Why Extremely Savvy Marketers Have To Quickly Distinguish Between Really good And Not So Good Customers!
So can you honestly think of any thing better than constantly picking up a steady stream of brand new first time paying customers and or clients?
Probably not, but (entrepreneur) please beware and heed the following prudent advice. All paying customers and or clients are definitely not created equal! Not by a long shot!
In fact, there are quite literally times when you are far better off (in the long run), to merely be breaking even on the front end of your customer acquisition process, than to be acquiring first time paying customers or clients, that are actually part of your resource draining 80% that do nothing more than cause you grief, anxiety and steady doses of heartburn!
Because they not only cost you a ton of irreplaceable time, but they’ll systematically drain your bank account (and other extremely valuable resources) in more ways than one!Entrepreneur, that’s “why” it absolutely behooves you (to quickly) as humanly possible,distinguish between you’re really good long term repeat customers and or clients and the not so good! Here’s why?
“How” And “Why” Extremely Savvy Entrepreneurs Such As Yourself Must Quickly Learn To Distinguish Between Their Really Good Paying Customers And Or Clients And The Not So Good!
Case in point; have you ever had a brand new first time paying customer (purchase) one of your really low and or lowest front end entry level products and or services, and then systematically proceed to quite literally drive you and or your customer service department insane with practically endless requests of all kinds! 😎
You know the proverbial low front end purchasing customer from, yea that person! And you’re thinking, it would literally be much cheaper and far less nerve racking, to simply refund their money and tell them to please keep your low front end product and move on!
Ever have to deal with one of those? If you haven’t,consider yourself extremely lucky and blessed! 😎
Which brings us to the main three ways, that really good first time customers and or clients help your business and or service grow! While the bottom level 80% first time customers or clients, can often times do the exact opposite!
1.) Major benefit # one: A really good paying customer and or client is like a paid advocate!Because they usually literally sing your businesses, product and or services praises 24/7! on and offline BTW.And they consistently refer you brand new first time customers and or clients like crazy!
That typically initially spend more and stick around a lot longer as steady reliable long term repeat customers and or clients!
And of course, they’re always among the first to try your brand new products and or services! Which helps dramatically lower your cost of sale and new customer/client acquisition costs!!
2.) Major benefit # two: Since they typically have some sort of influence on or offline, they often become your companies unpaid spokes person! They’ll often defend your companies reputation (on or offline), in the event someone else is trashing your company all over social media!
“How” cool is that? And whenever your business, product and or service does fall short of the mark! Hey it occasionally happens to the best of us from time to time! They are always more than willing to not only give you/us the benefit of the doubt!
But cut you some much needed slack in terms of extending a more than reasonable time table, it order for you/us to get it right and restore their confidence!
Entrepreneur, you literally can’t equate a dollar sign to that type of loyalty!Can you?
3.) Major benefit # three: They can and definitely will supply you with those long term mouth watering (bank account filling) testimonials! And they’re only so glad to complete your surveys and enter your contest whenever you go soliciting fresh ideas!
There benefits are many!Don’t you agree? On the other hand!Those bottom 20% or so of your first time paying customers and or client base!
They’re quite literally the type that expect to put up a measly two dollars and own half of a fortune 500 company! And have you and or your customer service department wait on them and cater to their every demand 24/7!
Meanwhile, they spend as little money as possible and nothing you or I do (and I do mean nothing) will ever completely satisfy them! So don’t waste your time and or extremely valuable resources trying!
Instead, be smart! Let them go as soon as possible!
Both you and your extremely hard working customer service department, will definitely sleep better!But basically that’s “why” extremely savvy entrepreneurs such as yourself, have to learn “how to” quickly distinguish between the really good paying first time paying customers and or clients and the not so good!
Otherwise, both their/your patience and bottom line will quickly get drained! Don’t you agree? Good!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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As your business grows, cutting the fat is going to have to be done at some point so you can take on more customers that won’t hold you back. A really good book that talks about this is called The Pumpkin Patch.
Nile recently posted…#MondayMashup 2015 Volume 3
Thanks Nile!
I hadn’t heard of it before now, but the title certainly
seems like it’s an excellent read!LOL!
