Why Getting Permission Is Such A Potentially Profitable Evergreen Marketing Strategy!
Have you also noticed ‘what” happens sometimes o a rather large scale, whenever you and I strategically go about getting permission of some kind or another on some level or another?
Seriously, getting permission on some level or another potentially opens the door of previously untapped marketing opportunities or possibilities extremely wide. Which means you or your major competitors don’t have to allocate nearly as many financial resources or assets on the initial front end of your entrepreneurial endeavors.
And if or when you develop some type of reliable or non traditional back end to your proven strategies and tactics. Then you can leverage all types of other experts traditional or non traditional assets and resources.
And or as your brand equity steadily grows. So does the previously untapped opportunities or possibilities to monetize it. Let’s take a closer or look at a few potential, all too common situations. and you be the ultimate judge, fair enough?
Entrepreneur Isn’t It Time You Stopped Leaving Money On The Table?
Did you notice the feature image for this particular post? It’s from Amanda Mosley of gigster.com fame. And just in case their name doesn’t immediately rig a bell. (Please do checkout their website vi the link provided.)
And also recognize their website current has a Domain Authority (DA) ranking of 60 out of a possible 100. (And whose to say they can’t or won’t steadily increase their future DA ranking?)
Why Getting Permission Is Such A Potentially Profitable Evergreen Marketing Strategy!
The point of sharing their current DA ranking of 60 (as of the publishing of this particular blog post) is. Usually when a whenever a website or respected online resource such as gigster has build up enough cyber cred like they have. Usually it’s sites and others like mine who are constantly bombarding them with potential collaboration offers and such, right?
And they’re usually the ones either deleting the messages without reading them or replying and declining the offers. My point here for sharing this is simply this.
they actually did post a guest blog on my site. (Meaning I did grant them permission to do so. In order to hopefully in the not so distant future perhaps get an opportunity to earn a quality back link from their site. Unfortunately for me things didn’t quite workout that way.)
But from my long term marketing perspective it was definitely still worth it to me. That said and done. Let’s move on now and consider other potentially profitable ways. Systematically and strategically getting permission on some level or another can and definitely will help build or expand you or your major competitors brand equity for literally pennies on the dollar.
So How The heck Does Strategically Getting Some Type Of Permission Possibly Help Your Brand Equity Grow In The Offline Real World?
Excellent question entrepreneur. And I’m so glad you finally asked it. Speaking (or writing) strictly from a hypothetical marketing perspective. For marketing illustration purposes only.
Let’s say your non franchised retail jewelry store. Has finally decided to stop wasting anywhere from $0,000 – $75,000 dollars a month or more. On those outrageously expensive, dismally performing local billboard ad campaigns.,
Long enough to decide whether some inexpensive A/B split testing of potential, non traditional lead generation strategies and tactics are worth continuing on some level or another.
So one o the very first things you or your senior marketing director(s) does is. You or they pick out at least 5-7 local upscale, four or five star restaurants.
And make as big an impression with the owners as you can. Which means investing anywhere from $1,000 – $1,500 dollars. By taking at least 5-7 members, (aka) employees to their restaurant. And paying for either two or three bottles of their top champagnes or dinner wines etc.
And telling the waiter or waitress to automatically 20% as their tip. Say what? And get permission from the owner(s) to take both pictures and videos to share on your site and to post allover your various social media sites. (Especially your Instagram account which currently has 157,235 followers and steadily growing.)
There’s more than a very good chance the owner(s) are not going to have a problem with this type of potentially profitable, positive word of mouth or mouth exposure, agreed?
So What’s The Deal With All Of Your Marketing Exposure Generosity?
First of all, (I’m sure you agree) your investment of $1,000 – $1,500 spread over 5 – 7 local four or five star restaurants. In the overall big picture is a mere drop in the bucket. Compared to “what” they usually spend on their outrageously expensive, hit & miss type of traditional advertising campaigns, right?
But since you asked. Basically this is you or your major competitors proven strategy for warming them up for some even nicer things to come. You or your major competitors totally unexpected investment and extremely awesome financial treatment of their waiters or waitresses.
Has definitely earned you the right to at least make the following offers.
1.) First: First to the owner(s.)
2.) Second: To all of the current and future waitresses, waiters, bus boys or girls, the chef’s, cooks, dishwashers etc. No matter if they’re currently employed full or part time. (And any of their current or future vendors.)
Starting with the owner(s.) Let’s say it’s a local husband and wife team. You or your major competitors will provide the husband with an extremely eye catching men’s Rolex watch. Which typically retails for at least $,7,500 dollars or X.
Who Says Really Cool Ethical Bribes Are A Thing Of The Past?
And as long as they join you or your major competitors opt in email list. And they drag someone with them to your store. Whose at least 18 before the ten or X day expiration date expires on their extremely time sensitive gift certificate.
They only pay your actual hard cost of $3,500 dollars or less. And for the wife. For an extremely limited time. Provided she also drags a friend whose at least 18 with her.
She not only gets to purchase an extremely eye catching pair of diamond studded earrings. Which typically retail for at least $650 dollars a pair. although provided she too joins you or your major competitors opt in email list.
She also (for an extremely limited time) gets to purchase a beautiful diamond studded necklace. Which usually retails for at least $2,500 dollars. And for an extremely limited time they get to purchase it for your actual hard cost of X.
And since you haven’t even gotten to the current and future staff yet. Which is coming up very shortly in part two. Hopefully you can or you’re starting to appreciate just how potentially profitable getting permission of some kind is or quickly can be.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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