Why Extremely Savvy Entrepreneurs Definitely Need To What It Cost To Acquire A Customer!
(And So Should You!)
Ladies & gentlemen, did you happen to read the ongoing, four part series, about “how” and why, some of today’ savviest entrepreneurs, small business owners and or service providers, definitely need to know and understand, the real (upfront) out of pocket cost, to acquire a brand new, first time customer, patient and or client?
If you did, then hopefully, your long term marketing (possibility) eyes, were opened extremely wide,correct?
And rather than simply refer to this particular post as (simply) part five of that ongoing series, (which) for the record, it clearly is.
However, this particular post is going to do a sort of marketing reverse, if you will.Huh?
(You’ll see) as you explore the remainder of this particular train of thought.This reverse marketing concept, just sort of changes priorities, and allows you to sort of move the main marketing pieces around, (rearrange them) if you will.
And by doing so, discover a whole new perspective, by having done so.
(Note: That’s why, before proceeding with this particular post’s specific train of thought, it’s critically important, you at least are semi familiar with the marketing concepts revealed in the ongoing four part series, that precedes these “must know” and understand marketing fundamentals.)
So What’s The Big Advantage To Some Extremely Savvy Entrepreneurs Knowing What It Cost To Acquire A First Time Customer?
(Patient And Or Client!)
Entrepreneur, here’s “why” it’s critically important, (for both) you and I, to totally get this particular,potentially profitable marketing mind shift.
Because doing so, not only opens the door, (extremely wide) to some potentially, outrageously profitable, long term marketing possibilities, but it literally kicks the door to (some previously untapped) marketing possibilities, wide open!
Case in point, in part four of the ongoing series, about “how” some extremely savvy entrepreneurs, like the execs who work for some of the major premium channel corporations, like HBO, Showtime and or Cinemax etc.
They will routinely pay an outrageously popular, pop superstar, like (either) Justin Bieber, Justin Timberlake or Lady Gaga etc.
In excess of (a cool) ten million dollars, for the exclusive broadcast rights, to showcase one of their (sold out) live performances, because, each time they tally the final gross numbers.
Extremely Savvy Entrepreneurs Build Their Fortunes Simply Understanding The Metrics of their Marketing And Or Advertising Strategies And Or Tactics!
Guess what they discover? They’ll whined up grossing somewhere between $50–$75 million dollars! Give or take!
So I gotta ask you. If you were the president, (or vice president) in charge of marketing, would you gladly sign off on an arrangement, where you invested $12 to $13 million dollars of company funds, on the front end of a project, if your best calculations and previous results, strongly indicated, you can easily, (almost predictably) expect a return of 400 to 500%!
That’s pretty much a no brainer,right?
Extremely Savvy Entrepreneurs Either Know This Marketing Stuff Cold Or They Surround Themselves With Qualified People That Do!
Case point, ladies & gentlemen, did you know or realize, boxing superstar, Floyd “Money” Mayweather, recently grossed a remarkable $220 million big ones, for his pay per view fight with Manny Pacquiao!
But here’s the (main point) that’s not to be missed! Take a look at “what” the average champion, (and therefore) average championship pay per view fight typically rakes in.
Other champions, would consider a gross pay day of anywhere from $2– $10 million dollars, a major score! And for a staggering 90% of them, those types of gross numbers would be!
However, both “Money” Mayweather and his extremely savvy managers etc; recognize Floyd’s undeniable, current pay per view box office drawing power!
So therefore, it only made sense, for them to shop around, for the absolute most lucrative, front & back end offer, the market would bare!Don’t you agree?
And that (my friend) leads us straight into, the main point(s) of this particular post!
Successful Entrepreneurship Really Is An Extremely Positive Mindset! (Don’t You Agree?)
As you also previously discovered in the ongoing four part series, about “how” some of these extremely savvy entrepreneurs, (not to mention) extremely well paid execs, systematically seek out these iconic pop superstars, to enter into these outrageously profitable partnerships with.
Well, entrepreneur, it’s equally true, that some of the more savvy entrepreneurs, that also happen to be, iconic superstar entertainers, routinely reverse the process, and proactively approach some of these major premium channel executives, with potentially lucrative partnership offers as well!Huh?
Case in point!Take major superstar pop icon Taylor Swift.Since it’s no secret, her record sales routinely bring in millions, correct? And her live concert events predictably sell out, as do her greatly anticipated world tour events, correct?
