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Why Savvy Entrepreneurs Would Never Ignore The Huge Potential Profit Buried In Their Vendors!

So you and I, (as extremely) savvy entrepreneurs, are constantly on this never ending quest to inexpensively find, and or discover new, (and hopefully) reliable sources of customers and clients, correct?

And to date, we’ve tried this way and that way,right? And for the most part, this strategy we heard about, (kinda sort of worked) and as is typically the case, that other particular strategy, not so much!

And on and on it goes!(Sound familiar?) Yea, me too! 😎 Difference is, (I actually) prefer to think of all this, (at times)extremely nerve racking (must do activity), as strategic testing and or the (all important) discovery process!

Because you see, once you and I discover where the real “sweet spot” (and or) real consistent money making process,is, then it ‘s simply a matter of dropping (altogether) all the other non profit producing marketing approaches, and or profit making activities and running with what consistently works!

Over and over again!Entrepreneur, (please) get this vitally important point, (once and for all) this through your star struck head! It doesn’t have to be glamorous!It just has to work! 😎 So let’s quickly take a look at an incredibly overlooked, long term potential profit making possibility, that’s currently available to you, if you’ll just strategically tap your vendors and their ready made assets!

So Why Would Extremely Savvy Entrepreneurs Constantly Overlook And Or Ignore Altogether The Tremendous Long Term Potential Profit Opportunities That’s Currently Attached To Their Best And Most Reliable Vendors?

Isn’t it odd, that so often, what’s directly in front of us, is often what’s hardest to see? So here you are running two incredibly successful, local offline retail jewelry outlets.

(BTW, you merely substitute your business/service and or product for the jewelry store.) Anyway, you’re constantly investing money in (both) on and offline banner and or display or classified ads etc.Correct? You’ve even dabbled in a little (Pay Per Click (PPC) every now and then with at best, lukewarm results, right?

Hey big props just for being open to the possibilities! 😎 But still, those local, 30 to 60 second radio and TV spots, not to mention major local Sunday one sided newspaper inserts are outrageously expensive are they not?

And when you actually put a pencil to your actual cost per lead (CPL), you’re easily consistently writing checks for a range of $400 -$750 per lead!Ouch!

Granted, because your customers long term “lifetime customer value”, easily ranges somewhere in the neighborhood of $9,000 -$15,000 dollars, it’s so worth it! But still, wouldn’t you love to find (and or) create a reliable source of lead generation, that didn’t quite cost so much on the front end?

Well my friend, there is such a battlefield tested source, that’s patiently waiting for (either) you, and or one of your major competitors to strategically tap into them!

Savvy Entrepreneurs Don’t Overlook And Or Ignore Their Best And Most Reliable Vendors! (And Neither Should You!)

So here’s the deal already!Since you’re already on a first name basis with the man or woman that reliably delivers the water (or X) to your office every week and or month etc.

And they’ve been competently servicing your account for a while, correct? You know, there’s a very good chance that (either) their spouse, significant other, boss, employees, relatives, closet friend(s) and in laws etc.

Would absolutely love to have some really nice eye catching bling! 😎 Especially if they can get those (all important), first purchases or two, at your now legendary, VIP new customer only, super advantage discount rates!

So here’s how you (and or) your major competitors, strategically get the ball rolling! (In a big way!) If your vendor is a guy, offer to let him purchase a really nice watch and or gold chain or both! And provided he spends at least X! Just charge him your actual cost!For one or both!Say what?

And if your vendor is a lady, offer her (either) a really nice eye catching necklace and some really eye catching earrings, at your actual cost!

Provided she spends at least X!(And if she happens to spend more, let her pick out a really nice bracelet (worth at least X) and just give it to her free!

And be totally upfront with them about your reasons for doing so! You want to tap into their professional and personal networks now! 😎 And they will be a perfect walking, talking 24/7 billboard!

Because they’ll regularly dine with these people during the holidays and socialize with them after work!And here’s what you propose. You will give them, (say) 100 of these special business cards, you’ll have specially printed.

And they will hand print their full name on the back.And every time somebody wants to know “how” and where they can get the hook up too! The vendor simply gives the prospect your special lead capture page business cards.

And it invites the prospect to enter your segmented free drawing to win (either) a free women’s necklace worth at least $2,500 dollars! Or a really cool men’s $2,500 dollar Rolex watch!Alright! 😎

And once every 90 days, you and your staff will announce the two guaranteed winners! But we’re just scratching the surface here entrepreneur!Because your monthly free drawing/lead generation marketing strategy, has got some really cool incentives systematically built into it!

And you’ll discover what they are in part two! But for now, hopefully you’re starting to see and appreciate, how and why, extremely savvy entrepreneurs, cannot afford to continually overlook and or ignore altogether, the enormous long term profit potential that’s readily available to them.

Simply by strategically leveraging some of their most reliable vendors networks!Don’t you agree?Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!

12 Responses to Why Savvy Entrepreneurs Would Never Ignore The Huge Potential Profit Buried In Their Vendors!
  1. Hi Mark,

    What an awesome strategy you’ve got here.

    I so love it and I’ll put it to practice.

    Marketing is more about tapping into the emotional being of your clients than their logical being and this is a sure way to achieve that.

