As you previously discovered in part one, extremely savvy entrepreneurs can go a really long way, towards systematically building their businesses, while simultaneously lowering their front end lead generating costs, if they will only embrace, the enormous untapped, long term marketing potential, that’s readily available to them, (or) their extremely savvy, major competitors.
Simply by strategically leveraging the personal and professional inner circle networks of some of your best and most reliable vendors!
Hey, these men and women have already laid all of the necessary ground work, (over years mind you) to build the trust and respect, of some of the exact same men & women, that your non emotional driven and outrageously expensive, traditional advertising campaigns are desperately trying to reach and persuade!
With modest, to lukewarm overall results at best!
So How Can Extremely Savvy Entrepreneurs Strategically Tap Into Their Some Of Their Most Reliable Vendors Personal And Professional Networks And Leave Their Major Competitors Green With Envy!
Alright, let’s get right into the meat of it, shall we? Okay, so you’ve, finally worked up the nerve and initially approached one of your main female vendors, about being ,(let’s be perfectly honest here!)
You’d like to in essence, ethically bribe them , by allowing them to purchase some of your best, eye catching bling, at either a really nice, VIP new first time customer only discount rate. And or at your actual cost!
And the more they initially spend with you upfront, they qualify for, either getting something at your actual cost or free! Entrepreneur, (in a nutshell) here’s “why” you’re going to ethically bribe them with something (really cool) that’s free!
For just a second, think strategically about this lady, (or ladies) vendors, daily, weekly and monthly routine! First of all, this morning (or afternoon) when she initially went into the office, or if she happens to be the boss outright or a highly visible co-owner, or if she’s in upper management or holds any type of supervisory position etc.
Just on her job alone, (throughout) her entire day, think about “how” many different people, including other women BTW, with money, she constantly interacts with,that might love to get set up with some really nice bling too! 😎
So this morning when she first left to head off to the office, she had no new bling, and now after leaving your retail jewelry outlet, she’s now sporting those really eye catching women’s earrings, valued at $400 dollars thank you very much! Plus,she’s also wearing one of your (compliment generating) $1,500-$2,500 dollar women’s diamond studded necklaces!
And no, she didn’t pay anywhere close to full retail for them either!Bam! Entrepreneur, that’s your very first potential aha marketing moment!Huh? You see, unlike guys, she’s gonna instantly text several of her closet girl friends, to share this awesome news! 😎
She’s also going do a quick update to her Facebook page and post (either) a video and or picture of her newly acquired bling! Then she’ll eventually get around to posting on Instagram and good old Pinterest as well!
And right about now, her phone starts blowing up with excitement! 😎 Because the other ladies are (desperately) in search of their very own eye catching bling, that they can hopefully, (somehow) purchase at a meaningful discount too! So they want (and demand) all the nitty gritty details now! Do they not?
How To Be A Successful Entrepreneur Requires You And I To Consistently Think Like One!
So once she physically gets to the office, “what” (pray tell) entrepreneur, do you think the other secretaries want to know?Bingo!
Now even though the office is humming along with plenty of business and daily “must do” activities! I guarantee, the secretaries and the other ladies in the office, will definitely find plenty of time throughout the entire day, to get the full low down!
So your 24/7 walking billboard, female vendor passes your specially made, lead capture page business cards, to all the secretaries and other ladies in the office, that definitely want to enter your free 90 day drawing, for their chance to win one of your eye catching $2,500 dollar women’s diamond studded necklaces!
Now ladies & gentlemen, here’s the biggie! So please, pay very close attention! Because this is where the really big money is made or missed!You’re going to use this next “battlefield tested” marketing strategy, to literally kick the long term marketing opportunity door in!
Your lady vendor circles your private/business cell phone number on the card, that you’ve set up specifically for this purpose!
And she instructs the secretaries to call you asap! And you (or someone) live, because you’ll forward the calls to a live in store rep, if you’re on the road traveling or in a meeting, or meeting with other customers or vendors etc!
And you’ll have them set an appointment to come to the store you’re physically at. And if they they come alone, you’ll sell them any piece they want, n, (no matter) what it’s actual retail price is, for 50% off!(No minimum purchase required!)
However, if they bring at least one person over 18 with them and they keep their very first appointment, meaning you don’t have to do a re-schedule!
You’ll automatically give them a really nice pair of $350 dollar earrings of their choice, for free! Whether they purchase anything or not! Say what? Because remember, your typical lead generating cost, (and your major competitors) generally ranges anywhere from $400 to $750 dollars per lead!
You’re getting two potential prospects for just $350 dollars!Hello! 😎 But ladies & gentlemen, here’s the very best part! Once that secretary returns to work, sporting your eye catching billboard!
Everywhere she goes, she’ll have a story to tell and 100 questions to answer, will she not? She’s got girlfriends, other soccer Moms and co-workers, social media and husbands, significant others, in laws and close neighbors to share her feel good story with! Look at the potential untapped marketing leverage, just waiting to be mined!
Entrepreneur, are you starting to see the big picture here or what? And you’re going to be able to strategically access all this and a whole lot more, for a lousy one time investment of just $350 dollars or X!
Meanwhile, your major competitors are literally doubling down on their outrageously expensive, traditional advertising campaigns!Yep! Which approach do you prefer to at least test? Thought so!
Now in part three, we’re gonna really crank it out! So you definitely wanna stop by, to discover how extremely savvy entrepreneurs routinely leverage some of their best, most reliable vendors, personal and or professional inner circle networks! And how you can too!Are you up for that or what?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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Hi Mark,
The Part 1 of this post was awesome and this part is as good.
Thanks for constantly sharing valuable info with the community.
Cheers
Dan
Dan Ewah recently posted…Top 10 Content Marketing Strategies
Thank you for that extremely kind compliment Dan!
It’s definitely my pleasure and I’m so glad you
found at least some type of value!
Take care!Thanks for stopping by and sharing your thoughts!
Mark Newsome recently posted…Three Reasons Why Savvy Entrepreneurs Need To Make Sure Secretaries Are In A Really Good Mood!