So it’s definitely not a secret, that far too many, semi cash strapped and or resourced challenged small business owners, service providers and or aspiring entrepreneurs of all shapes and sizes.
They are occasionally victims of a prolonged nagging-local- recession or two, correct?
In fact, (sadly), far too many of them, never totally recover, from a prolonged down turn in their local economy, correct? For sure.
Part of the reason is, unfortunately for them, a staggering amount of resourced challenged small business owners or service, simply have no real clue, what or where to begin in order to start systematically turning things around.
And even far stranger, the other percentage who do at least partially have a clue, (often times), for whatever reasons, they simply choose not to consistently implement, some proven bank account filling marketing strategies and or tactics. Say what? 😀 Nod your head cadets, because it’s true..
So Who Else Wants To Know Why A Prolonged Nagging Recession Definitely Won’t Stop Some Of Today-s Savviest Small Business Owners And Or Service Providers From Steadily Increasing Their Long Term Gross Profits!
So once again, let’s suppose your local-combination- convenience store and gas station, averages just a seven cent differential on the initial front end, on all the various gasoline-s you currently sell.
And even when there is a slight upward price increase in your costs, you basically, (in order to keep) your daily average of roughly 60-80 locals, constantly passing through yours doors, buying their combination of cigarettes, coffee or cocoa during the bitter cold winter months.
And their one or two donuts, bagels with cream cheese, or egg sandwiches and of course (usually), around $10 or X dollars worth of gas. 😀
And because this exact same ritual plays out like clock work, at least six days per week, M-Sat. from 9 am – 9 pm.
About 50 weeks per year, in order for these two extremely close brothers, to be closed at least two weeks per year, in order to go on their respective vacations. 😀
Whose Says Your Semi Resourced Challenged Small Business And Or Service Can’t And Shouldn’t Play It Big!
First of all, let’s have a look at the front end math, in order for you to really crystallize, what’s potentially possible here, both in the short and long term, purely from a strategic marketing leverage standpoint.
(Extremely important note: Ladies & gentlemen (and aspiring) fellow entrepreneurs and entrepreneur-ettes ;-), please do not get lost in the hypothetical marketing sauce, by fixating on the specific numbers being used.
They are merely being used, for marketing concept illustration purposes only! Be sure you are grasping on some and or many different levels, the overall concepts being demonstrated.
Because doing so long term, is definitely what will allow you at some point, (hopefully) in the not so distant future, to start routinely applying them and or some combination of them, in your very own marketing endeavors, joint ventures (JV’s) and or strategic cross promotions etc. Okay!)
Extremely Successful Entrepreneurs Learn How To Leverage Their Current Situations Into Multiple Long Term Profit Centers!
And now quickly getting back to our exciting episode. Since roughly 60 locals pass through your doors, six days a week. It typically periodically increases to about 80 or 90 a day, about two weeks before Thanksgiving and continues right up to about new years.
So let’s go with the average of 60 per day x six days per week x 50 weeks per year.This basically equates to a grand total of 18,000 locals per year constantly spending money both in your store and buying X amount of dollars worth of various types of gasoline, correct?
And by them constantly doing so, this helps pay your (not exactly cheap), monthly commercial lease,plus help pay for two full time in store employees, (and their not exactly great benefits 😀 ),plus help keep the lights on etc.
This Is How And Where Some Of Your Very Best Market Tested Entrepreneurial Ideas And Or Strategies Will Definitely Help Take Your Business And Or Services To the Very Next Level Or Two!
But every body knows, especially your extremely loyal repeat customer base. 😀 Where your business/service really makes, the vast majority, of your long term profits, is on the extremely lucrative back end of your overall sales funnel.
Meaning, you gross and net a whole lot more, on the fancy brake, transmission installations, muffler installs, and or muffler repair jobs your auto repair business does. 😀
However, with the steady combination of, both a prolonged, nagging local recession and ever increasing competition.
Even your already shrinking front end gross profit margins, are becoming even more razor thin and therefore unstable. Ouch! Sound all too frighteningly familiar? 😀
So this is why and how you become extremely pro-active, with your various long term marketing strategies and or tactics.
You Can And Definitely Should Take Your Marketing Leverage Opportunities To The Very Next Level Or Two!
So this is the main reason, you or your brother reaches out, to a local well established, independently owned, retail appliance store owner.
Who it happens to be one of your regular customers, who stops in on average, about ocne a week (like clock work), and purchases a large black coffee or the occasional cocoa, and two bagels and cream cheese, and or a dozen donuts for both he and his wife-s extremely loyal staff. 😀
Here’s what you initially propose. You will initially inexpensively A/B split test (using your own money making and flyers and or two sided index cards.)
And whichever extremely limited time offer(s) gets your customers, to want to enter the retail appliance dealers, free monthly drawing.
(Which they aren’t even currently running yet! 😀 )
Are You Finally Starting To Appreciate How Your Small Business And Or Service Can And Definitely Will Start To Grow!
But you will highly encourage them to start running! 😀 Where each month, (one local male and female), each win a $1,500 (or X dollar) shopping spree credit in the appliance dealers store.
(And you know the monthly winners will take to constantly posting and video taping their goodies, and sharing their good fortune like crazy all over social media, correct? 😀 )
And once you discover which particular offer,consistently produces the most VIP opt in email/mobile marketing subscribers to your very own list.
This Is Where And How Your Resourced Challenged Small Business And Or Service Starts To Change The Game!
Then you’ll add that specific market tested wording to the (B.) side of the two sided, market tested index card to begin with.
This way your two full time employees, are either personally handing to each paying customer, and or simply placing them in your daily customers outgoing bag, six days a week, 50 weeks per year. 😀
But’s the potential game changer parts, which you’ll definitely discover more about, in parts two and beyond. Okay?
Do you think your current two full time employees, (with) not necessarily the greatest benefits package 😀 ),wouldn’t be up for a proven way, for them to potentially double their current, weekly income.
What Serious Profit Seeking Small Business Owner And Or Service Provider Entrepreneur Doesn’t Want To Consistently Earn More By Strategically Working Less!
Without having to work anymore hours on the clock than they currently do? Would you? 😀 In parts two and beyond, you’re about to discover, ‘how’ and why, even a prolonged nagging recession or two!
Definitely won’t stop and or prevent, some of today-s savviest small business owners, service providers and or aspiring entrepreneurs, (of all shapes and sizes), from steadily increasing their overall income! Sound good? Great! See in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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