Why Consistently Waste A Fortune To Generate Some Potentially Profitable Marketing Exposure?
So what’s your plan to consistently generate some potentially profitable marketing exposure? And does it include any type of outrageously expensive traditional advertising?
Hopefully it does not. Because at best traditional advertising equals a one to one return.
Not only of your investment dollars. But your overall efforts as well. Because no matter “how” much money you and I or your major competitors spend on traditional ads.
Once they run that’s pretty much it, correct? Meaning you don’t get any long term residual effects from it. Sort of out of sight out of mind. And who can afford to consistently receive such a small return on your money and overall efforts?
You Really Can’t Go Wrong By Consistently Implementing Some Basic Marketing Concepts!
Here’s one which immediately comes to mind. Take a local, non franchised mom & pop printing business. The really good ones often do a little something – something to acknowledge national Secretaries Day.
So they allow their customers who have secretaries. For an extremely limited time these local business owners and service providers to save X.
And they acknowledge the secretaries by:
A.) Providing the secretaries with a nice, totally expected bonus gift or two. (Like maybe a nice vase of flowers.)
B.) Provide the secretaries with some extremely time sensitive gift certificates to free deluxe facials. They save 10 or X% if they come to the salon alone. However, simply for dragging a friend with them whose at least 18.
Before the ten or X day expiration window expires. Both they and their guest get the treatment free. Which is an X dollar value.
C.) And your women’s cosmetic fragrance distribution center. Could give each secretary a free 32 oz. bottle of a popular fragrance of their choice. Think about the long term word of mouth and mouse splash this would definitely have.
Provided they join your opt in email list. And drag a friend with them whose at least 18. Otherwise, if for whatever reasons they decide to come alone. They only save 10 or X% off the current retail price for a 32 oz. fragrance of their choice.
This Is How You And Or Your Major Competitors Go Viral For Literally Pennies On The Dollar!
Don’t forget nor neglect entrepreneur. The printer probably has at least a few female employees, correct? And their vendors definitely both female employees and female customers, right?
So you and or your major competitors definitely want to allow all of those previously mentioned. The extremely limited opportunity to get hooked up asap. And the way you do that is the following.
First: As long as those previously mentioned join your opt in email list.
For their chance to be entered into your free drawing. (Which is private and not available to general public. So no matter “how” actually enter this particular free drawing. This particular list will still be segmented from their other lists.)
Second: Every runner up will receive an extremely time sensitive runner up offer. And as long as they drag a friend with them whose at least 18.
Before the ten or X day expiration date window expires. They get to purchase one 32 oz. fragrance of their choice at you or your major competitors actual hard cost.
And as long as their friend also joins your list before they leave your store that day. They also get to purchase one 32 oz. fragrance currently in stock of their choice
And save 40 or X% off. (Entrepreneur you can only imagine “how” much their social media accounts will be steadily blowing up, correct?
And This Is Where The Fun Stuff Truly Begins!
Because as word steadily spreads. And you know it definitely will, correct? And you also know these ladies, (a percentage of them anyway!) Will definitely be getting a ton of ongoing compliments from their. Take your pick:
1.) Besties. 2.) Current neighbors. 3.) Current co-workers. 4.) Past and future co-workers. 5.) Siblings. 6.) In-laws. 7.) Current, past and future association members. 8) And daughters etc.
Entrepreneur no matter “how” you ultimately slice it. That’s a whole lot of potential first and long term repeat customers, is it not?
And the really excited news is. On average they all know a bare bones minimum of at least 25 other local women apiece, correct?
And at least 30 or X% of them are likely to become first time customers of you and or your major competitors. In the next 60 days or less. How’s that for some potentially profitable marketing exposure?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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