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Why No Matter What The Local Or National Economy Is Doing Real Entrepreneurs Will Always Thrive!Part Two

Why No Matter What The Local Or National Economy Is Doing Real Entrepreneurs Will Always Thrive!Part Two

So hopefully if nothing else, you discovered in part one of this ongoing series, that real entrepreneurs make their opportunities, as opposed to simply waiting on them to materialize, right? Would you not agree that assessment? Now then before we dive head long into the real nitty gritty details of Ray & Jessica’s hypothetical marketing examples.

Which (as always) are strictly for illustration purposes only! Let’s quickly do away with yea but-ers- crowd! You know, they read what you say, and their first immediate jerk kneed reaction is always something along the lines of “yea but”..blah,blah..blah!

For ex: “Yea, but Mark, Ray and Jessica already had 34,000 plus opt in subscribers, so of course what you’re hypothetically suggesting might work for them!” Or, “yea but, Mark, Ray & Jessica are already established heavyweights in their particular industry, so they’ve already got the clout to use some of your more advanced hypothetical marketing tactics and or strategies etc!”

And on and on they go with the excuses and worn out rationalizations! News flash; Not in the beginning!

Remember, the guy readily admits he had failed miserably in his first twelve net marketing companies! And Ray Higdon also readily admits he’s no techie! Nor does he profess or try to be one! And yet he and his wife are totally crushing it online! Go figure!

They run a seven figure a year business and yet they are tons of men & women online who could run rings around him in terms of building a state of the art WordPress site! And yet, as brilliant as they are, they don’t earn anywhere near the type of money he and Jessica do! Why, because they don’t think nor act like real entrepreneurs do!

But since you’re hell bent on backing yourself into  a corner. Coming up in part three, you’re going to read about a true life story/example of “how” real entrepreneurs think outside the box and create opportunity, when most just see impending doom!

You’ll see “how” to literally start from scratch with no current customer and or client base and start getting it done in a major way! So you won’t have that tired excuse/rationalization to hold on to much longer!

Plus, I’m going to throw in even more marketing hypothetical examples to hopefully, (finally) get your creative marketing juices flowing! But for now, let’s dive into the marketing portion of this series. What da ya say?……

 So How And Why Do Real Entrepreneurs Thrive No Matter What’s Currently Going With The Local Or National Economy?

So quickly picking up where part one left off. The burning question was asked, “how” much would you reasonably expect to pay for this brand new high level, one on one intensive hands on training that Ray & Jessica are offering for the next twelve months, plus free lifetime access to their paid membership site that’s going to be part of  the coaching/mentoring program as well!

And (hopefully) you do readily appreciate that this is (or very easily) could be two completely separate income streams, correct? So because Ray & Jess want to create (asap) a ton top flight testimonials from this particular program.

Rather than charge in the $5,000 -$7,500 dollar a year per person range, that most (if not all) of their contemporaries charge.

Because it’s a beta test, they’ve decided on charging just $997 per person! That is if you pay it all at once! Or you can simply make three monthly payments of just $347 each.

So Ray & Jess send out an email blast to their 34,000 plus subscribers. And let’s say just one percent or 340 subscribers sign up. Hopefully a measly one percent response rate is not too pie in the sky for you, is it? Here’s the math (34,000 x .01 % response rate means 340 paying customers, at either a one time payment of $997 or three monthly payments of just $347 each.

Let’s just say all 340 made the one time payment of $997. (It makes the math so much easier to demonstrate!) So that means they just grossed $338,980 thousand dollars right out of the gate! (340 x $997 = $338,980 in gross profit.

Which more than covers the $7,500 to $15,000 dollar boot camp/ workshops Ray & Jess will attend throughout the year,right? Plus, remember Ray & Jess are also going to pay each expert’s hourly consulting fees and go two hours and grill them, and record their interviews and add them to their paid membership site as well!

And the 340 beta testers, are automatically enrolled as affiliates. And here’s how the membership site affiliate program works. It normally retails for $67 dollars per month or $804  dollars per year.(Once it rolls out to the general public.)

 It’s Best To Create Multiple Streams Of Income! Don’t You Agree?

