Why Making More Money Consistently Means Going Where Your Ideal Prospects Already Are! Part Two
So did you also happen to notice in part one of this ongoing series.How, if you’re truly serious, about consistently making more money. And systematically growing your business or service.
In a nutshell. You and I have to figure out how to consistently get your extremely valuable products or services, in front, of your ideal prospects and customers./Before your major competitors do.Right?
And figure out how to do so, for literally pennies on the dollar.Because what sense does it make, for you and I, to invest a dollar upfront, in some type of ongoing, marketing, promotions and or traditional advertising campaign.
And consistently bring in less, than you constantly have going out.Right? You can only stay upside down, for so long, and then, you have to permanently close your does, correct?
So if staying solvent and systematically growing, both the front and back end of your business, is the ultimate goal. Congratulations.You are in exactly the right place….
So Why In The world Shouldn’t You Consistently Use Some Type Of Potentially Bank Account Filling Marketing Leverage!
So imagine this.Your incredibly popular, women-s cosmetic distributorship-s parent company, has finally decided.
They definitely want to increase their overall, front end sales, within your particular district, by at least 30% or more.In the next 18-24 months.
And they’ve also decided, they’re more than willing, to add an additional $30,000 dollars, to your current, monthly advertising and or promotional budget.Say what?
And you’re not about, to simply do as your major competitors continually do.Meaning, you won’t automatically be throwing a ton of money, at outrageously expensive, half and full page, dismally performing, glitzy ads.
Nor will you be constantly throwing a ton of money, at those outrageously expensive, corporate type of 30-60 second, local -prime time-TV or radio ad campaigns.No way.
Instead, you and your extremely savvy PR and marketing/promotional team, will at least inexpensively A/B split test some non traditional, marketing strategies and or promotions.
And put some of your very best selling and smelling fragrances and must have accessories, directly in the hands, of some of your areas, most influential and affluent women.For a fraction of the traditional cost.Sound like a plan or what?
Just Make Darn Sure When You Use Out Of The Box Ideas For Marketing And Or Promoting!(They Truly Fit Your Budget And Your Overall Personality!)
Case in point.One of the very first people you personally reach out to via speed dial, is the totally outstanding female commercial real estate broker, who helped find the current space your company leases.
Because the building has 15 floors, and on average at least 12 suites per floor. And since practically every suite, either has at least one main female secretary, or at least one female, in the upper management of the company.
Here’s how you plan on benefiting long term, from this almost slam dunk setup.You invite the female broker to your office, and ask her to sample, two of your best selling perfumes, which typically retail for at least $650 dollars per bottle.
She makes her choice.And here’s what you immediately propose.In exchange for sending -either-an opt in email and or text message, to the owners of every company/service in the building.
And making them aware, your company is more than happy, to supply, either their main female secretary and or the main female office manager, with a free 16 oz. sample, of one of your best smelling perfumes.
And just for them dragging a friend with them to your retail shop, whose at least 18. And for joining your opt in email/mobile marketing list. They can purchase a 64 oz. bottle of one of your best smelling perfumes, for your actual cost.
You Don’t Have To Continuously Struggle Wondering How To Grow Sales And Profits!
It’s no secret, who literally runs the office, correct? No doubt.The secretary or office manager(s), are the people, everyone turns to for all the latest details, correct?
This being the case, they literally have both the professional and personal inner circle networks, to help spread the positive word of mouth and mouse about your great smelling perfumes. Faster than a major sex scandal can make the rounds in Washington,D.C. Don’t you agree?
And the best part is, as they gleefully spread the word among their co-workers, neighbors, daughter(s), female in laws and the other prominent females in their life.
Guess what? Over time, anywhere from 30-60% of those women initially exposed to your great smelling perfumes, will eventually not only become first time customers.Especially since you’ll be going out of your way to ethically bribe them, for their very first few purchases.
But rest assured, a certain percentage of both their professional and inner circle contacts, will definitely want to and ultimately will become first time and long term repeat customers too.
Hopefully you can see and fully appreciate, how the initial promotional strategy of leveraging the commercial brokers relationship with several of the major tenants in your building.Plus ethically bribing the secretaries, can and will lead to some major profit taking, correct?
If you do, then you’re definitely well on your way, to better appreciating, how making more money, simply means, going where your ideal prospects and customers already are.Don’t you agree?
Are You Ready To Take Your Marketing And Or Promotional Campaigns To The Very Next Level Or Two?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments(in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
