Why Building Appreciating Assets Is Definitely The Name Of The Game!
For sure, you already know only too well, (both) you and me and every body else, whose serious about consistently earning some type of front or back end profits, needs to be constantly leveraging some type of appreciating assets, correct?
No doubt. What may not be as crystal clear, is how do you and I systematically go about doing so, right?
Because always keep in mine. Initially starting out, as long as it makes economic sense to do so. Practically anyone can write checks, for outrageously expensive, dismally performing, traditional ads and or promotional campaigns.
At least for a while anyway. 😀 But here’s the thing. If whatever you’re currently doing, shows not current or future signs of being viable, how or why continue doing it?
And how can you build or utilize some appreciating assets of any kind, from a dismally performing ad and or promotion?
All Of Your Appreciating Assets Aren’t Always Found On Your Businesses Balance Sheets!
Here’s a really simple example. Which will hopefully demonstrate how to generate some long term goodwill, from your A list customers and or clients.
And why doing so can and definitely should be, a part of your long term marketing plans.
Especially in the very being of your long term nurturing process.Let’s suppose your company is one of the top distributors of high end women-s accessories.
Which is just a highly convoluted way of saying. 😀 You specialize in some extremely popular, women-s designer fine leather handbags and such.
Which typically range in prices of a low, (if you can call it that 😀 ), of $350 dollars, all the way up to $5,299 dollars! Say what? 😀
While Traditional Asset Development Definitely Takes Time!(Building Long Term Customer Goodwill Definitely Doesn’t It!)
And you also sell some extremely popular, women-s power pumps, which start at $575 and go up to $1,200 dollars a pair! 😀
And let’s not forget those fine leather, women-s designer gloves, which also retail for anywhere from $199 up to $795 dollars a pair.
And finally, those (simply to die for) women-s evening gowns, which start at $950 and go up to $2,500 dollars.
So needles to say, you ideal female customer, (whose clearly) earning a very nice income. Right? Her total lifetime customer value metric numbers are, somewhere in the neighborhood of $2,200- $7,500 dollars, over the next five to seven year period.
This being the case. This is why you’re so eager, to help a local charity raise money, plus strategically raise awareness to your company and brand as well. 😀
There Are Different Types Of Asset Building Strategies You Definitely Should Implement!
Case in point. Since your long goal is two pronged. Rather than just write a rather large check directly to the charity and walk away.Like the vast majority of your major competitors do.
Instead, you plan on being extremely pro-active.Here’s how.
1.) First: You’ll rent out the local ballroom, where this much anticipated one night event will take place.
Plus pay the for the high end local catering service, which will handle the food & beverage duties.
And since the local charity has their own, VIP opt in email/mobile marketing list, of 2,300 local -A- list donors.
You inform the charity, to let their- A- list donors know. The first 50 (or X) number of them, who donate at least $500 ( or X) number of dollars or more.
They will also receive, (at no extra charge), a free bottle of high champagne or wine of their choice, from an extremely popular, local beverage distributorship.
Fortunately Big Building And Stock Portfolios Aren’t The Only Assets That Appreciate!
Of course in reality, you will have already pre-negotiated a special discounted price. Where you buy X number of bottles from the beverage distributorship, at their actual hard cost, in order to give them away, as free gifts to the charities – A- list donors. 😀
The distributorship gets some extremely valuable, potentially profitable exposure, to some future customers. For literally pennies on the dollar.Correct?
And charity gets an up close look, at what you can potentially do for their bottom line.
And your goodies, are about to be catapulted, to the front of the line Again for literally pennies on the dollar. Win/win, is it not? 😀 For sure.
Savvy Assets Builders Target Their Audiences In A Major Way! (Which Is Why You Definitely Should Too!)
2.) Next: Because there are 500 local people of influence at this event. And 250 of them, (in other words), about half are local women of influence and affluence. 😀
You allow the charity, to raffle one of your extremely popular, designer leather handbags, which normally retails for $1,200 dollars! 😀
Here’s the catch. Every woman who enters the raffle, and has joined your VIP opt in email/
mobile marketing list. They only pay $200 dollars.Or X.
All non subscribers, they pay $750! 😀 Let’s say 125 women pay $200 dollars to enter your raffle. (You can do the math yourself! 😀 )
And you write the charity a check, for an additional 20%! And a local woman of influence, just purchased a designer women-s handbag, for just $200 dollars! And it normally retails for at least $1,200 dollars! Can you find a loser here? 😀
Plus you know the winning raffle winner, is gonna be awfully busy, both on and off of social media! Correct? 😀 Oh yea!
Make Asset Development Job One And You’ll Definitely Be Ahead Of The Curve!
Hopefully you’re starting to see, why building and nurturing appreciating assets, is definitely the name of the game! Don’t you agree?
See you in just a little bit in part two, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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