Why Now Is The Perfect Time For Some Effective Marketing Strategies!
Do you currently have any type of formalized -traditional- advertising or promotional budget?
Meaning, do you simply (PFA) pluck from air, some magical figure. And decide to base your traditional, daily, weekly or monthly advertising or promotional budget off of it.
For instance. You may decide to spend $5 or X dollars per day on your PPC (Pay Per Click) ad campaign on Facebook or some other social media platform. Sadly this is the initial or current process far too many aspiring entrepreneurs use. When initially putting together their traditional advertising budget.
Truth told. What you or your major competitors need. Is some type of effective marketing strategies or tactics. Which work even after you’ve invested your extremely hard earned money. Say what? How often do you or your major competitors pay for a traditional advertising or traditional promotion of some kind.
And weeks or even months later. Even though you’ve since discontinued altogether or temporarily paused the campaign. Are you still receiving residual benefits from it? Huh? Exactly.
If discovering “how to” do so is one of your immediate goals. Major congrats. Because yo are in exactly the right place.
Are You Wondering What Is The Most Effective Marketing Strategy? (For You To Be At Least Inexpensively A/B Split Testing!)
Case in point. Your business or service has some relatively inexpensive, unique previously untapped marketing opportunities. Just waiting for you or your major competitors to discover and effectively utilize.
So let’s say you’re the senior marketing director, for a local single location, retail jewelry outlet. And since your idea female customer, (whose primarily a high five to six figure a year. Currently has to total lifetime customer value metric, of somewhere between $450- $11,000 dollars.
Give or take over the next five to seven year period. And since you’re no longer willing to continuously waste a fortune.
On those outrageously expensive, dismally performing, traditional advertising or promotional campaigns. Meaning: No more money being wasted on those outrageously expensive, dismally performing local billboard ad campaigns.
Let’s transfer that same $25,000 – $35,000 a month investment. Over to some potentially profitable, non traditional lead generation strategies and tactics. Or at least initially allocate $10,000 – $15,000 dollars over and closely monitor your ongoing results.
Stop Focusing On The Overall Size Of Your Advertising Or Promotional Budget! (And Instead Of The Long Term Potential Profitability Of It!)
So you have your top female associates or top female managers. Go out to at least two of your areas top, upscale women-s nail salons. And become customers. Preferability of the owner(s.)
But the first day they walk into the nail salon owners shop. They will be showcasing an extremely eye catching pair of diamond studded earrings. Which typically retail for at least $650 dollars a pair. Say what? Exactly.
So you even before they get serviced. At least a few women in the shop. Including both the owner(s) and some of the stylist. Will definitely wanna know. How and where they can purchase they can purchase some of this extremely great looking bling too? Correct? Absolutely.
Especially when they discover. Simply for coming to your jewelry store, before the hand written date on your extremely time sensitive gift certificate expires.
And for both dragging a friend with them, whose at least 18 and and joining your opt in email or text message list. They automatically save up to 40 or X% off their very next or first purchase. Huh?
up to $2,000 or X amount of dollars. Otherwise. If they decide to come alone. They only save 10% off, up to $500 dollars. And before, during or after your top female associate gets serviced.
They get permission from the owner(s) to pass out at least ten extremely time sensitive, two sided gift certificates to the owners customers.
This Is How And Where Social Media Marketing Plays An Extremely Vital Roll In You Or Your Major Competitors Long Term Marketing Plans!
Please continue to think big picture and long term marketing/promotional possibilities. Huh? Meaning. The moment the you or your major competitors get the owner(s) approval to pass out some of your extremely time sensitive, two sided gift certificates to their customers.
Obviously your top female sales rep or manager. Let’s both the owner(s) and all of their current and future stylist know. Simply for dragging a friend whose at least 18 to your store, before your extremely time sensitive gift certificate expires.
And for simply joining your opt in email or text message list. They automatically qualify to purchase an extremely eye catching pair of diamond studded earrings. Which usually retails for at $450 dollars a pair. But they only pay your actual hard cost of say $200 dollars. Plus any and all applicable fees. Say what?
Once Again It’s Good Ole Positive Word Of Mouth Or Mouse Marketing To The Rescue!
Entrepreneur for just a second. Put yourself on the receiving end of this type of strategic, marketing generosity. Would you at least:
A.) Constantly tell, (more like brag!) to a few of your closest relatives, friends, neighbors and in laws? Bingo.
B.) Constantly post both images and video clips of your newly acquired bling, all over your social media accounts. No doubt. Me too.
C.) And constantly brag to your new and long term repeat customers about your newly acquired bling. Of course. Who in their right mind wouldn’t?
Which bring us full circle. Huh? What if there was a proven way. And rest assured their most certainly is entrepreneur. For both the nail or hair salon owner(s) and their staff.
To turn their word of mouth and mouse promotions. Into some passive income and other useful benefits. Do you think they’d at least want to know about it? Bingo.
In part two. You’ll discover at least three more potentially profitable reasons. Why now is most definitely the perfect time, for consistently implementing some effective marketing strategies or tactics. Sound good?
It’s Not If Your Ideal Prospects And Customers Will Brag About You Or Your Major Competitors! (It’s How Much And How Often They Will!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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