Why Positive Word Of Mouth Advertising Is The Currency Of Choice For Savvy Entrepreneurs!Part Three
So as you previously discovered in part two of this ongoing series, extremely positive, word of mouth & mouse advertising, is definitely the preferred currency of choice, for today’s extremely savvy entrepreneurs. Would you not agree?
But not only is it the preferred choice, but in terms of actual real (upfront) dollars constantly being pumped out, it also tends to be a whole lot less expensive as well!
And not to mention far more effective to boot!
In terms of not only constantly getting the positive word out in an extremely economical way, but strategically getting some of the most highly influential people, to gladly become “goodwill ambassadors” 24/7 for your brand as well!
And that my friend, is something you simply can’t place a real price tag on,now can you? So in part three, let’s delve just a little bit deeper, to see what else we might uncover, about “why” extremely positive word of mouth & mouse advertising, is definitely the preferred currency of choice, for today’s extremely savvy entrepreneurs!
Who Else Wants To Discover How And Why Positive Word Of Mouth And Mouse Advertising Is Definitely The Preferred Currency Of Choice For Today’s Extremely Savvy Entrepreneurs!
(And Why It Should Definitely Be Yours Too!)
Entrepreneur, (have you noticed), just how much the world in general, but the online world in particular has, (and most definitely) will continue to rapidly change!
Case in point: Have you noticed some of the, (totally consumer driven) latest changes, some of the major social media platforms, like FB and Instagram, (just to name a few) have recently implemented?
Especially as it relates to the rapidly approaching holiday rush! They are really pulling out all the stops, are they not? I mean even a guy as non social media savvy as myself, can still readily appreciate some of these crafty innovations they are constantly unveiling! (With definitely more to come for sure!)
Isn’t It Time You Effectively Utilized Social Media!
Practically every major social media platform these days, now offers a way for extremely savvy entrepreneurs (such as yourself) to target individuals by specific interests, location, age and more!
We are far more connected and seamlessly integrated than ever before!Would you not agree? Absolutely!But here’s “how” and why, that’s so very relevant and extremely important, with regards to dramatically increasing your positive word of mouth & mouse currency!(Without necessarily having to spend a conventional, outrageous fortune in order to do so!)
Ladies & gentlemen, it’s precisely during the extremely busy and fast paced holiday rush, that any and everything your business, product or service does, (and or your major competitors do) to positively boost your word of mouth & mouse currency, it has the potential of quickly going outrageously viral!
Precisely for some of the reasons previously shared!
Good Things Often Happen Whenever You Strategically Combine Positive Word Of Mouth And Mouse With Some Battlefield Tested Entrepreneurial Ideas! (Don’t You Agree?)
For ex: let’s quickly resort back to our previous hypothetical example, of the extremely savvy local retail jewelry store owner, that decided to systematically farm an upscale hair (and or) nail salon, in order to gain (both) direct and or indirect (and extremely deep) access to some highly influential local women and their personal and professional inner circles.(For literally pennies on the dollar!)
Only, let’s fast forward to the extremely busy holiday season, and see “what” total effect, if any, the following three, extremely pro-active marketing strategies, will have on dramatically increasing their positive word of mouth & mouse currency!
Watch how these three (under the radar) type of non conventional marketing strategies and tactics, dramatically boost this jewelers, (or your) positive word of mouth & mouse currency!
Can You Use A Little More Positive Word Of Mouth Currency?
And cause a perpetual viral positive word of mouth & mouse PR avalanche! And what extremely savvy entrepreneur, doesn’t want as much of that as they can get!Right! 😎
(A.) Extremely pro-active strategy # one: First up, picture this one. And “see” what kind of long term, positive word of mouth & mouse viral impact it has on both your and the salon owners business, for virtually pennies on the dollar!
As you recall from a previous installment, (about) once per month, preferably on the salon owners traditionally slowest days, the extremely savvy jeweler, (and or) one of their most popular and well liked assistants, will call ahead and ask the owner, “what” they’d like for breakfast or lunch on that particular day.
And How Have You Wowed Your Ideal Customer Or Client Today?
The jewelers treat! And rest assured, with the jewelers ideal customers, total lifetime customer value,easily somewhere in the neighborhood of $10,000 to $80,000 dollars over the next seven to nine years!
Absolutely no expense for a gourmet breakfast, lunch and or an early dinner, will be spared! 😉 Can you blame them? But here’s the point. Since they will show up once a month on one of the salon owners traditionally slowest days.To help boost their business!
Extremely Savvy Entrepreneurs Know How To Systematically Separate Themselves From The Pack!
Doesn’t it also make sense, to put on an equally as impressive show, for the salons most loyal repeat customers, by showing up and rewarding them that frequent the shop on at least one of the salons, traditionally busiest days of the week as well! 😎
So here’s what they’ll do. They’ll call ahead and get the green light on whether the salon owner and staff want (local) gourmet pizza, wings and or barbecue for lunch!
Are You Starting To Appreciate How Many Untapped Marketing Strategies Or Tactics You Can Implement?
Or, (if instead) they prefer fancy gourmet pastries, cupcakes, fancy donuts and some of that extremely great tasting gourmet coffee to go with it!
Again, you’re picking up the tab!But here’s the next step. You will also systematically collect each hair and or nail care professionals birthday information!(Not to worry here, just the month and the day, not the specific year of birth! 😉 )
And guess what? On their birthday you will have a beautiful dozen roses, (along with an over sized card) delivered to the shop! Plus, you’ll also have a local courier deliver a box of gourmet chocolate along with the proverbial (secret weapon!)
That of course being a five or seven foot teddy bear! 😀 Just depending on whatever’s available at the time you place your order!Now ladies & gentlemen, stop & think for just a second, “what” happens inside the minds of the other highly influential women customers, that witness this particular event take place inside that shop!
Are You Finally Ready To Go To The Very Next Level Or Two?
Every time the local florist & courier shows up and drops off those (rather inexpensive), positive word of mouth & mouse generating goodies!They not only put a really bright smile on that particular hair/nail professionals face,right? 😎
But what do you think the other highly influential local women patrons are thinking, once they “discover” it was you (and or) one of your local major competitors, that was behind this nifty little positive word of mouth & mouse generating promotion!Bingo!
You think they definitely now have a little something, something to go back to their office, place of business and or to the next social event to talk about! Think they’ll text an extremely close friend, co-worker and or relative or two! 😎
You think this sort of (low cost, high powered), non traditional word of mouth & mouse PR generating tsunami, helps or hurts the salon owners overall brand! You so got that right! 😎
This Is Your Chance To Strategically Out Promote Your Major Competitors!
Entrepreneur, (with your permission), let’s do this! In the interest of both time and space! Let’s dive even deeper and cover the other two remaining points in depth, in part four!Fair enough?Great!Thanks!
But for now, are you starting to appreciate “how” some extremely positive word of mouth advertising, is definitely the extremely preferred choice of currency, for today’s extremely savvy entrepreneurs!Thought so!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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