Why Positive Word Of Mouth Advertising Is The Currency Of Choice For Savvy Entrepreneurs!

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Why Positive Word Of Mouth Advertising Is The Currency Of Choice For Savvy Entrepreneurs!

So ladies & gentlemen, if it actually came down to it,(meaning right this second!), and you desperately needed a rather large infusion of capital, in order to start an all out traditional media led assault.

In order to mass market your business, product or service, yet you had very little of your own funds to initially prime the traditional (and or) non traditional advertising pump (big time! )

Honestly, do you think you could pull it off? Let’s say in order to really compete locally, you needed the equivalent of a $100,000 dollar or more advertising campaign (of some kind), in order to realistically make any type of measurable dent in the conscious of your local market!

And that’s primarily because of the big three major local jewelry retailers, that are already well established in your immediate area!(And who knows how many more to come!)

Not only have they been there for years, (and they’ve got major name recognition too.) But also because of their constant mass marketing, extremely glitzy and outrageously expensive,  local-prime time TV, radio and Sunday newspaper insert advertising campaigns! Especially (every year) during the buying frenzy induced holiday season!

But all is not lost my friend! Not even close! In fact, you wanna discover why extremely positive word of mouth marketing is the preferred currency of choice, for today’s extremely savvy entrepreneurs? Then by all means please tuned!…

So Why Is Extremely Positive Word Of Mouth Marketing The Preferred Currency Of Choice For Today’s Extremely Savvy Entrepreneurs?

So giving the choice, you (and I) would much rather  prefer to attempt to launch any type of calculated mass marketing campaign, using powerful (and oh so positive) word of mouth and mouse marketing tactics.

As our currency of choice, as opposed to trying to go toe to toe with the local big boys & girls, and trying to match their outrageous advertising spending binges dollar for dollar! Agreed?

Is that a yes or a yes! 😎 Alright then and welcome aboard! So let’s see “how” your less capital intensive (local),designer, retail jewelry store, could actually formulate a “battlefield tested”, extremely profitable word of mouth and mouse marketing strategy.

Which will definitely give your (much better financed major local competitors), a real run for their money and then some!

Now in order to effectively accomplish this (entrepreneur) you’ve got to strategically gain all out primary access to one of the most powerful and potentially profitable.

Deeply entrenched, not to mention highly influential nerve centers of practically all ongoing offline social activity, within the hierarchies of all local word of mouth & mouse grapevines! The local command center if you will! 😎

That of course being, the top most influential (local) women’s hair and nail salons, where else? 

Steadily And Strategically Build Your Cred With The Most Influential And Affluent! (And You’ve Practically Nailed It!)

Think about if for just a second, next to immediate, extremely close friends, family members, respected colleagues, spouses (and or) live in significant others. Highly respected local religious leaders and of course extremely trusted, long time advisers of all kinds etc!

Who else within the local community, has as much unfiltered access to both personal and professional, extremely classified, (not to mention) current up to date info, than the top local women’s hair and nail salon owners and their employees?

Because (the real unspoken secret is entrepreneur), once either the salon owner (s) and or their extremely well connected employees knows about something, soon so will tons of others!One way or the other!Don’t you agree?  😎 So let’s put this built in marketing pipeline to profits to really good use!(Or else your major competitors will! 😎 )

Who Needs Traditional Advertising Dollars To Get The Word Out When Your Currency Of Choice Is Much Preferred Word Of Mouth And Mouse Marketing Currency!

So here’s your/their first pro-active marketing tactic, in order to quickly gain inner access to the local command center social grapevine. 😎 You (or one of your main or assistant managers, pick out at least three of the top (local) women’s hair & nail salons and become a regular customer!

And within your or their third or fourth visit. You or one of your managers ask if the owner(s) (or any of their valued employees) would like to be able to routinely purchase some of your very best (and most popular) bling, for literally pennies on the dollar? Say what?

That’s right! Make them aware, that in exchange for direct access to their extremely affluent, (not to mention) highly influential customer/client base, you’ll gladly frequently reward them, (and some of their employees) with some of your best eye catching bling, for literally pennies on the dollar!

For ex: Let’s say at least one of the hair salon and or nail owners, really loves nice eye catching, (not to mention) rather expensive necklaces! Especially when they can purchase them at your actual costs, plus applicable taxes & fees etc!

You Can Routinely Spend A Fortune Or Strategically Invest A Fortune! (The Choice Is Yours!)

So you send them to either your mobile responsive WordPress website/blog and or you hand them one of your  best brochures and allow them, (initially) to purchase a $2,500 dollar, diamond studded necklace, for your actual cost of $950 dollars, plus any and all applicable fees & taxes etc!

Entrepreneur, (for just a split second) make yourself a fly on the wall, the very next day, after you or your assistant, hand deliver this really nice, eye catching $2,500 (or) $5,000 dollar necklace.

(Which they didn’t pay full retail price for), to their place of business, while they’re actually servicing some of the grapevine top heavy affluent! You got that picture yet? 😉

So, “what” pray tell do you think all the other affluent regular customers, let alone the eye gawking employees will wanna know as soon as you or your employees leave? You got that right! 😎

Why Sometimes Some Of The Simplest Straight Forward Entrepreneurial Ideas Often Work The Best!

We’re gonna really do a deep dive in part two! So please be sure and tune in for that! But for now, ladies & gentlemen let’s just focus on the daily (first level) surface math that’s involved here!

Let’s say the hair or nail salon owner has a total of eight constantly busy chairs in their shop, (theirs) plus seven others. And each hair dresser (currently) services about twelve (but sometimes as much as) fifteen each, customers pay day! And they typically work five days per week.(Because they usually have Sundays & Mondays off.)

That means they along with the owner(s) are being exposed to a bare bones minimum of 96 of the local influential people each day! Right?

And those highly influential 96 people per day, times a five day work week, times (on average) a four week month, equals 480 potential “good will ambassadors!”

From A Few You  Or Your Major Competitors Will Start Strategically Serving The Many!

And those 480 highly influential local customers, times a typical four week month, equals 1,920 monthly potential good will ambassadors!

And that of course translates into a mere 23,040 potential (local) non unionized sales reps per year! And that’s only if you (or your) major competitors has the inner green light with just one local upscale shop!(8 x 12 = 96 x 5 = 480  x 4 =1,920 x 12 = 23,040  potential goodwill ambassadors per year!Per shop!)

Now that we’ve laid the proper preliminary foundation, in part two we can go about really dissecting why extremely positive word of mouth and mouse marketing, is truly the preferred currency of choice of today’s extremely savvy entrepreneurs! Don’t you agree? See you in part two!

Now as is customary during this part of our show.

Are You Going To Continually Watch A Potential Fortune Walk Or Run Past You!

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P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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