Why And How This Particular Business Growth Model Has So Much Potential!
You’re definitely ready to take your well thought out business growth strategy to the very next level or two. Correct? No worries me too. But as usual here’s the thing.
You don’t want to have to rely on some type of outrageously expensive traditional advertising or promotional campaign(s.) Right? It’s definitely not nearly as hard to scale when you or someone else involved has extremely deep corporate pockets. Correct?
On the other hand would you like to start systematically scaling your efforts without needing to constantly borrow outrageously large sums of money? Or without given up any ownership in your business or service?
If so what you’re basically talking about now is the strategic use of some non traditional marketing or non traditional lead generation strategies. Agreed? So let’s have a closer look at a few potentially profitable, previously untapped marketing opportunities. Are you up for it?
Maybe It’s Time You At Least Inexpensively Tested Some Potentially Profitable Business To Business Marketing Ideas And Strategies!
Let’s say you’re the primary marketing director for an incredibly popular, non franchised, single location “Rent A Center” business. And even though your business does pretty good. No matter. There’s simply no way around the fact. From time to time. Both you and your major local competitors have to repossess some furniture or appliances from time to time. Correct? Absolutely.
But “what if” you or your major competitors decided to at least attempt to turn this recurring situation into. If not a mini profit center. At least turn this all too common situation into a long term back end profit center of some kind. Say what?
This way going forward. Knowing it’s an inevitable part of your business. Now you can strategize to minimize your overall losses. If not completely eliminate them altogether. Sound good?
In A Ton Of Cases You Can Look Within Your Business Or Service In Order To Discover Some Previously Untapped Or Overlooked Ways To Become Even More Profitable!
Case in point. You or your major competitors can initially inexpensively test. Allowing any customer who spends over $800 dollars. To receive extremely time sensitive opt in email messages about recently repossessed furniture or appliances.
(Or you can always segment your opt in email subscribers so you know exactly “what” type of extremely time sensitive messages to send them.)
And since by law. You can’t or definitely shouldn’t attempt to sell repossessed items at their usual retail prices. You or your major competitors can afford to get creative with both your marketing and promotional strategies.
Say for instance. A state of the art refrigerator just got repossessed less than ten days ago. And it initially retailed for $3,499 dollars. And the former owner was making payments for at least nine months. (So some major depreciation of the asset has definitely taken place. Agreed?)
Now you can sell it at least for $1,999 dollars. But you’ll gladly sell it for a one time payment of $1,500 dollars. Or X.)Say what? And initially you only send this extremely time sensitive email alert message to all of your customers who spent over $800 or X amount of dollars.
(Or those subscribers who voluntarily checked a box on your lead capture page asking to receive this specific type of information.)
And as long as they drag a friend with them whose at least 18. Before the expiration date. They automatically get to purchase any other repossessed inventory you currently have in stock. At your actual hard cost. Plus any and all applicable taxes & fees. Say what?
This Is How And Why Segmenting Your Various Databases Definitely Make Sense!
And as long as their guest joins you or your major competitors opt in email list before they leave the store. They automatically get three or X number of really cool. Totally unexpected incentive bonus gifts worth X.
1.) Totally unexpected bonus gift # one: First and foremost. They are given an extremely time sensitive, market tested “bounce back” offer coupon. Which basically alerts them to return to you or your major competitors store within, (either) X amount of hours or days.
And they will save some significant percentage off their purchase for doing so.
2.) Totally unexpected bonus gift # two: And simply for dragging a friend back with them whose at least 18. Before the expiration date. They get an additional savings of X.
3.) Totally unexpected bonus gift # three: Plus they will be given five or X number of you or your major competitors best, extremely time sensitive market tested gift certificates. And if all five, (or whatever the total number actually is), gets redeemed before the expiration date. The customer who signs on the back. Where it says referred by. (They’re told to please print their first & last name and provide their best phone number.)
The More Positive Word Of Mouth And Mouse Buzz You Or Your Major Competitors Create! (The Less Money Or Resources You’ll Have To Allocate To Outrageously Expensive Traditional Advertising Or Promotional Campaigns!)
They automatically get two $50 dollar or one $100 dollar gift certificate to a popular local supermarket. And as long as at least one coupon gets redeemed after the expiration date. They still win a $10 dollar gift certificate to a popular local supermarket.
And again. Simply for dragging friend with them, whose at least 18 to pickup their gift certificate. Both they and their guest get an extremely time sensitive $7 or X dollar dollar gift certificate to a local, non franchised pizzeria.
This way you know at least a percentage of these recipients will constantly be bragging both on and off of social media. Agreed? No doubt.
Are you finally starting to appreciate the potential long term advantages of developing a market tested business growth model? Me too.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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