    Thanks for sharing my friend, I appreciate it.

    Cheers

    Dan
    Dan Ewah recently posted…14 Ways to Improve Website User Experience – INFOGRAPHICMy Profile

  2. Mark,

    What’s directly in front of us is often hardest to see. Resonates as people try to over think things and not take advantage of the simple and most effective form of marketing in my opinion – Word of Mouth. Who better to sell your business for you than a happy customer who tells their friends and then those friends tell their friends. On and on this goes. Not only does this increase the lifetime customer value it also brings in new business. I know highly successful businesses that have been built this way.

    What’s a better ROI that radio hit, newspaper ad? or Word of Mouth?

    Great stuff here Mark. Thanks for putting this together and sharing.

    I will be sure to Tweet and Google+ Also, I appreciate all of your conversation over on my blog.

    Have a great day

    Kurt
    Kurt Kummerer recently posted…3 Unconventional Ways Professional Bloggers Can Increase RevenueMy Profile

    • Thanks for that awesome compliment Kurt!LOL!

      And you’re so right.Word of mouth and mouse, is definitely where
      it’s at!

      And like you pointed out, when done correctly, it’s definitely cheaper
      and it really allows you and or your major competitors to consistent generate
      massive, perpetual leverage!

      and you’re so right, who better to help sell your products and services, than an extremely
      satisfied customer and or client.

      The quicker you and i can get our customer/client base to advocate for us, the less upfront
      out of pocket costs, we’ll incur!Thanks for sharing so man excellent points Kurt!

      I definitely appreciate it!
      Mark Newsome recently posted…Why Savvy Entrepreneurs Would Never Ignore The Huge Potential Profit Buried In Their Vendors!Part TwoMy Profile

  3. Mark, great post!

    You have revealed so many pearls of wisdom from your own experiences. There is much to learn when marketing online and offline. It’s all about psychology and how open you are to try new things, experience new ideas and expose yourself to new concepts. It’s obvious you have done this and are experiencing success!

    Congratulations on being able to succeed online, but even more so, for having the ability and courage to share what you have learned with others. You have a gift that you share, both in the value-driven video, and in the way you explain yourself so well with examples to lead the way!

    Much continued success and thank you for sharing your expertise!

    Deborah
    Deborah A. Ten Brink recently posted…Advanced Yoast SEO Plugin SetupMy Profile

  4. Hey Mark,

    I wish I had thought of this strategy when I was in network marketing. It’s just amazing how many different ways you can generate leads offline as opposed in doing it online.

    But it does takes a really clever mind who goes beyond the everyday ego to come up with strategies like this. And you my friend have this aptitude for sure.

    Thanks for opening up our minds to this lead generation strategy! Have a great week!
    Sherman Smith recently posted…9 Ways To Not Waste Your Time BloggingMy Profile

    • First of all, it truly takes one to know one my friend!LOL!

      But still in all, it’s extremely nice to hear such an awesome compliment,
      coming from one of my main expert sources for consistently swiping proven
      copy writing formulas!LOL!

      But like you’ve so wisely pointed out, once when we step back
      and get around some free thinkers,that proven process definitely helps us develop broader,
      yet more focused marketing smarts!

      Always glad to see here Sherman, and I absolutely look forward to what I can learn
      from your totally awesome blog!

      The resources and influential bloggers I always discover whenever I study there! Thanks so
      much for your incredibly inspirational words man!They mean an awful lot!
      Mark Newsome recently posted…Why Savvy Entrepreneurs Would Never Ignore The Huge Potential Profit Buried In Their Vendors!My Profile

  5. Hi Mark,

    I love your video and sure can resonate with it. When having an off line business, this is genius! This strategy works! How do I know? I’ve done it in the past with my off line business. It does cause a buzz and does work.

    With online businesses it works the same way. One can buddy up with another person out of their niche and do a “free give-away” or have your product added to a JV as a bonus.

    There are so many ways to promote off line and online businesses. All you have to do is get creative, like you have shed light upon right here in this post.

    -Donna
    Donna Merrill recently posted…It’s Not What You Say, But The Way That You Say ItMy Profile

    • Thanks Coach!

      A compliment like that coming from the “Queen of creative marketing strategies” truly
      means a lot!LOL!

      I’ll revel in that for quite a while, I can assure you!LOL! But what you share is so true,
      in that, with just a little marketing creativity, we’d be absolutely amazed how many relatively
      simple ways there are, to get to the same point!LOL!

      Provided we’re open to it!Thanks so much for sharing your extremely kind words Coach! They definitely
      mean a lot!

      And the fact that you’re confirming that you’ve also experienced success using these and other
      proven, sort of non conventional marketing methods, is merely icing on the cake!LOL!
      Mark Newsome recently posted…Why Savvy Entrepreneurs Would Never Ignore The Huge Potential Profit Buried In Their Vendors!My Profile

  6. Nice post Mark,

    It’s really nice to see how you explain the article using examples, you gave some nice leads that most of the entrepreneurs miss. After all we entrepreneurs put in a lot of effort to be successful. You made the things more clear as many miss the opportunity.
    zdidit recently posted…Why Making your website a Brand is absolutely neededMy Profile


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