Why Not Using Some Creative Ways To Make Money Can Literally Cost You Big Time!
So how much did your semi cash strapped small business, and or service initially net on the front end of your outrageously expensive, dismally performing, traditional advertising and or promotional campaign?
Did you (really) actually break even?
Or, are you (like) so many of your struggling competitors, somehow, hoping against hope.
Things will just, miraculously work out. Good luck with that.
On the other hand, are you truly open, to discovering, some fairly simple, creative ways to make money, which are fairly inexpensive as well.
If so turn the page (metaphorically) speaking of course. 😀 And let’s have a much closer look, at a potential situation or two.
So Why Aren’t You Consistently Looking Into Some Creative Ways To Make Money! (Especially If They’re Low Cost And Market Tested!)
Case in point. Let’s say you’re pretty much, a semi cash strapped, (work from home) solo-preneur.
And you make really cool and incredibly popular, hand made jewelry from scratch, as well as you also specialize in, creating really cool wooden and ceramic nick knacks of all types.
And since you’ve definitely made a local name for yourself, by attending local flea markets and other emerging venues, where you routinely showcase your goods.
Now, (this year), you’ve decided to take your enterprise, to the next level or two. Which means, you’ve looked into renting a mini kiosk and or booth, at one of the local malls.
Promoting And Marketing Your Extremely Valuable Products Or Services Is Not The Only Way For You To Consistently Earn extra Cash!
Case in point. Without a doubt, there are most definitely, some other local, non directly competing vendors, with much larger pockets, (and therefore), much bigger advertising and or promotional budgets, who definitely need, and desperately want access, to your ideal customer as well, correct? No doubt.
And they are more than happy, to help you, (either) continually grow your business, and or dramatically reduce your upfront, out of pocket cost, for the opportunity to access your potential customers, for a fraction of the traditional cost.
Plus, they already have other established assets and resources to be of service to you.Right?
Say for example, a local upscale jeweler,(with an extremely large, weekly and or monthly advertising/promotional budget), is pro-actively looking for, some inexpensive, creative ways to make money, and stay under the radar, of their main local competitors. 😀
Your Basic Understanding Of Lead Generation Is An Extremely Valuable Skill To Develop!
So let’s say typically, with the various forms of lead generation strategies, the retail jeweler normally uses.
Be it, local prime time radio, TV, newspapers and or outrageously expensive, local billboard ads etc.
Their typical cost per lead, (CPL), can range anywhere, from a low of $125-$475 dollars! Say what? That’s correct!
But the good news for the retail jeweler is, their ideal customer, (especially females, between the ages of 25-60.)
Their total lifetime customer value metric numbers, are easily somewhere between $5,500 – $11,000 dollars over the next 5-7 years.
Some Of Your Very Best Marketing Strategies And Or Tactics Leverage Given Situations!
So it’s really not a big deal for this deep corporate pocket jeweler, to reach out and personally negotiate on your behalf.
With one of the malls, and purchase and or negotiate the lease of your kiosk, at a substantial discount. 😀
Since malls in general, are definitely struggling to stay open, because of the literal explosion of online shopping, by both generation X-ers and millennial-s.
And you then successfully negotiate with the jeweler, and charge them, (either) a flat fee of $75 dollars or X per semi qualified lead you deliver to them.
Your Marketing Knowledge And Personal Experiences Will Definitely Help You Make More Money!
Or, you might inexpensively, A/B split test and see if the jeweler paying you, a flat front end rate of 15-25, (or X%), as an affiliate commission.
Where you’re merely being compensated, on a commission basis, for a percentage of the gross volume front end sales, the leads you generate for them produce.
This being the case. It’s definitely in the jeweler (and or) major retailer X’s best interest, (especially long term), for them to simply buy outright, and or pay your weekly and or monthly kiosk costs. Right?
And maybe purchase a giant, seven foot, (irresistible teddy bear!) And place it on your table, or chair, along with a huge sign, which simply reads free drawing! 😀
Really Direct Small Business Marketing Strategies And Or Tactics Are Highly Recommended!
You know two things will definitely consistently happen.
1.) First: Practically every day, a certain percentage of the local women, who are in the mall, will most definitely be drawn to this particular vendors table, if only to get a much closer look at ole teddy! Right? 😀 For sure.
2.) Second: A certain percentage of them, will definitely want to take a few selfies with ole teddy. Right?
This being the case, the promoter with the kiosk, (who preferably) should be a woman or women.
The extremely marketing savvy jeweler, should have the women, (if nothing else), decked out, with a really nice diamond studded necklace and or some extremely eye catching earrings.
And these items should be sold to these ladies, at the jewelers actual cost.This way, as they continually get compliments, they can simply hand those inquirers, one of the jewelers best, market tested, two sided business cards.
Your Business Growth Strategies Can Be Low Cost Yet Still Be Incredibly Profitable!
Plus, there will be a visible jar somewhere on the table of the promoter. And for just two (or X dollars) in cash, they can pose with ole teddy.
And for just $10 dollars in cash. They not only get to pose with ole teddy for a selfie.
But they automatically get entered into a raffle. And at the end of the week, a 1st grand prize winner, (who provided) their full contact information on the index card they filled out and left with the promoter. 😀
They will be contacted, and made aware, they won ole teddy! 😀 And he will be delivered directly, (to either) their job and or place of business.
In part two, you’ll discover at the rest of the market tested strategy, okay? For now, hopefully it’s become a whole lot clearer, how not using creative ways to make money, is definitely costing you a potential fortune. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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