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creating customer loyalty

Why Genuinely Creating Customer Loyalty Is Definitely The Key To Your Long Term Success!

So you’ve pretty much, already tried several different, so called marketing strategies and or tactics, correct? Me too.

Both on and offline, right? You’ve had hit and miss results, with your solo ad efforts.

And you’ve also had mediocre results from your PPC (Pay Per Click) advertising efforts as well, correct?

But here’s the thing.The customers or clients, you’ve already generated, from your current and marketing and or promotional efforts.

What are you currently doing, both now and going forward, so you can start systematically creating customer loyalty? Without breaking the bank, of course.

Well, if for whatever reasons, you’re a little short on potential, bank account filling marketing and or promotional creativity.

The remainder of this particular blog post, may just be the creative marketing mind set boost you so desperately need.Let’s find out.

So What Exactly Have Or Will You Do To Start Creating Customer Loyalty!

First of all.Do you currently know any, semi cash strapped, small business owners and or service providers, who have tried to advertise and or promote their business, products or services?

Using outrageously expensive, local prime time, TV, radio and or local newspapers etc?

And in the end, how long did it actually take, before the economic reality, of them generating so little front end profit.

Forced them to stop. This unfortunately, is the all too common reality.Is it not? Absolutely.

On the other hand. Let’s say you currently own, a single location, thriving nail or hair salon parlor.

And each day, (on average), about 50- 75 women, enter your shop, (to either) get their nails initially done and or touched up etc.

(Obviously, your numbers are a lot closer to the end, on or around the major holiday season, correct?)

It’s Definitely Time You Realized Or Begin To Appreciate Untapped Multiple Streams Of Income Which Are Potentially Available To You And Your Major Competitors!

Case in point. Let’s say you treat two of your best female nail stylist, to lunch, at one of the areas top, local bar & grille establishments.And while they’re there.(Really enjoying themselves to the hilt BTW!)

They meet another local woman, whose one of the top sales associates, at a popular,local,non franchised retail appliance center.

And this lady shares with them, several photos on her phone, of this really cool, state of the art, home entertainment system.

She recently purchased from her job, because it was a must go, closeout sales item.

She eagerly revealed, how it would have normally retailed for $5,500 dollars. But she got it, for just $2,300 dollars.Including all the applicable taxes & fees etc.Say what?

This Is How The Ultimate Insiders Consistently Generate On And Offline Word Of Mouth And Mouse Buzz!

And she hands each of them her personalized business card. And invites them to text her personally, anytime, they or someone they know, wants state of the art electronic goodies.

And she’ll personally hook them up, with the most discounts possible, because she works off, a base salary plus, X amount percentage in commissions.And weekly gross volume bonuses!

All of which is based on the gross amounts she and her fellow sales reps, gross per week.

And that’s when the light bulb marketing moment officially goes off for you! Say what?

You immediately text her. And ask how soon, you can meet with.Either the owner(s), and or senior store manager(s.)

Lots Of Times Your Ideal Customers Or Clients Are Worth Even More To Other Non Directly Competing Vendors!

Here’s what you initially, successfully negotiate, after accurately determining, their ideal female customer demographic, (whose typically somewhere in the age ranges), of 19-55.

And their total, lifetime customer value metric numbers.Range between $3,500- $9,000 dollars. Give or take over the next five to seven year period.

So you propose, the appliance dealer, provide your nail salon, (each month), with at least $3,00-$5,000 (or X amount) of dollars, worth of extremely time sensitive gift certificates and or discount coupons etc.

And what you’ll strategically do with them, is the following.First.) Every female customer, who upgrades from the basic nail touch up, for X amount of dollars.

To a slightly more modest touch up plus package. They will be given, an extremely time sensitive gift certificate, to the appliance dealer.(And or any other willing, non directly competing, local vendor.)

And they can save at least 25 (or X%) off their entire bill. And or their very first X number of purchases Provided of course, they bring-more like- drag a friend with them each time, whose at least 18.)

This Is How And Where Your Marketing Leverage Can And Should Be Put On Steroids! (To Dramatically Increase Your Long Term Results For A Fraction Of The Traditional Cost!)

And (second.) All they need to do, to automatically bump, their 25% savings, up to 50 (or X%) off their entire first purchase, up to $3,000 dollars.

You guessed it. They just need to drag a friend or two with them.And get this. The first five women, (referred by) your nail or hair salon, (every month),who spend over $1,500, or X amount of dollars.

The extremely marketing savvy appliance retailer dealer, will enthusiastically, arrange to send to, either their place of business or job.

Are you sitting down? The appliance dealer, will already have pre-arranged, from their non directly competing, local JV (joint venture) partners.

To have a seven foot teddy bear, a dozen roses and a box of gourmet chocolates, sent to these five, (or X) number, of extremely lucky ladies.

Talk About Creating Customer Loyalty!

You know these five ladies per month, (or whatever) the actually number turns out to be. They will constantly be posting, both photos and select video clips, of their totally unexpected goodies, all over social media. Right? For sure.(Wouldn’t you?)

So needless to say. Hopefully, you now have a much better, and far more realistic idea, of how you can start creating customer loyalty, and out promote your major competitors.For literally pennies on the dollar.Don’t you agree?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please share on your favorite social media sites or tweet this.Thanks!

And if you’re currently registered with either twitter and or Linkedin, let’s get connected now!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!

2 Responses to Why Genuinely Creating Customer Loyalty Is Definitely The Key To Your Long Term Success!
  1. Once you have a loyal customer based Mark you have a real business. Amen on this post.


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