So I’d love to discover what their angle is!
Mark Newsome recently posted…Wonder Why So Many Extremely Savvy Entrepreneurs Miss This incredibly Simple Marketing Opportunity?
Not-so-good customers will suck your energy and drain you dry. As a former mentor would often say, “Only take the volunteers!” Give them a chance to prove themselves one way or the other, but as soon as you realize they’re not-so-good, let them go.
Willena Flewelling recently posted…The Farm
Here,here Willena!
Let them them go, before they bleed you dry!LOL!There’s more than enough quality
customers and clients, that you don’t have to settle for the bottom of the barrel!LOL!
Thanks forstopping by and sharing your thoughts! Greatly appreciated!
Mark Newsome recently posted…Wonder Why So Many Extremely Savvy Entrepreneurs Miss This incredibly Simple Marketing Opportunity?
Well said! This is such an important message Mark and it takes a lot of courage for newbies to grasp especially because when you’re first starting out it’s so tempting to cling to every customer as though they were a life line. Also I’ve found that the same rule applies to coaching clients because many people have a secret desire for someone to do it all for them and will employ some of the most devious methods (not even realizing themselves) to keep from having to do the work or experience discomfort.
Marquita Herald recently posted…My Problem With Relying On “The Journey”
Those are such really good points M!
In fact, just recently,I received a comment and they were concerned about
getting unsubscribe rs and asked if I had any positive advice I could share.
And tried to assure them that unsubscribes were just a part of the deal.
But they should be glad that someone decides to voluntarily remove themselves from
your list, because they are signaling that under no circumstances, do they have any
intentions of buying anything!LOL!
So I pointed out, in the long run they were much better off, knowing that
from the beginning!LOL!
Not later!So I’m not sure if that helped them at all, but hopefully they can see
and appreciate the long term benefits of that advice.
And I’ve noticed that very same mentality, whenever I’m on a Q & A webinar, you often get the impression,
that some people simply do want to really put the necessary work in!
And they expect every little thing done for them, for the price of a snickers bar!LOL!
Mark Newsome recently posted…Why Extremely Savvy Marketers Have To Quickly Distinguish Between Really Good And Not So Good Customers!
Mark,
It goes both ways. As a consumer, I have bought products with which I have had lots of difficulties. Perhaps I was unable to down load the digital product or I had a problem actually using the program, or perhaps there was some other issue that concerned me. Instead of responding quickly and having a way to talk to a live person, I would send emails only to find that the email is undeliverable. Then I would have to search for their login and the support is at a different place and I need to create a new login. Then I finally reach the correct place to submit a ticket – and I wait — and wait. Finally, perhaps days later, I receive an auomated response or a generic response, saying something like “Just do this, just click here, just ready this article,” when the problem is that my login does not work or the software does not work. A lot of time is wasted and lots of frustration. So I may appear to that business owner as one of those 20% who is a bother, but the reality is that they have not provided adequate customer support.
On the other hand, some companies respond immediately, fix the problem quickly, and ask if there is anything else that I need.
I just had an example like that with CleanTalk.org. Not only did they immediately solve my spam content problem on my wordpress sites, but they offer perks for telling others, for giving them a rating, and for writing a review. I did it all and have the use of their product for free for entire extra year. Now that is customer service. They have a very satisfied customer and I will rave about them to anyone who will listen.
Warmly,
Dr. Ericaq
Dr. Erica Goodstone recently posted…What are the Benefits of a Long-Term Business Relationship?
That is a really excellent point Dr.Erica!
As it may very well seem, that your genuine request for assistance, is nothing more than a time drain!
And in your specific case, that would have been such a terrible mistake!Thanks for sharing such an excellent point!
Believe or not, I just found your comment in spam box, as I was deleted my real spam!LOL!
So that’s why my response is a little later than normal.
And I’m sorry to hear that you experienced (what is in far too many) cases online,
a prime example of really poor customer service!
But I’m glad you also have experienced some truly exceptional examples of
online customer service as well! Thanks so much for sharing both!
Mark Newsome recently posted…Wonder Why So Many Extremely Savvy Entrepreneurs Miss This incredibly Simple Marketing Opportunity?