Why Scaling A Small Business Definitely Means Generating The Right Exposure!
(Over And Over Again!)
Typically whenever you and I think about ‘how” we’re going to go about scaling a small business or service. You tend to think along the lines of some type of paid (PPC) Pay per Click campaign, right?
and over time you or your major competitors will keep A/B split testing and tracking different campaigns. And gradually eliminate altogether, the campaigns which flop. And keep funding those which at least initially break even on the initial front end.
Or are profitable right out of the gate. But of course you definitely don’t have to go the potentially expensive traditional route, correct? Let’s dig a little deeper under the hood and see what’s really potentially possible and profitable, shall we?
Who Says Customer Acquisition And Retention Automatically Has To Be Traditional And Outrageously Expensive?
The vast majority of you definitely know and recognize the two iconic online online marketers featured in the main image, correct? The guy is none other than Russell “Mr. One Hundred Million Dollars” Brunson. Co- Founder of Click Funnels fame.
And the iconic lady to his left is Marie Forleo. And the reason Russell and her were doing this Facebook live together. Is because Russell was proudly announcing Marie had agreed to appear as one of many expert guest speakers at his now famous “FHL” Funnel Hacking Live events.
So her appearing is sure to drive even more live ticket sales. As well as others purchasing tickets to watch from home via a live stream. Russell usually averages 10,000 live attendees alone.
And ‘who” knows how many more watch via live stream from the comfort of their home. So image the following happening. You or one of your major competitors. Who are also in the retail jewelry business.
You proactively work the power network grapevine. and here’s “what” you offer to not only Marie. But several of the other online female marketing rock stars. Women like Amy Porterfield, Alina Vincent, Christina Hills, Leah Rae, (of Todd And Leah fame.) Also the likes of Melanie McCool, Melanie Colette, Tanya Fox, Tanya Aliza, Donna Merrill, Christina Hooper and so many others to numerous to name.
Entrepreneur If You Wanna Constantly Generate Profitable Massive Marketing Exposure For Literally Pennies On The Dollar! (Go Where The Influencers Already Have Paved The Way!)
Case in point. Take a look at Marie’s current twitter following. (As of the date this particular blog post is published.)
Why Scaling A Small Business Definitely Means Generating The Right Exposure!
Entrepreneur take notice to her 219.6K twitter followers alone. And I’m sure (if she’s currently on Instagram), her current following there is pretty impressive as well. And more than likely she’s active on Facebook as well. So “what” do you think will happen when she along with the vast majority of the other online rock stars previously mentioned.
Start rocking a pair of $650- $900 dollar a pair diamond studded earrings on their Facebook lives. Plus a $3,500- $5,000 dollar diamond studded necklace. (Truth told both extremely eye catching pieces of bling have an actual hard cost of half.)
And the moment these ladies start getting (DM’s) Direct Messages from some of their viewers. Definitely wanting to know where they got their awesome looking bling? These ladies not only readily share their affiliate links.
But let their audience(s) know. They’ve made a special arrangement with you and or your major competitors. And for the next X number of hours or days. They can purchase select pieces of bling from a special webpage the retail jeweler provides in either the chat box or directly below etc.
This Is The Type Of Side Hustle They Could End Up Maximizing To The Hilt!
And they are registered affiliates who earn commissions off the gross sales. However, they’ve arranged for their audiences. Both on social media as well as their opt in email subscribers.
Provided they too join the retail jewelers opt in email list. And remain an active subscriber. They not only get to make their initial purchase. And save as much as 40 or X% off their very first purchase. With absolutely no minimum purchase requirements.
But every year they remain on the jewelers list. They automatically get to purchase at least one piece of extremely eye catching bling up to $2,500 or X amount of dollars. At the jewelers actual hard cost.
So imagine what frequently starts to happen now. Each time Marie or any of the other previously mentioned female online rock stars appear on a podcast. Which also publishes video. And there’s Marie proudly rocking her $5,000 dollar diamond studded necklace.
Which by now. Even if she initially only placed a hard cost deposit down on it. The extremely marketing savvy jeweler gives her all the bling she and the other female rock stars have been enthusiastically showcasing.
This is literally pennies on the dollar for the type of long term marketing/promotional exposure. They or their major competitors are constantly receiving, correct?
Entrepreneur, are you starting to better appreciate “why” successfully scaling a small business or service means strategically generating the right massive marketing exposure? Say yes.
The Right Type Of Marketing Or Promotional Exposure Can And Definitely Will Lead To Some Major Profit Producing Opportunities!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave
me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
