Why Constantly Developing Some Proven Strategies To Boost Your Net Profit Margin Definitely Makes Sense!
Have you also noticed what tends to happen, (over and over again), when you place 100% or more, of your entrepreneurial focus, on generating gross front end sales?
Typically, because most of your ongoing expenses, seem to originate, at the beginning of your advertising and or promotional sales funnel.
This being the case, at least 60-85% of your customer/client cost, goes to acquiring your -all important- first time customer or client.
And typically since the vast majority, of semi cash strapped, small business owners or service providers, have no viable back end marketing and or promotional strategy o any kind.
They tend to get stuck, trying to generate first time customers or clients over and over, and they usually have very little net profit margin, to speak of.
And as a direct result, of this all too common, promotional cycle.They almost never get to the position, of being able to consistently work on, not just in their business and or entrepreneurial venture.
Are You Finally Ready To Start Consistently Improving The Net Profit Margin Of Your Business Or Service?
So imagine this, all too common, potentially marketing bonanza unfolding. Since you’re one of the more highly visible, marketing directors, for an incredibly popular, two location, retail appliance store chain.
And even though, your stores are non franchised.You still manage to allocate, on average, about $15,000 dollars per month, on those outrageously expensive, dismally performing, local billboard ad campaigns.
But this is definitely about to change.As a direct result of you visiting an upscale, independently owned, men-s clothing store.Which truth told, you’ve become a regular customer of, over the last 18 months or so.
You basically purchase, a really nice men-s suit, and two shirts and a couple of ties.And even with your annual 20% off, VIP customer savings incentive. All told, you just added an additional $1,400 dollars and change, to their bottom line.
Bur what immediately catches your marketing eye, is two things. First.Yo notice as you’re being serviced.At least three of the other men who are also shopping.They too spend somewhere close to $800 or $900 dollars each.
Which immediately triggers, your creative marketing juices.
Who Says All Of Your Small Business Profitability Inspiration Haas To Come From The Fancy Madison Avenue Firms!
Not wishing to let a potential marketing opportunity slip by.Here’s what you do.You ask these two potential male customers,(who just dropped $800 or $900 dollars each) on some really nice men-s clothing.
If they happen to know anyone,(including co-workers, relatives, neighbors, employees or in-laws,) who’d be interested, in purchasing, a state of the art, 75 inch flat screen TV, which normally retails for at least $1,100 dollars.
But for the next 72 hours only.Provided these two individuals, join your companies opt in email/mobile marketing list. and drag a friend with them to your store,whose at least 18, in the next 72 (or X amount of hours.)
They are guaranteed, to be able to purchase, some discontinued, closeout sale inventory, flat screen TV’s, for just $400 dollars each.
Should they decide to come alone before the hand written expiration date, which you quickly scribble on the back of your business card expires.. They can still purchase the closeout inventory flat screen TV for just $800 dollars.
Which is still not a bad deal, correct? Because just for joining your list, they’re still saving a respectable 28%. ($800/$1,100 = .72% or a savings of 28%.) Of course, they can easily do a whole lot better, simply by dragging a semi qualified friend with, correct?
Ever Notice How Really Successful Marketers And Or Promoters Manage To Consistently Reach Their Target Audience For A Fraction Of The Front End Cost Their Major Competitors Do!
Of course time will quickly tell, if these two potential customers of the men-s clothing store, will take advantage of this potential offer or not.What’s really important is.
Both the owner(s) and managers, of the men-s clothing store, saw your on the spot offer. And without a doubt. They all want to know how, they can participate in it.Or something equally beneficial.Bingo!
This being the case.Here’s the initial offer you make to the store owner(s.) Provided they join your opt in email/mobile marketing list.You will also allow them to purchase, one of your state of the art, closeout sale inventory, 75 inch flat screen TV’s.
But instead of paying the normal retail price of $1,100 dollars. You’ll allow them, for an extremely limited amount of time, to purchase it for just $400 dollars.
However, if they’d like to hear how, you’ll gladly allow, both them and their managers, to not only get one of these TV’s for free.Say what? Plus, going forward,every 90-120 days, they can also purchase, at least one item from your store, at your actual cost, up to $1,500 dollars.Huh?
But in order to qualify for such a generous ongoing bonus. All -both- the owner(s) and the managers need to do is the following.
Wanna Discover How The Ultimate Insiders Consistently Some Fresh Marketing Ideas In Order To Make More Money! (And How You Definitely Can Too!)
Here’s the deal. Each male customer who spends over $500 (or X) amount with the men-s clothing store. They automatically get two, really cool, totally unexpected bonuses, worth X.
First.) They will receive one of the clothing stores, extremely time sensitive, bounce back offers.To save X% off, their very next purchase.Provided they do so in the next ten days or less.Plus, just for dragging a friend back with them, whose at least 18.
They automatically save an additional 15% off their total purchase.
Second.) Also included, will be one of your appliance dealers, an extremely time sensitive, best market tested offers.They basically get to save 20% off their very first purchase. Up to $500 dollars.
However, simply by dragging a friend with them, whose at least 18 and joining your opt in email/mobile marketing list. They get to purchase any one item, and purchase it your actual cost, up to $1,500 dollars. Say what?
And every month, the men-s clothing store, generates at least 25, brand new first time customers.Well, you’ll discover what it potentially means to their bottom line, coming up shortly in part two.Okay?
For now, hopefully you’re starting to appreciate, why you definitely need to devote some time and resources, to constantly improving, your net profit margin.Don’t you agree?
Are You Definitely Starting To Appreciate How You Can Consistently Start Generating More Profits!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments(in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
