which has at least two female bar tenders. And you find out “how” much they usually average in tips on their best nights.
And the very first way you or your major competitors get on their best side is. You for an extremely limited time you allow the female bartender(s) to purchase an extremely eye catching pair of diamond studded earrings. Which usually retail for $650 dollars a pair.
But simply for joining you or one of your major competitors opt in email list and dragging a friend with them to your store whose at least 18. Before your ten or X day expiration date expires.
They only pay $325 dollars or half price for their earrings. Say what? And as long as their guests also joins your opt in email list before they leave you or your major competitors store.
The guests for an extremely limited time gets to purchase a great looking pair of diamond studded earrings which typically retail for $450 dollars a pair. But they only pay $225 dollars a pair.
Billboard Ads May Help Build Brand Awareness! (But Strategic Marketing Or Promoting Fills You Or Your Major Competitors Bank Accounts!)
Here’s “how” and where it potentially gets extremely interesting and profitable. You may the bartender(s) ware of the following. Simply by them passing out your two sided, market tested index cards.
Side (A.) invites the recipient to enter you monthly free drawing, (simply by joining you or your major competitors opt in email list.) For their chance to win either a $2,500 dollar women’s diamond studded necklace. Or a $2,500 dollar men’s Rolex watch.
And side (B.) invites the recipient to come to your store. They come alone and they save 10% off up to $200 dollars. (Some small not so sexy amount.) However, simply for dragging a friend with them whose at least 18 before your ten or X day expiration window expires.
For an extremely limited time they save up to 40% off up to $1,500 or X number of dollars. And as long as their guests also joins you or your major competitors opt in email list before they leave your store.
For an extremely limited time they also save 30% off up to $900 or X amount of dollars. Either way, you know most of these individuals will be constantly bragging to their tribes. Both on and off of social media, right?
Who Would Have Thought Such A Simple Marketing Ploy Can And Definitely Will Make A World Of Difference!
You or your major competitors make the female bartenders aware, for every customer they generate from passing out your two sided, market tested index cards.
They’ll earn a flat fee of $200 dollars. Say what? But here’s the kicker. As soon as their efforts generate ten paying customers. Regardless of “how” much these 1st time customers spend with you or your major competitors.
Because you’ll make the vast majority of your long term gross profits on the back end. You’ll gladly refund them whatever they initially spent to purchase their diamond studded earrings. Say what?
You can only imagine “what” this two punch marketing combination will do for you or your major competitors brand, right? Because not only are they earring $200 or X number of dollars for every customer they generate for you or your major competitors.
But they also got a refund of what they originally paid for their extremely great looking bling. And their still strutting around with it. And remember those ten or X number of 1st time customers all know at least 25 other locals.
My friend this is “how” you or your major competitors go about strategically creating customer loyalty and retention strategies and tactics. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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