But if you make a one time payment, then it only costs in essence $47 dollars a month or a one time payment of just $564 dollars! That’s a 30% savings! Not too shabby,right? And the affiliates get 50% commissions. So they either get half of $67 dollars per month or they get half half of $564, whenever someone pays the entire membership fee and uses their affiliate link to do so!

Now in order to really make this an irresistible offer, and no brainer! Ray & Jessica are also throwing $1,997 dollars worth of free digital information products, as yours to keep bonuses! So even if they ask for a refund, their refund amount will be prorated based on how many actual months they are into the program.

But the $1,997 in free digital “how to” information products are theirs to keep! With absolutely no hard feelings from Ray & Jessica whatsoever! Just their way of saying “thanks” for giving their methods an honest try!

Sounds good! Hold on, because they’re not done just yet! Here’s the other thing. Ray is also going to send another email to his entire list (after say) six months of feedback and tweaks and marketing adjustments and refunds etc.

And he’s going to offer his entire list a chance to sample their  brand new paid membership site for just (get this!) , a measly $7 dollars for  14 risk free days! And after that, it’ just $47 dollars per month, instead of the $67 dollars per month the general public will pay! When they officially roll it out to general public.

But here’s another marketing twist! Ray & Jess will also inform their list that every subscriber that takes them up on their super time sensitive $7 dollar 14 day trial offer.

Marketing Creativity Breeds More Marketing Creativity! (Don’t You Agree?)

They automatically get entered into a free drawing, where Ray & Jess are each randomly going to choose two subscribers each. One man & woman, for a grand total of four altogether. And not only will they be given free “lifetime” access to their paid membership site, but they’re also going to get one years worth of free one on one power consulting with Ray & Jess!

And that in and of itself will be an X dollar stand alone value! Each week for the next twelve months, Ray or Jess (and sometimes both!) of them will either be on skype (if the people are located somewhere outside the US), or on the phone and they’ll be conducting a weekly “No holds barred” 90 minute power session with these four extremely lucky individuals!

Now based on that, let’s say a staggering 5,579 of their subscribers leap at the chance to invest just $7 dollars, for a shot at possibly being one of the lucky four! Which means, Ray & Jess just grossed another $39,053. (5,579 x $7 = $39,053.

And let’s say after the 14 day trial ends, 774 stick around and start paying the $47 dollars per month! So that another $36,378 gross per month! ($47 x 774 = $36,378.)

Plus, Ray & Jess inform them that whoever pays the one time payment the $564 upfront, they automatically receive the $1,997 in free yours to keep free bonus goodies, plus their automatically enrolled in the affiliate program, plus they automatically go into a second drawing Ray & Jess will hold in six months or so!

Where four more extremely lucky individuals will get the exact same deal!

Now entrepreneur, there are two things that are critically important here. So please pay close attention. (A.) Hopefully you can see that real entrepreneurs create their own luck (aka) opportunities! Do they not! (B.) If all of this seems just way too pie in the sky fantasy for you! Then more than likely, yours truly just isn’t your cup of tea!

Hey, don’t fight it! No bodies right for everybody! Right? But if you like what you’ve been exposed to here, but you still wanna see “how” these type of proven marketing strategies could work, if you’ve got the skills, but haven’t actually created a customer/client base just yet!

They you gotta stay tuned for part three! Cause you’re gonna love it! See you there! (And thanks for hanging in there!) In the meantime…

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Digg or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!

6 Responses to Why No Matter What The Local Or National Economy Is Doing Real Entrepreneurs Will Always Thrive! Part Two
  1. Mark,

    I appreciated your thorough response to my concerns. And I do agree with you that to get the kind of real step by step coaching and hand holding so that the mentee can really implement and succeed will cost a lot more than a one time fee of $997. The one time fee course may provide really valuable information and coaching to the group but will not insure that the person will have the resources, mindset, tools or time to actually implement – and then to succeed.

    I look forward to your next blog posts about this.

    Warmly,

    Dr. Erica
    Dr. Erica Goodstone recently posted…Intimacy Pact – How Have You Created Yours?My Profile

    • Your comments were so spot on!

      And reality based!I just feel they warrant an entire additional post or two, in order to really do them justice!LOL!

