Why Constantly Building Brand Equity Definitely Gives You The Edge!
If the particular strategy can be inexpensively tested and it can easily be tweaked here and there. You probably are open to discovering how to take it to the very next level or two, correct?
And if you’re steadily building brand equity through the process. Who or how can you or your major competitors possibly argue with the results, right? Sure you can attempt to go the potentially expensive, traditional advertising route. But while you and your major competitors are learning the ropes of effective and profitable PPC (Pay Per Click) methods.
You’re definitely gonna need a ton of marketing patience and enough money to hang in there until your ads at least break even on the initial front end or they start to become profitable.
And in the very begin this relatively basic task more times than not is easier said than done.
How Building Brand Visibility Can Start To Get Far Less Inexpensive! (But Way More Effective And Profitable!)
Case in point. Let’s you’re one of your areas top or up and coming female interior designers. Granted, while you don’t have a rolodex full of highly influential local clients yet. Word is definitely started to spread about your services.
This being the case you (unlike!) the vast majority of your local competitors decide to invest in your non traditional marketing/promotional education. So you’re going to at least inexpensively A/B split test different types non traditional lead generation strategies and tactics.
For one thing you’re going inexpensively test running a quarter page ad in the local throwaway guides promoting your free drawing where the 1st grand prize winner wins $2,500 or X dollars worth of interior design services.
All they need to do is join your opt in email list. ( And yes you will be utilizing a reputable paid email service provider.) And basically you’re using this market tested strategy to accomplish at least three initial things.
1.) First: You want to create your own in house database of potential first customers who you can periodically contact relatively inexpensively as often as you wish to.
2.) Second: The other 99% who automatically become your runner ups will receive at least two different extremely time sensitive offers. Either way they will be spending money on some of your services.
3.) Three: You want to ethically bribe some of your first time customers for providing some potentially profitable, bank account filling, video, audio or written testimonials.
Whose Says Your First Few Front End Customers Can’t Be Or Quickly Become A Springboard To Some Long Term Gross Back End Profits?
It’s no secret your marketing education has made you keenly aware of the types of long term gross profits which can and definitely should be consistently generated from or by the so called back end of your sales funnel, right? This being the case.
This is “why” it definitely makes sense for you or to systematically start reaching out to some of the local non franchised, retail furniture store owners in your immediate area.
Primarily for at least two reasons:
1.) First: So you can start offering your current and future subscribers and customers some of the retail furniture stores extremely time sensitive gift certificates.
And your initial JV (Joint Venture) revenue arrangement with the furniture store can potentially go something like this. You’ll pass out some of their best market tested, two sided, extremely time sensitive gift certificates.
And for every lead who converts into a paying customer. The retail furniture store will gladly pay you 20 or X% of the gross per month.
2.) Second: Plus every time you generate at least ten or X number of customers per month for the furniture store.
Regardless of “how” much they spend on their initial visit. (Because remember in all likelihood the extremely marketing savvy retail furniture probably already has an incredibly lucrative back end sales process of their own set up.)
So on top of the X% they’re willing to pay you for lead generating for you. They’ll also pick up 100% of the cost for your ad in the weekly throwaway guide. Say what?
Entrepreneur You Can And Definitely Should Constantly Be Creating Mega Bank Account Filling Marketing Leverage Through Various Types Of Strategic Alliances!
Here’s the other thing the retail furniture store is more than willing to do. As soon as your promotional efforts generates 30 or X number of front end customers for them. They will purchase some extremely beautiful diamond studded earrings for you. Which typically retail for at least $650 dollars each.
And as if that wasn’t enough. They will also throw in an extremely eye catching diamond studded necklace which usually retails for at least $2,000 dollars. Say what?
Neither piece of bling will cost the furniture concern the usual retail price. They’ll get them at actual hard cost. Because they’re going to hook the retail jewelers owner(s) and current and future employees up. By grand fathering them in with guaranteed lifetime discounts of X% off any purchases. As long as they remain active opt in email subscribers of the furniture owners list.
Coming up shortly in part two. You or your major competitors will discover at two least two more market tested strategies for building brand equity, okay?
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