Your Really Shrewd Entrepreneurial Ideas Can Quite Literally Flood Your Bank Account With Tons Of Front And Back End Profits!
And since she’s got more Grammy’s, platinum and double selling platinum CD’s than the average girl scout has participation ribbons!Right?
It would only make (extreme marketing) sense, for her extremely savvy marketing team, to systematically reach out to some of the previously mentioned execs, and propose, something similar to the following.
Taylor’s peeps, (aka) marketing/management crew, will gladly consider a single upfront payment, for a one night event concert, of just the standard ten million dollars!What? No “Diva” premium attached? Nope!
Provided, Taylor’s marketing branch of her company get’s joint ownership, of the seven to fifteen million opt in email/ mobile marketing addresses, she’ll easily generate, when she goes on her TV/ PR appearances, promoting, (either) her latest CD and or world tour etc!
This Is How You Kick Your Lead Generation Efforts Into High Gear!
And promoting her “guaranteed” five thousand dollar a day total giveaway at her, mobile responsive WordPress website and or blog! To which the execs gladly agree!
Because they’ve already run the internal (possibility) numbers as well!And they readily recognize, saying they have exclusive rights, to a “must see” one night “world class” music event, featuring one of, (if not) arguably, the biggest female pop star in the world!
They know the potential, front and (long term) back end income (marketing) possibilities, are simply too large, to haggle over “how” much they initially need to invest up front, in order to officially get the profit gravy train a rolling!Don’t you agree?
So Is there Any Valid reasons Why Your Lead Generation Strategies And Or Tactics Can’t Take Your Business And Or Service To the Very Next Level Or Two!
Hopefully you can “now” see and at least semi appreciate, “how” (both) Taylor and “Money” Mayweather’s approach, to being extremely savvy entrepreneurs, differs greatly from their peers, correct?
Great, because in part two, that’s where we’ll really pick up steam, now that the basic marketing foundation has been properly set, okay?See you in part two.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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Hi Mark,
Excellent post.
This has become a very crowded world and internet marketing has too obviously, so playing the card of being different is pretty much a MUST nowadays if we want to be noticed.
As I was discussing with a business person not too long ago, there are very few things that have not been done yet, so the best way to be different is by using our own story, our own touch to our business. At least there is one thing that’s unique and it’s us. Nobody is going to have the exact same story and bring the exact same touch. So our own uniqueness is what we need to bring on to be noticed and successful.
At least, I’m convinced that’s the most important thing we need to concentrate on.
~Sylviane
Sylviane Nuccio recently posted…How To Be A Thriving Single Mom Financially
That’s a great point Sylviane!
And no matter what, our story is always ours!
And as you pointed out, we definitely need to learn how to make
our uniqueness work for us!
It’s potentially, on of the few built in advantages we have! Thanks
for haring such an excellent point!
Mark Newsome recently posted…Three Incredibly Simple Ways Savvy Small Business Owners Profit From The Back End Of Their Businesses!!
Hi Mark
I am much impressed to read your detailed and very professional views on conversion that is the basic goal of every business. No one wants a static customer that buys anything just once and never comes back. This could be anything but a successful business to leave your customer just after getting him first time.
I once learnt that one-time selling is so easy and one can do this by chance as well but selling consistently to a set target audience for the solution of their different problems is the real art and that differential a marketer from the huge lot of sellers.
Many thanks for sharing this very informative post.
Have a great rest of the week
Mi Muba recently posted…18 shameful reasons why influencers are not noticing you
Thanks so much for your awesome comment Mi!
And I couldn’t agree more, what quickly separates the successful
business owners, and or service providers, from their major competitors, is the ability to
constantly get them to come back and continuously do business with you!
Thanks for sharing several excellent points my friend! I always look forward to your very wise, straight
forward, real world analysis!
Mark Newsome recently posted…Why Extremely Savvy Entrepreneurs Definitely Need To Know What It Cost To Acquire A Customer!Part Two
Hi Mark,
You make a great point. You surely need to know the cost, you probably need to know the cost of everything around your business lol.
Your examples remind readers how in demand and advantageous it can be to reach a certain level of success. Quite inspiring.
~Lea
Lea Bullen recently posted…Make Life Easier with These 10 Simple Tweaks
Thanks Lea!
And it’s always good to see you! And I always appreciate, your
well thought out, real world feedback!
Thanks for taking the time to add constructively to the conversation!
Mark Newsome recently posted…Why Extremely Savvy Entrepreneurs Definitely Need To Know What It Cost To Acquire A Customer!Part Two