      Because as you mentioned, there is a ton of pre work that simply has to be done on the initial front end,
      in order to have any chance at monetization on the back end.

      And as I mentioned previously, your extremely accurate comments could either be a bonus cheat sheet and or
      30-45 minute power interview, and or a PDF/ebook detailing some of what’s needed!

      So thank you so much Dr.Erica for supplying some excellent,
      real world (reality based) food for thought!

      Because the average newbie and or intermediate for that matter, can’t truly grasp and or appreciate all that goes into
      consistently creating quality info products and services etc.

      Thanks!
      Mark Newsome recently posted…One Thing Far Too Many Aspiring Entrepreneurs Do That They Really Shouldn’t!My Profile

  2. Mark, I was really impressed with their ability to never stop moving forward. Not allowing downfalls to leave negative thoughts to get overwhelming.

    Most people believe someone can achieve this overnight. Not one person really has nor will. It takes time, dedication and ability to visualize.

    Great share and makes sense for those who need to be pushed harder than they can do it themselves.

    Love it!
    William Earl Amis, Jr. III recently posted…Handle Your Own Business!My Profile

  3. Mark,

    You have described quite well how Ray and Jessica can easily create a huge income from multiple sources, from the customers who quickly signed up and even from those who initially declined the offer but remained on the list. However, there are several assumptions here and what is not mentioned is how much work and organization it takes to set up all the working pieces to have all these offers.

    The full program has to be created and beta tested. This can take weeks or months or even a year to actually create. Then you need to create affiliate links and email messages and banners for your affiliates to use. You need to create several bonuses and not only create them but have images and good copy written about them.

    1% conversion rate appears to be easy to get – but you can get zero opt ins if your message is not well written or you do not have trust built between you and the people on your list.

    Each of us CAN create an amazing business with a high level of income but it is not a quick, easy to do, process. I believe it requires a lot of learning and some trial and error. Nowadays there are some really good software systems that can make this whole process much easier, but you also have to learn how to use the system.

    Warmly,

    Dr. Erica
    Dr. Erica Goodstone recently posted…Where Do YOU Look For Counseling Or Coaching Success?My Profile

    • You as always are so spot on Dr.Erica!

      In fact, your extremely well written comment could (and probably) should serve as a all
      important bonus checklist to be included in the entire hands on coaching/mentoring process.LOL!

      And that’s why I mentioned (although) truth told in a vague sort of non descriptive fashion.

      Otherwise the post would just have been way too long to truly absorb!LOL!

      Every extremely important issue that you so wisely pointed out, is the exact types of things they’d be
      consistently sharing in their (semi new term here), weekly 90 minute to two hour accountability webinars.

      As you mentioned, which FB PPC (Pay Per Click and or PPV (Pay Per View) ad(s) generated the most responses
      initially?

      And which A/B split test 14 day trial offer and bonuses to their entire list of X, generated the most initial responses.

      And which banner ads totally tanked and “what” if any subtle changes could be made (or were) made and tested again that actually
      finally did start making the ads profitable?

      You have really raised so many wonderful and extremely valid points here on so many levels Dr. Erica!
      And during their initial three to nine month of beta testing, which 5 – 7 burning questions (if any) kept constantly
      being asked by the participants etc?

      Your extremely thorough checklist is both creatively stimulating and extremely challenging,
      because you’re pointing out, there is simply (constantly)
      a ton to be done, re-done tested and scrapped altogether!

      Before one even begins to come close to getting there! I may just have to do both a 3rd and 4th installment,
      based on what you shared here, because it’s just too darn important not to mention!LOL!

      Thanks so much for sharing some incredibly enlightening (reality based!) real world feedback!

      But all that you shared, does once again raise that vitally important question that I originally asked in part one
      of this series!

      How much would any serious and extremely dedicated entrepreneur expect to pay for that type of intense one on one
      expert hand holding?

      You can bet it’s going to cost a whole lot more than a one time payment just $997 or three separate payments of $347 each!LOL!

      Don’t you agree?
      Mark Newsome recently posted…Why No Matter What The Local Or National Economy Is Doing Real Entrepreneurs Will Always Thrive! Part TwoMy Profile


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