(And Probably Yours Too!)
Okay by now it’s definitely no secret both the wealthy and super wealthy have and definitely will continue to make a fortune from various forms of leveraged assets or resources, correct?
And lots of times especially in the very humble beginnings of their entrepreneurial journey. Had it not been for their ability to leverage all types of income producing assets or resources.
Not all of which were cash. They could not have strategically and systematically scaled their businesses or services anywhere near as fast or to the ultimate levels they did.
And of course the more financially successful they are. The more challenges and serious temporary failures or setbacks they faced. And unfortunately not all of them were limited to just business setbacks. Rest assured they have and did face plenty of unpleasant personal challenges as well. And definitely will continue to do so, agreed?
Entrepreneur What More Can Or Needs To Be said About Leveraged Income Producing Assets Or Resources?
At least some of you already know and recognize the name Kevin Harrington, correct? Keven is a serial entrepreneur, mega best selling author. And incredibly sought after keynote speaker. (And mentor to lots of other incredibly successful entrepreneurs in their own right.)
Who still invests his own money, time, resources and effort to help entrepreneurs literally all over the world scale their businesses or services.
He’s a former original cast member of the mega hit TV show “Shark Tank” And he’s considered by many in the know to be the creator and innovator of todays modern day 30-60 minute infomercial.
And to date he’s personally credited with helping at least twenty companies reach or surpass the 100 million dollar gross revenue milestone. That impressive stat makes you wonder to date “how” many companies (including startups!) he’s personally helped reach ten million dollars in gross revenue or more.
Kevin’s outrageously impressive track record also includes the fact, (to date!) his combined gross revenues are somewhere in the neighborhood of 5 billion dollars and counting.
Various Leveraged Assets Or Resources Steadily Open Doors To All Types Of Potentially Profitable Opportunities!
Kevin makes no secret of the fact. By the time he reached his junior year in college. He’s single location, local heating and air conditioning company was already grossing millions.
But “what” really caused his personal wealth, reputation and ultimately helped firmly establish his soon thereafter multi billion dollar brand to take hold.
Both within the US and abroad. back when the “Discovery” channel was just taking off. It only had about 18 hours of daily programming. Which meant every night, Monday- Sunday. From basically 1 am to 6 am.
There was literally no programing of any kind running on the channel. And being the extremely astute entrepreneur he was by this time. Kevin readily recognized a potentially untapped goldmine in the making.
Through some strategic negotiations with the local cable company. Kevin inexpensively produced and tested what would ultimately become known as today’s modern day 30-60 minute infomercial cash cow.
Entrepreneur The More Value You And I Bring To The table! (The More Extremely Valuable Tangible And Intangible Assets You Create!)
Case in point. As Kevin and later his carefully selected team of entrepreneurial professionals started investing in helping other entrepreneurs scale their businesses or services. And as Kevin’s mega brand building reputation continuously spread.
Aspiring entrepreneurs who:
1.) Desperately wanted affordable financing but literally have no idea “how” or where to get it. Without giving up control of their business or service.
2.) Desperately want to scale their business or service but lack both the much needed leadership, capital or marketing know how to make it happen.
3.) Are trying to generate some much needed local or national media attention. But they’re basically newbie entrepreneurs and literally have no clue how to consistently get it done.
4.) Not only want to enter new markets. But they have no clue “how to” begin such a process. And have no clue “how to” attract and successfully negotiate potential partnerships or mutually beneficial distribution arrangements. (Both domestically and abroad.)
Say for example. One of Kevin’s most successful infomercial projects. Kevin and his extremely marketing savvy team. They were approached by a relatively unknow entrepreneur who was looking to market his exercise machine.
This struggling entrepreneur (of course!) initially had very little money to invest in scaling his business. Recognizing an untapped opportunity. Kevin’s company initially put up literally tens of thousands of dollars to create these high end infomercials.
Investing Doesn’t Automatically Have To Mean Your Own Money Or Initial Seed Money At All!
Then initially spent tens of thousands more advertising them on the “Discovery” channels empty programming slots. Later after the infomercial was successful. Kevin’s company was averaging $300,000 thousand dollars a month in ad spend on the “Discovery” channel.
And not only did Kevin’s team successfully negotiate discount advertising rates in order to initially reduce some of their front end out of pocket costs. But in order to sweeten the pot for the “Discovery” channel. He also offered them X% of the gross sales revenue on the initial front end sales.
And the struggling entrepreneur started receiving a mere 5% of $300 million dollars in annual gross revenue. (Yeah, your math is correct. That’s 15 million dollars a year before his tax obligations are deducted.
Of course as Kevin’s brand building reputation and legend continuously grew. It got to the point aspiring entrepreneurs were only too happy to reach out to Kevin’s team for both investment, marketing and leadership advice. (Which isn’t exactly cheap as you can well imagine, right?)
They were also more than willing to offer Kevin equity ownership percentages in their businesses or services as well. But here’s the $64,000 dollar question for you to seriously consider entrepreneur.
If you’re Kevin Harrington and you’ve literally invested your entire adult business life building an internationally recognized, multi billion dollar brand.
Are you going to allow just anybody to attempt to leverage it, solely for their own personal gain? No way, correct? Which brings me/us full circle ladies & gentlemen.
As you can well imagine and appreciate. Kevin and his expert staff have no shortage of aspiring entrepreneurs seeking out his proven expertise, agreed? And as some of you already know. Kevin also hosts an incredibly popular podcast called “Sharkpreneur“, along with his co-host partner, best selling author Seth Greene.
So it’s an extreme honor and pleasure to announce on July 5th 2022, the day after (Independence Day) in America. Yours truly has been invited to be a guest on Kevin Harrington & Seth Greene’s “Sharkpreneur” podcast.
I look forward to seeing you there as well. but in the meantime. Can you now better appreciate “how” certain leveraged assets or resources. Are definitely one of the keys to proven long term success? I sincerely hope so.
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