Why Focusing Solely On The Overall Size Of Your Promotional Budget Is A Huge Mistake!Part Two
So now that you’ve hopefully had a chance to at least, partially digest some of what you discovered in part one of this ongoing series.
Can you much better appreciate why focusing solely on the overall size of your promotional budget is potentially a major marketing mistake? Say yes! 😀
And going forward, are you’re truly starting to appreciate, how and why you simply must diversify, your lead generating strategies and or tactics. Would you not agree?
In the remainder of part two, you’re about to discover at least three more not exactly traditional trains of marketing thought, in order to systematically take your semi cash strapped business and or service, to the very next level or two.
Sound like a plan or what?
Your Carefully Implemented Creative Marketing Campaign Ideas Can Definitely Help take Your Business And Or Service To The Very Next Level Or Two!
Quickly picking up where part one left off. Stop and consider, what these local 500 women, from all walks of life and various economic backgrounds and careers.
How often do you think they’ll share (make that) brag to their friends, employees and or co-workers, about receiving, an extremely time sensitive gift certificate type of index card.
Which they have 30 (or X ) number of days, (the shorter the better), to receive five or X number of Xtra large coffees, for just $1 dollar each. 😀 Say what?
So while these X number of ladies are busy spreading the word, both on and off of social media.
They’re also constantly chatting and texting with other local ladies, who they work with, employ, work for,routinely socialize or vacation with and or live next to etc.
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So lets say over the course of six months to one year. All 500 local women, share their good fortune, with at least 25 other local women apiece.
This means, on the initial front end of the both the bakeries and retail jeweler B’s initial sales funnel, at least about 12,500 local women, (500 x 25 = 12,500) have been made aware of this really cool promotion, a local, non franchised bakery is currently running, right?
And remember, once X number of these local ladies receive their 5th or last, Xtra large coffee, for just $1 dollar.
This is when, they also receive, an extremely time sensitive, two sided index card, from extremely marketing savvy retail jeweler B.
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And side A invites the recipient, to enter the jewelers monthly free drawing, by joining their VIP opt in email/mobile marketing list. (And or simply download the jewelers app in order to do so.)
Side B makes them aware, simply by bringing a semi qualified quest with them, to the jewelers store, whose at least 18.
They automatically save 30% on any purchase of $250 dollars or less. Or save a maximum of 50% off any purchase, between $500 -$1,000 dollars! 😀
And remember, because extremely marketing savvy retail jeweler B’s ideal female customer, has a current lifetime customer value of somewhere between $6,500- $11,000 dollars, over any five to seven year period.
The first 50 (or X number) of women, who not only bring a semi qualified guest with them, but spend somewhere between $500- $1,00 dollars.
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They not only save 50% off their initial purchase, but they also receive two more, totally unexpected bonuses valued at X!
Which you already know, will only further boost the retail jeweler B’s stature and marketing credibility, among these 50 local women, right?
1.) First potential surprise bonus # one: They will receive an extremely time sensitive gift certificate valued at X, for one ladies deluxe facial treatment!
From one of the areas top providers of such a service. And because retail jeweler B, is strategically providing this non directly competing service provider, with some incredibly inexpensive leads.
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They will gladly allow retail jeweler B, to purchase the initial deluxe facial treatment, at their actual hard costs.
2.) Second potential surprise bonus # two: The ladies will also receive a $25 gift certificate to one of the areas top local restaurants.
So for basically a fraction of what their major competitors typically spend, in order to initially generate first time customers.
And then nurturing and ultimately converting them into first time and eventually repeat customers.
Extremely marketing savvy retail jeweler B, has just vaulted themselves, to the front of the ongoing conversations, in these local women-s lives, have they not? For sure. 😀
Some Form Of Creative Retail Marketing Is Simply A Must!
Since retail jeweler B has the front end margins to afford to be not only creative, but aggressive, in terms of their marketing/promotional approach.
One of the incredibly simple ways, retail jeweler B plans to further, inexpensively expand their marketing reach for literally pennies on the dollar.
They will inexpensively test, the following two potential marketing strategies.
1.) Potential marketing strategy # one: First, they will have the bakery create different signs, targeting other local groups, such as local nurses and or small business owners and or service providers etc.
On certain days of the week, they can purchase an Xtra large beverage, which normally retails for $4.79 or X. The aforementioned groups only pay $1.29 each! 😀
Are You Starting To Appreciate Why It Definitely Makes Sense To Discover How To Increase Revenue From Existing Customers And Or Clients!
2.) Potential marketing strategy # two: And second, they will have the bakery target local female waitresses.
Who can come in on certain days and get the same VIP savings. 😀 This way, as a certain percentage of these local females,eventually head over to the jeweler B’s store.
They can convert them into,24/7 walking, talking billboards.For literally pennies on the dollar.And rest assured, these local ladies, from literally all walks of life and economic backgrounds.
When they’re constantly strutting around, showcasing some of extremely marketing savvy, retail jeweler B’s, best bling! 😀
Which they’ve saved a few bucks on. You best believe, word will quickly spread.both on and offline Don’t you agree?
This is why, it’s potentially a huge marketing mistake, to focus solely on the overall size of your promotional budget. And not the eventual effectiveness of it. Would you not agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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