So ladies & gentlemen, have you ever heard the saying, ” you don’t know what you don’t know? You know!”
Basically, unfortunately, there are an awful lot of profit seeking entrepreneurs, of all shapes and sizes, who fall into this exact same category.
Not to be misunderstood here. It’s not the fact, these extremely talented and dedicated entrepreneurs, don’t know their stuff, because they most certainly do.
Instead it’s more a matter of, them simply not being as well informed about the marketing side of their businesses and or services, as they can and definitely should be.
Hopefully this particular post will shed some much needed light, on a critically important subject, which definitely isn’t thoroughly covered nearly enough.
Are You Ready To Discover Why It’s So Potentially Dangerous When Some Extremely Savvy Entrepreneurs Don’t Seem To Know What They Definitely Need To Know!
So imagine you currently run, your own dry cleaning business, and one day, while you’re hard at work, servicing your current customer base. And dealing with your normal daily activities, which more often than not.
Require you (and or) somebody within your organization, to simultaneously wear many hats, correct?
When in walks an extremely well dressed, sales rep of some kind.And they basically wish to speak to you, about buying some form of paid advertisements. And you’ll need to commit to at least a one year deluxe package.
Successful Entrepreneurs Have To Know And Understand Their First Time Real Customer Acquisition Cost! (And You’re No Exception!)
Entrepreneur here’s the all too common, overlooked $64,000 dollar question, which rarely if ever gets asked.
Based on your particular customer, patient and or clients, total lifetime customer value metric numbers.
Can you really afford to spend and or invest X, in order to profitably generate, maintain and or pamper your new customers and or patients?
Most profit seeking entrepreneurs, sadly, have no realistic idea whatsoever, how to honestly answer such an all too basic question. How about you?
Which means, how can you possibly commit to any type of paid advertising and or promotional campaign, on or offline?
Especially, when you’re not totally sure, if it really makes economic sense to do so.
Constantly Try To Create Some Bank Account Filling Marketing Leverage Whenever You Can!
Case in point. Let’s suppose you currently run a rather high end beverage distributorship. And you specialize in some really tasty, gourmet coffees, teas, cocoas and lemonades etc.
And rather than commit, or continue to spend, anywhere from $15,000 -$25,000 dollars per month, on some dismally performing, hit and miss, traditional image advertising campaign and or promotion.
Instead, you’re going to inexpensively test, allowing some (rather) influential potential first time customers, sample your higher end champagnes and or wines.
So you approach some of the local boat dealerships.And you allow the owners, to give one of your best selling, and therefore most expensive champagnes or wines away, as free gift valued at X.
So every customer, who either buys a new or used boat outright.Inside the frig, they will find a free (complimentary) bottle of some of your best tasting bubbly. 😀
That’s a nice touch on the part of the boat dealership, right? And will most definitely generate, some positive word of mouth and mouse buzz correct?
Both on and off of social media.
You Can And Definitely Should Turn Your Lead Generation Efforts Into A Major Profit Center!
Here’s the other potential lead generating strategy and or tactic, you could and definitely should inexpensively test.
Approach some local builders/developers. And allow them to give away, (either), a bottle of your top selling wines and or champagnes, to all of their new home and or condo buyers.
And since these couples and or individuals, are higher income earning individuals, with fairly active lives and social media presence, right? 😀
This strategy will inexpensively leverage both their personal and professional inner circles.And you’ll constantly be on the lookout, for any professionals, like some highly influential doctors, lawyers, chiropractors, CPA’s, dentists etc; who currently have thriving private practices.
The Right Small Business Marketing Strategies And Or Tactics Can Definitely Help Your Business Or Service Grow!
For just a second, think about the viral social marketing buzz, which will definitely start happening, in terms of constantly raising awareness, of your great tasting beverages. 😀
Each time an influential local, (either) rents, leases and or purchases a new or used boat from a local boat dealership.
Inside the frig, they discover one of your best tasting, and most popular champagnes and or wines. 😀
Or, when a local builder/developer, with a constantly growing clientele of upper income earning individuals.
Each time one of the builders clients, purchases one of his upper income range homes. They will be surprised to accept, a gourmet bottle of champagne and or wine.
Once You Initially Get Your Marketing Funnel Rolling You Can Literally Write Your Own Ticket!
It’s a really cool house warming gift is it not? Absolutely.In part two, you’ll definitely discover even more proven ways to generate some super bank account filling marketing leverage, for literally pennies on the dollar.
But for now, hopefully you are truly starting to appreciate, how potentially costly it is, when aspiring, and extremely talented entrepreneurs, don’t know, what they definitely need to.
See you in just a little bit in part two, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
